Auto
Izuzu eyes more auto market share in Nigeria
Izuzu eyes more auto market share in Nigeria
Isuzu Motors International has revealed its plans to increase its market share in Nigeria this year.
Deputy President & Executive Vice President of the company, Hirokazu Maruyama, said this in Lagos.
He also said that the Japanese automaker was determined to help boost its customers’ business and contribute to the growth of Nigeria’s economy through its unique technology.
He said Isuzu is strong in Nigeria in the commercial segment such as light duty trucks and medium duty truck as well as diesel-engine globally.
Maruyama, who spoke in Lagos on Wednesday during a working visit to the country, said, “The Nigerian auto market is unique. We feel it has a lot of prospect and we want to stay here and be part of the development.
“We are here to promote new Japan-made diesel-engine trucks. This will help our customers’ business to grow; reduce their operational cost and downtime. It will also be the contribution of Isuzu to the economy of this country.”
According to him, Nigeria being the largest economy in Africa with also its large population has a lot of opportunities for the auto business.
He said, “In 2023, our target is to increase our share in the Nigeria market, more than what we did last year.
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“We started promoting the 3s philosophy last year; we are continuing with that this year. The 3s stands for Sales, Service and Spare parts.”
In line with the directive of the Isuzu management, he said they had set up a team with the 3s to support its dealers’ operations.
“We want them to be more service-oriented in order to assist the customers. We send our team out to meet with the customers’ needs,” he added.
Maruyama also said Isuzu would focus on local assembly of vehicles through its partners in Nigeria, Koncept Autocentre because of its huge benefits.
He said, “For us, local auto assembly is important. This will help to develop the local industry fast. Through this, we will have a lot of component/spare part suppliers in the local market. More employment opportunities will also be created and it will boost the national economy.”
He said Isuzu team assisted its Nigerian partners to set up the assembly plant operation, adding, “We also asked the team to train some specialists that will continue to work at the plant for production. We provide assembly manual that could be easily understood by the local workers.”
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Even as he expressed satisfaction with the performance of its representative in Nigeria, Koncept Autocentre (a subsidiary of Kewalram Chanrai Group), saying the firm did well last year, he stressed that it could better this year.
“Our management is determined to provide quality commercial vehicles to contribute to the world economy and help our customers business to grow well; our strength in diesel-engine vehicles will contribute to the economic growth and serve our customer needs immensely.”
The Executive Vice President, Vehicle Sales (Sub-Saharan Africa) Geoffrey Mulandi, speaking on the Isuzu’s plans to increase its market share, said, “Our strategy is to get closer to our customers. This will enable us to hear their voices and we are able to address their needs. We have promotional activities that enable us to reach out to the customers and get to understand them better.”
Managing Director, Auto, Kewalram Chanrai Group, Anil Sahgal, contributing, spoke on what is unique about Isuzu products, saying, “At Isuzu, we want our products to speak for us. That is the reason that every day and night, they work on new products development to meet the customer needs.
“We have products for customers needs and they are designed with high quality, best performance and efficiency. That is unique to us.
“People always say we are diesel-technology experts for the need and efficiency of the customers. That is why Isuzu has maintained its leadership in this market.”
Izuzu eyes more auto market share in Nigeria
Auto
Chery relishes impactful presence at 2024 Lagos Trade Fair, says it’s a resounding success
Chery relishes impactful presence at 2024 Lagos trade fair, says it’s a resounding success
Days after one of the biggest trade shows in Nigeria ended, talks about the spectacular displays, special products on offer and which companies did what at the 2024 Lagos International Trade Fair are still reverberating in the business industry in and around the nation’s commercial capital.
After staging one of the most outstanding displays at the fair, Carloha, sole representative of Chery vehicles in Nigeria, has declared that the 2024 Lagos International Trade Fair was a resounding success for Chery.
The fair held from November 1 to November 10 at Tafawa Balewa Square (TBS) in Lagos was attended by businesses from various sectors.
Chery made a commanding impression with a display of its array of vehicles that captivated attendees.
Chery’s lineup at the place featuring the Tiggo 8 Pro, Tiggo 4 Pro, Tiggo 2 Pro, and Arrizo 5 — easily became the highlight of the event, drawing admiration from automotive enthusiasts and industry experts alike.
Carloha Nigeria in its assessment of the show notes that the enthusiastic response from attendees reflected Chery’s alignment with the values of Nigerian consumers: durability, efficiency and style.
Indeed, it says the presence of Chery at the fair reinforced the brand’s status as a leader in innovative and high-quality vehicles.
“Chery’s presence at the fair signals its commitment to supporting Nigeria’s automotive industry growth,” it states, adding that the brand looks forward to continuing its journey with Nigerians seeking reliable and stylish vehicles that elevate their everyday driving experience.
Chery showcased the unique strengths and aesthetics of each of its models, with the Tiggo 8 Pro taking centre stage.
Tiggo 8 Pro
Known for its luxurious design and cutting-edge technology, the Tiggo 8 Pro made a lasting impact on attendees looking for a blend of sophistication and performance in an SUV.
Auto enthusiasts and prospective buyers were particularly captivated by the model’s spacious interior, high-quality finishes, and suite of intelligent features, which align with Chery’s reputation for engineering excellence.
Tiggo 4
For those interested in compact SUVs with versatility and style, the Tiggo 4 Pro was an instant hit.
Its sleek design, fuel efficiency, and advanced safety features resonated with visitors seeking a reliable yet stylish vehicle for urban and adventurous lifestyles alike.
The Tiggo 4 Pro’s appeal lies in its balance of form and function, and this resonated with young professionals, families, and automotive aficionados who stopped by Chery’s exhibit for a closer look.
Tiggo 2 Pro
The Tiggo 2 Pro also attracted significant attention at the fair.
Known as a stylish, compact SUV with a bold, urban design, the Tiggo 2 Pro struck a chord with those looking for a vehicle that combines affordability with aesthetic appeal and performance.
Its smaller size, combined with a powerful engine, makes it an ideal choice for city driving, and visitors were impressed by its efficient fuel consumption and user-friendly tech features, making it a perfect fit for Nigeria’s dynamic city life.
Arrizo 5
Arrizo 5, Chery’s stylish sedan that combines efficiency with cutting-edge technology, was part of the impressive lineup.
Many attendees were taken aback by the Arrizo 5’s seamless integration of petrol and CNG technology.
This appeals to those looking for sustainable and budget-friendly commuting options.
The sedan’s advanced safety features, plush interiors, and fuel efficiency made it a strong contender for those prioritizing both style and sustainability in a vehicle.
This year’s Lagos International Trade Fair saw an unprecedented turnout, with thousands of visitors exploring the diverse offerings from local and international brands.
Chery’s display not only highlighted the brand’s innovative automotive designs but also underscored its commitment to Nigeria’s automotive market.
The foot traffic at the Chery stand was a testament to the brand’s growing appeal, as well as Nigeria’s evolving automotive landscape, where demand for high-quality, dependable vehicles continues to rise.
Engagement with visitors
Beyond showcasing vehicles, Chery’s team engaged with visitors to explain the unique benefits of each model and answer questions.
This helped create a personal and informative experience for everyone who stopped by.
From live demonstrations to interactive sessions, Chery provided an immersive experience that helped attendeesj job understand the full scope of features each model offers, strengthening the brand’s connection with potential customers and automotive enthusiasts.
Carloha’s Sales Director, Mr. Joseph Omokhapue, says to make Chery ownership easy and affordable, highlighted their exclusive offers: a 6-year free service plan, 6-year/200,000 km warranty, and flexible auto financing options.
“These benefits are at the core of Carloha’s commitment,” he said, adding, “With fair pricing, nationwide 24/7 parts and service support, our customers can enjoy their Chery vehicles with complete peace of mind.”
Auto
Toyota by CFAO surprises customers with free Hilux, motorcycles, all-expense-paid trip to Seychelles
Toyota by CFAO surprises customers with free Hilux, motorcycles, all-expense-paid trip to Seychelles
Buyers of brand new Toyota vehicles in Nigeria from Toyota by CFAO at this period are up for unprecedented pleasant gifts as part of the company’s end of the year package.
Toyota by CFAO, an official distributor of Toyota vehicles in Nigeria, in a statement announced the exciting end-of-year bonanza to reward both new and existing customers.
It listed the prizes on offer as free Toyota Hilux pickups, Yamaha motorcycles, and an all-expense-paid trip to Seychelles.
The promotion, it says, is open to corporate and individual clients.
It specifically states that the End-of-Year Bonanza features four main categories of rewards: Buy 5 units of the Toyota Coaster bus and receive a free Toyota Hilux pickup; or Buy 15 units of either the Toyota Hiace Mid Roof or Toyota Hilux Prerunner and get a Toyota Hilux pickup at no additional cost.
The second category is the offer of a Free Yamaha Motorcycle, in which a buyer automatically receives a Yamaha motorcycle for free on the Purchase a Toyota Hilux, running on diesel.
For the third category, the company is sponsoring an All-Expense-Paid Trip to the Seychelles for those who purchase any of the following Toyota models: Toyota Land Cruiser Prado, Toyota Land Cruiser 300, Toyota Fortuner, or Toyota Camry.
In the last category, customers will win a return ticket to the Seychelles for the Purchase a Toyota Corolla Cross or Toyota RAV4.
To participate, it says customers simply need to visit the Toyota by CFAO website at www.toyotabycfao.ng and follow the registration process.
The company says since the promotion is valid while stocks last, it advises early participation.
It says, “All the Toyota products offered as prizes are renowned models.
“The Toyota Hilux, which is known for its strength and durability, boasts advanced chassis and bodywork, making it the ultimate choice for tough tasks, with more than 50 years of proven power.”
The Toyota Hiace is a versatile vehicle with a 2.7L engine, perfect for both cargo and passenger transport in urban and rural areas; while the Toyota Coaster which is ideal for group travel, offers a spacious cabin and reliable transport for passengers with capacities of 2.7L or 4.2L.
Toyota by CFAO says the promotion, which kicked off on November 1, 2024, provides a unique opportunity for customers to drive away with top-quality Toyota vehicles and win exclusive prizes.
Managing Director of Toyota by CFAO, Mr. Boye Ajayi, stresses the company’s dedication to providing high-quality, tropicalized Toyota vehicles and superior after-sales service.
He encourages Nigerian car buyers to take advantage of the promotion as a way to acquire vehicles designed for the country’s specific needs.
“We are proud to offer Toyota vehicles built specifically for the Nigerian market. Our range includes city cars, sedans, family vehicles, SUVs, pickups, and light commercial models.
“Toyota vehicles are recognized worldwide for their safety, fuel efficiency, and cutting-edge technology, and they come with a 3-year warranty for added peace of mind,” says Ajayi.
The company says it remains committed to offering a wide selection of vehicles designed for both urban and rural environments, backed by exceptional after-sales service.
“Toyota by CFAO is dedicated to ensuring customer satisfaction and delivering high-quality products for Nigerian drivers,” it adds.
Auto
NAJA okays December 11 for 2024 Nigeria Auto Awards
NAJA okays December 11 for 2024 Nigeria Auto Awards
The Nigerian Auto Journalists Association (NAJA) has fixed December 11, 2024 for this year’s Nigeria Auto Awards holding at the renowned Oriental Hotels, Victoria Island, Lagos.
The event starting at 6pm, with invited guests coming from across the country’s automotive industry, including manufacturers, assemblers, dealers and automobile components/parts producers as well as influencers.
The NAJA Auto Awards is a key event in Nigeria’s automotive calendar, celebrating the best vehicles, innovations, and industry figures that have shaped the current year.
The award event will honour exceptional achievements in design, technology, sustainability, and overall impact in the sector.
In a statement, NAJA highlighted that the awards are the result of months of thorough planning and collaboration with industry experts, ensuring the event remains a credible platform for recognizing leaders in Nigeria’s fast-evolving automotive landscape.
Chairman of the 2024 Auto Awards Committee, Theodore Opara, emphasized that the timing of this year’s ceremony is especially significant as the industry is experiencing a rapid transformation, particularly in the areas of electric vehicles (EVs), compressed natural gas (CNG)-powered vehicles, and eco-friendly vehicle technology.
“We’re incredibly excited to gather Nigeria’s top automotive minds and brands on December 11 to recognize the vehicles and individuals who have truly made an impact,” Opara said.
“This year’s awards will reflect the shifting dynamics of the industry, particularly with the growing importance of electric and sustainable mobility solutions. Our aim is to shine a spotlight on the innovations that are driving Nigeria’s automotive sector into the future.”
The NAJA Auto Awards will feature a variety of competitive categories, such as Car of the Year, Truck of the Year, Best New Electric Vehicle, Luxury Brand of the Year, and Best Auto Tech Innovation.
Other categories will recognize standout achievements in vehicle design, safety, and sustainability.
Opara also pointed out that the selection process for the awards would be rigorous, with a panel of expert judges, including NAJA’s network of experienced automotive journalists, evaluating each nominee across several criteria, such as performance, innovation, environmental impact, and technological advancement.
Mike Ochonma, Chairman of NAJA, emphasized the dramatic shifts occurring within the industry.
“The automotive world is changing at an unprecedented pace. From the rise of electric powertrains to CNG-powered vehicles, the 2024 awards will highlight the most forward-thinking products that are leading the change in shaping the future of mobility in Nigeria,” said Ochonma.
“We’re committed to ensuring that the awards recognize the true pioneers—those companies and vehicles pushing boundaries and setting new benchmarks.”
The event promises to be an evening of celebration, with special presentations and a showcase of some of the most notable nominees.
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