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Photos: Revolutionised Mercedes-Benz S-Class arrives in Nigeria
Weststar Associates has announced the introduction of an all-new Mercedes-Benz S-Class to Nigeria, coming with a revolutionary interior design such as Interior Assist for riders to enjoy contactless ease of operation.
In the new S-Class, Mercedes-Benz is said to have taken another big step closer to its vision of accident-free driving as the driver is supported by numerous new and/or extended driving assistance systems.
The driver has a reduced workload in day-to-day situations, and is able to drive comfortably and safely.
According to Weststar, the new vehicle is built on the legendary and traditional engineering expertise that has defined the luxury segment in the automobile industry for decades, noting that the S-Class is the top tier model for Mercedes-Benz saloon cars.
The luxury auto firm says with a handful of world’s first and innovations, the all-new S-Class can be indulged with all the senses – seeing, feeling, hearing and smelling. This heightens the pleasure of driving with innovations that focus on people and
It says the all-new S-Class premieres the second generation of the MBUX (Mercedes-Benz User Experience). The MBUX has revolutionised the cockpit in Mercedes-Benz cars.
With MBUX, the S-Class is even more digital and intelligent, as both the hardware and software make great strides with brilliant displays on up to five large screens, in part with OLED technology. This makes the control of the vehicle and comfort functions even easier in comparison with its predecessor.
The car’s voice assistant “Hey Mercedes” has increased its capabilities in intuitive learning and with dialogue.
“Hey Mercedes” now also explains vehicle functions and answers general knowledge questions.
In the S-Class the voice assistant can also be controlled from the rear.
The MBUX Interior Assist is an innovative system that detects and interprets your hand and arm movements. As such you can activate selected functions in a matter of seconds. As part of this, the system is able to differentiate between driver and front passenger.
Interior
The all-new S-Class highlights a digital-analogue revolution in the interior, which has fully evolved into a “third place”, a refuge between home and workplace. The sculptured look of the dashboard, centre console and armrests appear to float above an expansive interior landscape.
The systematic reduction in the number of controls underscores the minimalist appearance of the interior. The desired harmony between digital and analogue luxury results in a revolutionary interior design, including associations with interior architecture and yacht design elements.
The driver display and media display offer a comprehensive aesthetic experience.
The appearance of the screens can be individualized with a choice of four display styles (Discreet, Sporty, Exclusive, Classic) and three modes (Navigation, Assistance, Service).
The seats literally invite the occupants to sit down and relax. The flowing, three-dimensional layer design theme gives an impression of lightness.
Ten different massage programmes are available in the new S-Class. These use the vibration motors, and can enhance the effect of a relaxing massage with warmth on the hot-stone principle.
The Burmester® sound system provides multi-dimensional surround sound. 3D Surround Sound is created with the help of special Burmester® algorithms and two loudspeakers integrated into the headlining. Mercedes-Benz has now realized interactive interior lighting for the first time.
The active ambient lighting is now integrated into the driving assistance systems, and is able to reinforce alerts visually.
Exterior
The exterior design of the all-new S-Class illustrates modern luxury in its most desirable form. With a short front overhang, a long wheelbase and a balanced rear overhang, the S-Class is designed as a classical saloon with perfect proportions. Other unmistakable exterior features are the stretched bonnet, the upright front end with the mounted star, the long passenger cell and the flowing C-pillar with its sculptured shoulder, among others.
The Multibeam Led headlamps characterise the front aspect of the car. They have the three-point daytime driving light signature that is typical of the S-Class, but this is flatter and somewhat smaller overall. The flush-mounted door handles are a completely new development. They are electrically extended when the driver approaches, or the outer surface of the door handle is stroked.
The sophisticated wheel designs (size 18 to 21 inches) also accentuate the side aspect of the exterior.
Engine/performance
In the all-new S-Class, the powertrain comes with more electrification and more efficiency. The all-new S-Class saloon is currently powered by systematically electrified six-cylinder in-line petrol engines in various output classes and the V8 engine returns in the 580 4MATIC model.
The 500 4MATIC is powered by a six in-line, M 256 engine, running on an output of 320kW/435hp and a peak torque of 520nm. EQ Boost provides a further 250 Nm of torque as well as 16 kW (22 hp) for a short period.
The 580 4MATIC’s V8 M 176 engine runs on an output of 370kW/503hp and a peak torque of 700 nm.The powertrain in the new S-Class is coupled with the 9G-TRONIC automatic transmission.
It also comes with Airmatic air suspension with continuously adjustable damping ADS+ as standard equipment.
Safety
The following are key new safety features of the systems in the S-Class: Active Lane Keeping Assist, Active Distance Assist DISTRONIC, PRE-SAFE® Impulse Side and Active Parking Assist with PARKTRONIC. Another major innovation in the new S-Class is the introduction of frontal airbags for both rear occupants for the first time. During severe frontal collisions, the rear airbag can considerably reduce the loads acting on the heads and necks of occupants on the outer rear seats.
The Chief Executive Officer of Weststar Associates Limited, Mr. Mirko Plath, commenting on the arrival of the all-new S-Class, said, “Mercedes-Benz has upped the game with regard to technology and luxury in the automotive industry with the introduction of the all-new S-Class, not compromising on the philosophy of this historic Mercedes-Benz brand they have managed to yet again create an envy for all. The interior with the new MBUX is a particular highlight our clients will enjoy, as well as the introduction of the electric powered EQ Boost, we hope to serve as many who wish to acquire the new S-Class which is now available at our authorized showrooms nationwide.”
The all-new Mercedes-Benz S-Class is now available in Nigeria, courtesy of Weststar Associates Limited, the Authorized General Distributor of Mercedes-Benz in Nigeria andits dealerships nationwide – Barbedos Cars Limited, MB Automobile Services Limited, Skymit Motors Limited, Sunny Motors Limited and Tetralog Nigeria Limited.
Auto
CFAO subsidiary LOXEA unveils BYD electric vehicles in Nigeria
CFAO subsidiary LOXEA unveils BYD electric vehicles in Nigeria
A subsidiary of CFAO Mobility, LOXEA Nigeria, has introduced the BYD brand of electric vehicles to the Nigerian market.
LOXEA has thus become the pioneer in bringing the renowned electric vehicles (EVs) manufactured by BYD (Build Your Dreams) into the country.
BYD is a high-tech multinational company and the world leader in electric and plug-in hybrid vehicles.
“As a Fortune Global 500 enterprise, BYD relentlessly innovates to create a sustainable future,” said the automaker.
“In November 2024, BYD becomes the first company in the world to achieve the milestone with the roll-off of its 10-millionth NEV.
“BYD achieves 4.27 million new energy vehicle sales in 2024, claiming the global sales champion in the third consecutive year.”
Managing Director of LOXEA Nigeria, Mr. Mehdi Slimani, stated, “We are proud to distribute this type of electric vehicle and all its associated services.
“Our upcoming showroom in Victoria Island, Lagos will be a place dedicated to the discovery of BYD vehicles, combining modernity, comfort, and economy of use. “It is very important for CFAO Mobility in Nigeria to participate in this way in the country’s energy transition and support our customers who wish to make the switch to electric.”
Chief Executive Officer of CFAO Mobility, Marc Hirschfeld, spoke on the importance of this launch for both the company and the country, saying, “BYD is one of the world’s leading manufacturers of electric vehicles, with a level of innovation know-how that now matches the expectations of our markets in Africa.
“A whole new ecosystem has to be designed around mobility in African cities.
“This applies not only to individual and corporate customers, but also to stakeholders including urban public transport networks and government agencies.
LOXEA specialises in providing innovative mobility solutions across Africa.
With a commitment to sustainability and excellence, it delivers high-quality mobility services, from electric vehicle leasing to fleet management and infrastructure support.
LOXEA is a leading player in innovative mobility solutions in Africa, offering clients a range of 100% electric vehicles from BYD.
As a pioneer in the deployment of electric vehicle solutions across the continent, LOXEA is bringing to Nigeria a comprehensive suite of services associated with electric vehicles.
This includes the installation of electric charging stations, vehicle maintenance, repair services, and the provision of spare parts.
In addition to providing an inaugural charging station at the upcoming LOXEA Victoria Island showroom, the company is also offering an adaptable solution that allows customers to charge their EVs conveniently at home.
The company says more information on this can be obtained from its website: https://www.byd-nigeria.com/ .
Auto
Lanre Shittu Motors to endow Automobile Department of Lagos Technical College
Lanre Shittu Motors to endow Automobile Department of Lagos Technical College
Lanre Shittu Motors has announced a novel idea that will boost automobile studies in a Lagos technical college.
Specifically, it has pledged to adopt the Automobiles Department of the Government Technical College, Aso-Soba in the Festac area of Lagos.
This is intended to raise academic and practical programme standards of the school.
The company said this would involve adequate funding, in-school training and intensive industrial training (IT) with welfare package to encourage more young people to pursue academic career in automotive engineering.
Business Support/Admin Manager of LSM, Mr Babatunde Adenuga, disclosed this in Lagos, in an interview with journalists.
Adenuga represented the LSM Managing Director, Mr Taiwo Shittu, at the just concluded Engineering Week of the college sponsored by the auto company, where he unveiled the plan to the staff and students at the event’s grand finale.
Aside from the needed financial support to make the auto department functional and standard, he said LSM would provide the tools, overall wears/workshop uniform, among others, as part of the welfare package for the students.
He said it would be a win-win situation for the school and the company.
Adenuga said, “The school will benefit immensely from the LSM package for the department as we take the financial trouble of running the department away from them.
“Students from the department can come for their internship at LSM workshops, and getting jobs after school won’t be difficult.
“For us, it will be a seamless arrangement in getting suitable personnel familiar with our training and business orientation.”
He also said the LSM had been absorbing students from the school and others for their industrial training (IT), providing them with useful hands-on training and monthly stipend to keep them going.
The LSM MD, Taiwo Shittu, commenting on the support, said, “We’ll be part of the progress of the school. We want to own a department in the technical college, the automobile department of studies that will enable us to fund the place; take care of the welfare of students, providing the tools, overall uniform and other facilities.”
“At LSM, we see training the youths as part of our Corporate Social Responsibility. Every year, we take in youths into our facility and train them; even while in training, we give them stipends.”
The highpoint of the LSM-sponsored Government Technical College event was the presentation of prizes to outstanding students in the various competitions held for the Engineering Week.
Three of the students whose projects stood out such as locally produced water pumping machine and water heater went home with impressive cash awards.
Principal of the college, Mr Folarin Sunkanmi, expressed appreciation to LSM for the interest in the school, starting with giving the students the opportunity for industrial training and offering them monthly stipend.
The principal commended the LSM efforts of sponsoring the engineering week’s activities, whose theme was given as ‘Engineering for Sustainable Development (Innovators of tomorrow)’
He urged other companies to emulate the LSM example in order to boost the employability chances of products of the technical colleges and engineering departments of higher institutions in the country.
Auto
Nigeria’s firm, Weststar Associates, shines in Dubai, wins Daimler Truck EliteClass award
Nigeria’s firm, Weststar Associates, shines in Dubai, wins Daimler Truck EliteClass award
Weststar Associates Limited, Authorised General Distributor of Daimler Truck in Nigeria, has brought honour home all the way from United Arab Emirates specifically at the EliteClass 2024 Season Awards.
Daimler Truck Middle East Africa the Weststar team with the Silver Award in the Elite CSP (Customer Service and Parts) Performance category.
This is contained in a statement issued in Lagos, which added that the EliteClass 2024 Awards ceremony brought together 40 Daimler Truck Business Partners for a night of recognition and celebration.
Held at the One & Only Royal Mirage in Dubai, the prestigious black-tie event honoured top-performing general distributors that have demonstrated exceptional performance, dedication, and commitment to excellence in 2024.
The EliteClass 2024 Awards C
ceremony was the culmination of a year-long EliteClass programme for the Middle East and Africa measuring 24 categories across the entire business spectrum for Mercedes-Benz Trucks, Daimler Buses, and Fuso Trucks & Bus.
The awards highlighted the dedication and resilience of partners who have achieved outstanding performance and a remarkable commitment to excellence and contributed significantly to Daimler Truck’s success in the MEA regions.
President & CEO of Daimler Truck Middle East Africa, Mr. Michael Dietz, emphasized the importance of collaboration and performance-driven success during his opening address. “EliteClass 2024 is more than just an awards ceremony—it is a testament to the hard work, commitment, and shared vision of our partners.
“Their achievements continue to drive our brand forward, setting new benchmarks in customer experience and operational excellence across the region,” he said.
Weststar’s General Manager, Sales, Mr. Christopher Irumudomon, was present at the EliteClass 2024 Season Awards ceremony to accept the Silver Award in the Elite CSP (Customer Service and Parts) Performance category.
While presenting this award, the Daimler Trucks MEA leadership made the following statement: “Congratulations on your achievement in the EliteClass Central Africa 2024 Season. We are pleased to recognize your individual category achievement.”
The EliteClass 2024 Awards reaffirms Daimler Truck’s commitment to excellence, continuous growth, and the recognition of partners who drive success in an evolving industry landscape.
According to the statement, Weststar Associates Limited continues to fly the flag of the “brand with the star” high in Nigeria.
It said the company had remained the go-to home for all Mercedes-Benz needs in this region.
“With a dealership network that expands to the major regions of the country, along with highly trained and experienced sales and after-sales staff. Nigerians can rest assured that they will always have ‘the best or nothing’ at their disposal,” it stated.
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