Auto
Isuzu president visits Nigeria, speaks on how to stimulate auto industry, new products
Isuzu president visits Nigeria, speaks on how to stimulate auto industry, new products
President of Isuzu Motors International FZE, Dubai, Mr. Mansoor Ahmed, was in Nigeria last week to assess the automaker’s business performance and how to boost it.
He canvassed more government support for local automakers and other investors in the automobile sector to stimulate economic growth.
According to him, automobile plays a vital role in the industrial development of a nation that will lead to massive job creation for the teeming youth population.
Ahmed spoke in Lagos on Thursday during the visit of the Isuzu executives’ team to the brand’s representative in Nigeria, Koncept Autocentre Limited, a Kewalram Chanrai group company.
The team including Geoffrey Mulandi, Isuzu Deputy Vice President and Sales Head for Sub-Saharan Africa; and Jijo Thomas, Country Head, Nigeria, were received by the Managing Director, Kewalram Chanrai Auto/Transport Vertical, Mr. Anil Sahgal.
Ahmed said for Nigeria to play well under the African Continental Free Trade Agreement, he stressed that auto component tier 1, 2 and 3 producers should be encouraged to set up factories to produce various components like tyres, batteries, suspension and trims to get the required 30 per cent local content for auto assemblers to feed other West African nations.
The Isuzu president said, “Government needs to encourage manufacturers to come into the industry.
“There is a need for minimum viable scale to be able to manufacture locally else the business will lose money and will not be sustainable.
“It is about providing the enabling auto policy/structure or law for incentivizing local manufacturers. To motivate investors there should be preferential treatment vs imports on local manufactured vehicles.
He said Isuzu was focusing on Africa because the continent is rightfully considered as the last frontier of global growth.
He described Nigeria as the epicentre of the growth in Western Africa with the country’s huge population and size of its economy, the biggest in Africa.
Ahmed said, “For us, the strategic area for growth is the Middle East and Africa.
“Nigeria’s latent potential is enormous. It is a country with enormous resources, natural and human. It is blessed with oil and has a basket of multiple products in terms of what it has to export.
“Its huge population is also an advantage with the ensuing demographic dividend. Economic growth is based on population and consumption on the demand side.
“The country has a connected aspiring and entrepreneurial young population, a clear demographic advantage.”
Even as he affirmed that Isuzu was doing well in the light and medium duty truck segments in Nigeria, Ahmed said there was room for expansion and it could feed other nations in West Africa.
He said, “Nigeria is the leading economy in Africa and it should be steering and leading others in the auto industry.
“How do you stimulate the industry? Truck is not easy to produce; we are talking about 6,000 to 10,000 parts. There is the OEMs (Original Equipment Manufacturers) level; there are Tier 1, Tier 2 and Tier 3.
“Right now, a market for just 3,000 new trucks is still small size and insufficient for large investments. But with 200 million people and the economy starting to boom, it should be doing about 40,000 trucks, looking at what India is doing.”
He also shared the vision for Africa where Isuzu dreams to inspire African society to prosper thorough offering new integrated business solutions for both products and services.
He said as people’s lives are always supported by the logistics and transportation services, Isuzu has seriously been working for an enhancement of innovation in the transportation and mobility solutions to the society.
Anil, who also spoke on the brand, said Isuzu is the expert in diesel with focus on delivering top quality, reliable and durable trucks and is the global leader in the light duty and medium duty trucks.
He also commented on the government’s drive towards gas-powered vehicles in the face of rising petrol price after the removal of subsidy.
“We definitely want to support the Federal Government. But we need to have the necessary infrastructure in place like CNG filling stations sufficiently put in place to take the project far,” he said.
Mulandi in his contribution announced that the company would introduce to Nigeria, in the next one to two years, heavy duty trucks to increase Isuzu’s market share.
He also spoke on the company’s warranty and the after sales service for their customers.
“In Africa, we have standardised our warranty to three years for the light duty trucks; and two years for the medium duty. That is an indication that we care for the customers and trust our products.
According to him, “Currently, we are extending two-year or 40,000km free service including lubricants, parts and labour to all our new customers in this market.”
Auto
Jetour Nigeria consolidates as sole authorised distributor, gets global market award
Jetour Nigeria consolidates as sole authorised distributor, gets global market award
Jetour Nigeria has consolidated its position as the exclusive representative of the Jetour brand in the country following its 2022 appointment by Jetour International.
The company said the move to clarify its exclusive status came after its successful hosting of the “Jetour Experience” in Lagos, where it unveiled its nationwide dealership structure and addressed lingering market ambiguity over distribution rights.
Since securing the mandate in 2022, Jetour Nigeria has led the importation, distribution, and provision of manufacturer-backed after-sales services for the brand’s full vehicle range in the country.
Its growing influence recently earned global recognition at the 2026 Jetour Global Conference, where the firm received the “Market Share Leadership Award 2025,” underscoring its dominance in the African market.
To strengthen nationwide service delivery, the company operates through a network of seven authorised dealers — Elizade Nigeria Limited, New Era Autovehicle Services Limited, Kojo Motors, Germaine Auto Centre, R.T. Briscoe Plc, TAB Autos Limited, and Mandilas Motors.
These partners, according to the company, are the only entities authorised to sell and service Jetour vehicles in Nigeria.
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At the four-day exhibition held at the Podium Events Centre, the dealers provided product information and customer engagement services, reinforcing what the company described as a unified and regulated distribution ecosystem.
“The ‘Jetour Experience’ was more than a celebration; it was a statement of clarity,” noted a representative of Jetour Nigeria. “By bringing our seven authorized dealers together under one roof, we have shown the public exactly where the Jetour brand lives.
“Since our 2022 appointment, we have invested heavily in a structure that guarantees customers genuine parts, expert technicians, and valid warranties—benefits, only available through our official channels.”
The company also received a boost from the visit of Anguo Yuan, Vice President of Jetour International, who commended the Nigerian team for its rapid expansion and infrastructure investment.
Industry recognition has followed the brand’s growth, with awards including the Nigeria Auto Journalists Association’s New Entrant of the Year, Fastest Growing Auto Brand, and Car of the Year for the Jetour Dashing.
Jetour Nigeria said its current lineup — including the rugged T2, plug-in hybrid models, and the flagship G700 — reflects its commitment to innovation and market leadership.
It advised customers to engage only its authorised dealer network to guarantee access to genuine parts, certified service, and full manufacturer warranty coverage.
Jetour Nigeria consolidates as sole authorised distributor, gets global market award
Auto
Soueast Enters Nigeria with Robust SUV Portfolio, Sets Sights on Q3 Local Assembly
Soueast Enters Nigeria with Robust SUV Portfolio, Sets Sights on Q3 Local Assembly
Nigeria’s automotive landscape witnessed a significant shift on Wednesday as Soueast formally entered the Nigerian market, courtesy of the Kewalram Chanrai Group. The entry was marked by a media launch followed by a test drive of its full range of SUVs along the scenic Coastal Highway in Lagos, signalling a fresh wave of competition in the fast-evolving mobility space.
The high-profile event brought together dealerships, media, and auto enthusiasts, offering first-hand experience of the brand’s capabilities in real driving conditions.
Speaking at the launch, Chief Operating Officer, Mobility Division of Kewalram Chanrai Group, Mr. Anil Sahgal, described the move as a strategic response to changing consumer expectations in Nigeria.
“For over 165 years, Kewalram Chanrai Group’s reputation has been built on trust delivered through consistency,” he said. “Our decision to bring Soueast into Nigeria is deliberate. Today’s Nigerian customer is more informed and focused on long-term value. There is a growing demand for vehicles that combine modern design, safety, technology, durability, and affordability — and Soueast fits precisely into this space.”
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The COO emphasized that the company is not merely introducing a new brand but backing it with robust infrastructure, including a structured dealership network, strong after-sales systems, skilled technical teams, and a long-term investment approach.
He noted that the SUVs unveiled had been engineered with Nigerian realities in mind, addressing road conditions, fuel efficiency concerns, durability needs, and total cost of ownership.
“This is not just a product launch; it is the beginning of a long-term commitment to a market that demands resilience, value, and consistency,” he added. “Our vehicles are built on three pillars — product integrity, adaptability, and value sustainability.”
Sahgal also disclosed plans to commence local assembly of the vehicles by the third quarter of 2026, underscoring the group’s long-term commitment to the Nigerian market.
The highlight of the event was the test drive session along the Coastal Road, where participants assessed the performance, comfort, and handling of the Soueast range under real traffic and road conditions — a move widely seen as a confidence-building step by the company.
Soueast Enters Nigeria with Robust SUV Portfolio, Sets Sights on Q3 Local Assembly
Auto
CFAO Mobility Open Day to offer special deals on new vehicles, parts, diagnostics
CFAO Mobility Open Day to offer special deals on new vehicles, parts, diagnostics
CFAO Mobility has announced plans to host the 2026 edition of its flagship CFAO Mobility Open Day, aimed at showcasing a wide range of innovative mobility solutions.
In a statement, the company said the event would take place on Thursday, April 30, 2026, at Harbour Point, Victoria Island, Lagos, from 9am to 6pm.
The Open Day is expected to bring together leading global automotive and equipment brands in a dynamic exhibition tailored to meet diverse mobility needs.
Participating brands are Toyota, BYD, Mitsubishi, Suzuki, Fuso, JCB, Howo, Sino Equipment, King Long, TechKing Tyres, Yamaha, Winpart and Auto Fast.
According to CFAO Mobility, attendees will experience an extensive display of products and services, ranging from brand-new vehicles and motorcycles to outboard engines, fleet management solutions, spare parts and aftermarket services.
The event, which is free and open to the public, will also feature test drives, professional vehicle diagnostics and exclusive spare-parts deals, offering participants a hands-on and engaging experience.
The company urged car enthusiasts, business owners and prospective buyers to take advantage of the Open Day to explore mobility solutions tailored to their personal and business needs.
With over 120 years of presence in Nigeria, CFAO Mobility remains a key player in the mobility and healthcare sectors.
It added that the Open Day reflects its continued commitment to delivering innovative, customer-focused mobility solutions.
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