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Excitement as Geely relaunches in Nigeria, names Coscharis Motors new partner

Published

1 year ago

November 20, 2024

L-R: Group Managing Director, Coscharis Group, Mr. Josiah Samuel; Chairman, House Committee on Industry, House of Representatives, Hon. (Dr.) Enitan Badru, and General Manager, Marketing & Corporate Communications, Coscharis Group, Mr. Abiona Babarinde, during the recent visit by members of the House Committee to Coscharis Assembly Plant at their Group headquarters office in Lagos.

Excitement as Geely relaunches in Nigeria, names Coscharis Motors new partner

Reps, NADDC teams visit Lagos assembly plant
Coscharis set to roll out new models

For lovers of sleek Geely vehicles, it is exciting time again as Geely Auto International Corporation has officially announced Coscharis Motors as its new partner in Nigeria.

Coscharis Motors, which has thus become the exclusive franchise representative of the Geely brand in Nigeria, says it is ready to roll out the latest Geely models into the Nigerian market very soon as well as grant opportunity for owners of old Geely cars to trade them in for brand new models.

Speaking on behalf of Geely in Lagos, Head of Geely Auto International Middle East/Africa Business Unit, Scofield Wu, said, “We have carefully re-selected our representative in Nigeria, because we are looking for a partner with strong pedigree in the automotive sector in Nigeria that can deliver our brand promise, this we got in Coscharis Motors.

“Coscharis Motors shares our belief that the Geely models are the perfect fits to mitigate customers’ budget constraint especially those who require automobiles that are durable, reliable, technologically driven and have best aftersales offerings.

“This shared passion, along with their excellent reputation in the automotive industry, makes it the perfect partnership for Geely Auto International in Nigeria.”

Commenting on this partnership, the President/CEO of Coscharis Group, Dr. Cosmas Maduka, said, “We are excited to celebrate the confidence that Geely Auto International has reposed in us to represent them in Nigeria. Geely Auto is in sync with Coscharis Motors towards ensuring our corporate brand promise to continue to create value for all our stakeholders.

“This milestone marks another step in the evolution of the company towards remaining timeless in its relevance.

“We are committed to broadening our dealership’s scope to the public, and believe the Geely Auto brand provides a capable, refined and reliable vehicle option to our customers, especially in this economically challenging times.”

He also said, “With our pedigree and experience of the Nigerian market, it is clear to us that the Geely Auto brand is what is needed today to bridge the gap between luxury and budget auto brands available in market.

“The models, especially the All New Starry and GX3 Pro are game-changers in their respective segments. These vehicles have what it takes to meet customers’ expectations satisfactorily, especially government and companies who are looking at their middle management team and fleet vis-à-vis their bottom-line.

“At Coscharis Motors, we are excited to re-launch the new Geely Coolray and Emgrand in addition to bringing the very newest models to Nigeria. We look forward to those existing and new customers because these models are definitely going to stir things up.”

The official announcement of Coscharis franchise came with the visit of members of the House of Representatives Committee on Industry who, as part of their oversight functions, had a facility tour of the Coscharis Assembly Plant located at the group head office in Lagos where the new Geely variants are being assembled.

Chairman of the Committee who led the delegation, Rt. Dr Enitan Badru, said, “Our visit to Coscharis Assembly Plant is to have an on-the-spot assessment of the plant for us to be able to know in specific terms where they need our interventions in terms of enacting relevant laws to protect such investment.

“This surely will help us legislate on every support required to encourage such local organisations to further invest in our Country towards achieving the best intentions of the government of the day.”

Similarly, the Director-General of National Automotive Design and Development Council (NADDC) Joseph Osanipin, who was represented by the Director, Research and Development, Fidelis Achiv, who equally led his team to visit the Coscharis Assembly Plant, commended Coscharis on the assembly plant that has rolled out different brands and now delivering the Geely brand.

The agency promised to give all the necessary support to succeed in delivering the expected value for the country.

Group Managing Director of Coscharis Group, Mr. Josiah Samuel, who conducted the guests around the state-of-the-art assembly plant and the other facilities in the organization, declared that the plant could be compared to any global similar plant in the world.

He said, “With what you’ve seen here today, Coscharis has simply shown that if given the required support with the right conducive business environment, indigenous organizations like ours that have what it takes to compete in the global space will deliver world-standard vehicles going by our pedigree with globally respected automobile brands we represent in Nigeria.

“Coupled with the new Geely brand added to our robust portfolio, we believe our locally assembled Geely vehicles will do well in the Nigeria market.

“As an entity that believes in our country, Nigeria, we shall continue to do all in our space to sustain this local assembling of more brands from this plant as it also has the economic implications of creating more job opportunities both for skilled and unskilled labour that will definitely boost the country’s economy.”

The GMD of Coscharis said aside from delivering one of the unique selling propositions of buying a brand new Geely with a six-year warranty which is rare in the automotive sector, Coscharis Motors is set to embrace all the existing customers concerning their aftersales needs while offering them trade-in options, in order to facilitate easy ownership of the new or latest models.

According to Coscharis, in a statement by its Abiona Babarinde, Group General Manager, Marketing and Corporate Communications, now that the agreement with Geely Auto International has been sealed and delivered, it “will focus on readying its dedicated Geely Auto showroom across Nigeria with the first bases in Victoria Island, Lagos and Central Business District, Abuja, while the service workshop is set at Ikeja, Lagos.

“The interesting news for our customers is that these vehicles are now available with us to delight the Nigerian market,” the statement added.

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Soaring Fuel Prices Drive Nigerians Toward Electric Vehicles

Published

3 days ago

April 2, 2026

Trends Admin

Soaring Fuel Prices Drive Nigerians Toward Electric Vehicles

Rising fuel prices in Nigeria are accelerating interest in electric vehicles (EVs) as households, transport operators, and businesses seek cost-effective alternatives to petrol- and diesel-powered cars. Experts say the spike in petrol costs is no longer just an economic concern but a turning point, pushing electric mobility from a futuristic idea into a practical solution for everyday commuting and commercial use.

At the Abuja Compact on Electric Mobility Roundtable, stakeholders highlighted how increasing transport expenses are reshaping decisions, especially among commercial drivers and small business owners. Rising fuel costs are prompting many Nigerians to see EVs as a survival strategy rather than a luxury option.

Chairman of the Presidential Initiative on Compressed Natural Gas and Electric Vehicles (Pi-CNG & EV), Ismaeel Ahmed, explained that the removal of fuel subsidies has widened the cost gap between petrol-powered vehicles and EVs. Charging an EV for a 200-kilometre journey costs around ₦4,500, compared to roughly ₦22,500 for petrol vehicles — a difference that offers a “strong economic incentive” influencing consumer choices. Ahmed added that the federal government is pursuing a balanced transition strategy supporting both compressed natural gas (CNG) and electric vehicles to encourage sustainable energy alternatives.

Financial solutions are helping Nigerians overcome the high upfront costs of EVs. Mohammed Abdul, Divisional Head at Alternative Bank, noted that lease-to-own, pay-as-you-go, and partnership schemes are making EVs accessible to drivers in the informal transport sector. These financing models allow gradual adoption while easing financial burdens.

Soaring Fuel Prices Drive Nigerians Toward Electric Vehicles

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Lagos NURTW Chairman Sego Distributes Exotic Cars, Luxury Items to Cabinet Members (Video)

Published

5 days ago

March 31, 2026

Trends Admin

Lagos NURTW Chairman Sego Distributes Exotic Cars, Luxury Items to Cabinet Members (Video)

The Chairman of the Lagos State chapter of the National Union of Road Transport Workers (NURTW), popularly known as Sego, has distributed exotic cars, luxury items, and other valuables to members of his cabinet.

The development, which took place on Tuesday, drew attention across Lagos as beneficiaries reportedly received high-end vehicles and other expensive gifts as part of what insiders described as a reward and appreciation gesture.

Lagos NURTW Chairman Sego Distributes Exotic Cars, Luxury Items to Cabinet Members (Video)

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Motoring World marks 30 years, set to rally industry leaders in Lagos

Published

6 days ago

March 30, 2026

Trends Admin

Motoring World marks 30 years, set to rally industry leaders in Lagos

Motoring World, one of Nigeria’s foremost automotive publications, will celebrate its 30th anniversary on June 4, 2026, with a high-profile event at the MUSON Centre.

The milestone gathering is expected to draw policymakers, industry leaders, diplomats and innovators to commemorate three decades of impactful journalism, advocacy and contribution to the growth of Nigeria’s automotive sector.

Founded on June 12, 1996, as a syndicated radio magazine programme, Motoring World pioneered automotive broadcasting in Nigeria before expanding into print in 1998. It has since evolved into a multi-platform brand at the forefront of promoting industry development, modernization and policy reform.

Over the years, the publication has gone beyond news reporting to play an active role in shaping regulatory frameworks, encouraging local content development and promoting industry standards.

Publisher and Chief Executive Officer, Femi Owoeye, said the organisation was driven by a clear vision from inception.