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How Nigeria can become regional auto manufacturing powerhouse, by AAAM CEO

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How Nigeria can become regional auto manufacturing powerhouse, by AAAM CEO

Chief Executive Officer of the African Association of Automotive Manufacturers (AAAM), Victoria Backhaus-Jerling, says with the right policies, Nigeria can become a regional manufacturing powerhouse.

This, she noted, would immediately reduce its reliance on used vehicle imports, and enable the country to become a job-creating hub for Africa’s next industrial revolution.
According to her, Nigeria possesses the scale, talent and entrepreneurial spirit to lead the Africa’s automotive transformation.
Backhaus-Jerling stated this in her message delivered to dignitaries and industry stakeholders at the 2025 Nigeria Auto Industry Summit held in Lagos.
She stressed the need for policy certainty and legal backing to translate the nation’s potential into sustainable industrial growth.
The AAAM CEO congratulated the Federal Government of Nigeria and the Nigerian Automotive Journalists Association (NAJA) for convening the summit at a critical time in the country’s industrial journey.
She described Africa as “the world’s last automotive frontier”.

“Nigeria’s journey has already begun. But to realise its full potential, the industry needs legal backing – it needs the right policy to be implemented,” said Backhaus-Jerling in her address.

“The right regulatory framework will provide the foundation for sustainable local manufacturing, job creation and investor confidence.”

The summit, which brought together top government officials including the Director-General of the NADDC, Joseph Oluwemimo Osanipin; and Director-General of the Standards Organisation of Nigeria, Ifeanyi Chukwunonso Okeke, focused on charting a course for Nigeria’s auto industry within the broader vision of the African Continental Free Trade Area (AfCFTA).
Backhaus-Jerling reiterated AAAM’s commitment to working with Nigeria and other African nations to develop value chains that span the continent.
She said each country could play a role in vehicle manufacturing, component production, or raw material processing.

She cited the progress made in countries such as Morocco, Egypt, Ghana, and South Africa as proof that the right mix of political will and private sector collaboration could yield tangible results.

“We believe Nigeria can go even further. Political will and decisive action will be the game changers,” she said.

Industry leaders and policymakers engaged at the summit in deep discussions around policy reform, investment strategies, and the development of an inclusive and sustainable automotive ecosystem.
Backhaus-Jerling left participants with a powerful call to action, saying, “Think boldly about what Nigeria’s automotive industry could look like in 10 years – and what must be done today to unlock that vision.”
The African Association of Automotive Manufacturers (AAAM) is the leading pan-African industry body focused on advancing automotive manufacturing across the continent.

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X90 Plus Leads Jetour’s Abuja Drive for Bigger SUV Market Share

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X90 Plus Leads Jetour’s Abuja Drive for Bigger SUV Market Share

 

Jetour Nigeria is taking its premium SUV battle to Abuja, with the seven-seater X90 Plus set to headline the Jetour Experience Abuja from September 22 to 24, as the automaker moves to capture a larger share of Nigeria’s fast-growing high-end family SUV market.

The three-day motoring showcase will give prospective buyers, families and auto enthusiasts in the Federal Capital Territory and neighbouring states an opportunity to experience the X90 Plus and other models in the Jetour range through test drives and hands-on demonstrations.

The Abuja showcase follows the success of the brand’s earlier Jetour Experience in Lagos, where strong customer interest, inquiries and sales momentum reportedly encouraged the company to take the initiative to the Federal Capital Territory.

Jetour Nigeria said growing demand from customers in Abuja and neighbouring states was a major factor behind the decision to expand the experience to the northern market.

Positioned as a full-sized family SUV, the X90 Plus is designed for executives and families seeking a combination of space, technology, performance and comfort without the price tag associated with some luxury SUVs.

The model is offered with 1.6-litre and 2.0-litre turbocharged engines paired with a seven-speed dual-clutch transmission. The powertrain produces up to 254 horsepower and 390Nm of torque.

Inside the cabin, the X90 Plus features a 12.3-inch LCD touchscreen infotainment system, panoramic sunroof, Sony premium audio system and wireless charging.

Its safety and driver-assistance features include a 360-degree panoramic camera, Forward Collision Warning, Lane Departure Warning and electronic stability systems.

Jetour’s growing profile in Nigeria has also earned the brand recognition from the Nigeria Auto Journalists Association (NAJA), which named it Fastest Growing Auto Brand, while it was also recognised as Auto Brand of the Year at the Nigeria Transport Lecture.

To support its expanding customer base, Jetour Nigeria, the sole authorised distributor, operates through seven accredited dealer partners across the country: Elizade Nigeria Limited, Mandilas Autos, R.T. Briscoe Motors, Germaine Auto Centre, Kojo Motors, Tab Autos Limited and New Era Auto Vehicle Services Limited.

The Abuja Experience is expected to provide Jetour with another platform to engage potential customers and reinforce its position in Nigeria’s increasingly competitive SUV market.

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Jetour Takes Award-Winning Dashing, Other SUVs to Abuja

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Jetour Takes Award-Winning Dashing, Other SUVs to Abuja

Motorists in Abuja are set for a close encounter with Jetour’s award-winning Dashing and other models as Jetour Nigeria moves to deepen its foothold in the nation’s capital with the Jetour Experience Abuja, beginning September 22.

The three-day motoring event, which runs until September 24, is expected to draw prospective buyers and automobile enthusiasts to a hands-on experience featuring test drives, product demonstrations and direct engagement with Jetour’s seven authorised dealers and product specialists.

The participating dealer network comprises Elizade Nigeria Limited, Kojo Motors, Mandilas Autos, Germaine Auto Centre, R.T. Briscoe, Tab Autos and New Era Auto Vehicle Services Limited.

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The Abuja Experience follows the success of the Lagos edition, which attracted thousands of visitors for test drives and direct engagement with product specialists. According to the organisers, strong demand and inquiries from motorists in Abuja and neighbouring states prompted the expansion of the event to the Federal Capital Territory.

The Dashing has gained attention in Nigeria’s competitive compact SUV segment for its combination of modern styling, technology, performance and competitive pricing.

The SUV is available with 1.5-litre and 1.6-litre turbocharged engines, producing up to 145kW of power and 290Nm of torque, paired with six- or seven-speed dual-clutch transmissions.

Its features include a 15.6-inch central touchscreen infotainment system, panoramic sunroof, wireless charging and smartphone integration.

For safety, the vehicle comes with a 360-degree surround-view camera, automatic emergency braking, lane departure warning, blind-spot detection and multiple airbags.

Beyond vehicle sales, the authorised dealers provide warranty, genuine spare parts and after-sales support to Jetour customers across their respective locations.

The Abuja Experience is expected to strengthen customer engagement and give motorists in the FCT a closer look at Jetour’s growing range of vehicles, while further expanding the brand’s footprint in the northern market.

 

Jetour Takes Award-Winning Dashing, Other SUVs to Abuja

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Jetour T2 PHEV Storms Abuja as Jetour Steps Up Nigeria Expansion

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Jetour T2 PHEV Storms Abuja as Jetour Steps Up Nigeria Expansion

Abuja is set for a major dose of electrified motoring as Jetour Nigeria takes its technologically advanced T2 Plug-in Hybrid Electric Vehicle (PHEV) to the nation’s capital for an experiential showcase aimed at deepening the brand’s growing footprint in Nigeria.

The Jetour T2 PHEV will headline the Jetour Experience Abuja, scheduled for September 22 to 24, 2026, following the strong reception recorded at the brand’s Lagos edition earlier this year, where customer participation, test drives and sales enquiries reportedly surged.

The move to Abuja, according to Jetour Nigeria, was largely driven by growing demand from motorists in the Federal Capital Territory who have been seeking an opportunity to experience the brand’s latest vehicles, particularly the T2 PHEV.

The Abuja activation will feature test drives, product demonstrations and interactions with Jetour’s technical and sales teams, giving prospective buyers first-hand access to the SUV and its plug-in hybrid technology.

Jetour Nigeria, the sole authorised distributor of the brand in the country, is also leveraging an expanding nationwide dealer network comprising Elizade Nigeria Limited, New Era AutoVehicle Services Limited, Kojo Motors, Germaine Auto Centre, TAB Autos Limited, R.T. Briscoe Motors and Mandilas Autos to strengthen sales and after-sales support across key markets.

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The company said the decision to stage the Abuja experience was also driven by requests from patrons and prospective customers in the capital who want an opportunity to experience Jetour’s latest products, including the technologically advanced T2 PHEV.

The Jetour T2 PHEV combines rugged SUV capability with hybrid efficiency, advanced technology and comprehensive safety features, positioning it as an attractive option for Nigerian motorists seeking performance, comfort and improved fuel economy.

Since its entry into the Nigerian market, Jetour has recorded growing acceptance, with its SUV range gaining popularity among families, professionals and adventure enthusiasts.

The brand’s expanding customer base has been supported by competitive pricing, after-sales service and vehicles engineered to cope with diverse road and driving conditions across Nigeria.

Jetour’s growing reputation has also been reinforced by a number of local and international recognitions spanning product quality, design, innovation and customer satisfaction.

Its vehicles have also earned strong global safety ratings, with the T2 achieving a 5-Star NCAP safety rating, placing it among vehicles meeting high benchmarks for occupant safety.

The Abuja event is expected to feature test drives, product demonstrations and direct interactions with Jetour’s technical and sales teams, giving visitors an opportunity to experience the brand’s products and understand the technology behind the T2 PHEV.

Beyond showcasing its expanding SUV lineup, Jetour said the Abuja activation reflects its commitment to bringing the brand’s ownership and customer experience closer to motorists across Nigeria.

With the Federal Capital Territory as its next destination, Jetour is looking to build on the momentum generated in Lagos while deepening its footprint in one of Nigeria’s most important automotive markets.

 

Jetour T2 PHEV Storms Abuja as Jetour Steps Up Nigeria Expansion

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