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Photos: Revolutionised Mercedes-Benz S-Class arrives in Nigeria

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Weststar Associates has announced the introduction of an all-new Mercedes-Benz S-Class to Nigeria, coming with a revolutionary interior design such as Interior Assist for riders to enjoy contactless ease of operation.

In the new S-Class, Mercedes-Benz is said to have taken another big step closer to its vision of accident-free driving as the driver is supported by numerous new and/or extended driving assistance systems.
The driver has a reduced workload in day-to-day situations, and is able to drive comfortably and safely.
According to Weststar, the new vehicle is built on the legendary and traditional engineering expertise that has defined the luxury segment in the automobile industry for decades, noting that the S-Class is the top tier model for Mercedes-Benz saloon cars.
The luxury auto firm says with a handful of world’s first and innovations, the all-new S-Class can be indulged with all the senses – seeing, feeling, hearing and smelling. This heightens the pleasure of driving with innovations that focus on people and
It says the all-new S-Class premieres the second generation of the MBUX (Mercedes-Benz User Experience). The MBUX has revolutionised the cockpit in Mercedes-Benz cars.
With MBUX, the S-Class is even more digital and intelligent, as both the hardware and software make great strides with brilliant displays on up to five large screens, in part with OLED technology. This makes the control of the vehicle and comfort functions even easier in comparison with its predecessor.
The car’s voice assistant “Hey Mercedes” has increased its capabilities in intuitive learning and with dialogue.
“Hey Mercedes” now also explains vehicle functions and answers general knowledge questions.
In the S-Class the voice assistant can also be controlled from the rear.
The MBUX Interior Assist is an innovative system that detects and interprets your hand and arm movements. As such you can activate selected functions in a matter of seconds. As part of this, the system is able to differentiate between driver and front passenger.

Interior


The all-new S-Class highlights a digital-analogue revolution in the interior, which has fully evolved into a “third place”, a refuge between home and workplace. The sculptured look of the dashboard, centre console and armrests appear to float above an expansive interior landscape.
The systematic reduction in the number of controls underscores the minimalist appearance of the interior. The desired harmony between digital and analogue luxury results in a revolutionary interior design, including associations with interior architecture and yacht design elements.
The driver display and media display offer a comprehensive aesthetic experience.
The appearance of the screens can be individualized with a choice of four display styles (Discreet, Sporty, Exclusive, Classic) and three modes (Navigation, Assistance, Service).
The seats literally invite the occupants to sit down and relax. The flowing, three-dimensional layer design theme gives an impression of lightness.
Ten different massage programmes are available in the new S-Class. These use the vibration motors, and can enhance the effect of a relaxing massage with warmth on the hot-stone principle.
The Burmester® sound system provides multi-dimensional surround sound. 3D Surround Sound is created with the help of special Burmester® algorithms and two loudspeakers integrated into the headlining. Mercedes-Benz has now realized interactive interior lighting for the first time.
The active ambient lighting is now integrated into the driving assistance systems, and is able to reinforce alerts visually.

Exterior

The exterior design of the all-new S-Class illustrates modern luxury in its most desirable form. With a short front overhang, a long wheelbase and a balanced rear overhang, the S-Class is designed as a classical saloon with perfect proportions. Other unmistakable exterior features are the stretched bonnet, the upright front end with the mounted star, the long passenger cell and the flowing C-pillar with its sculptured shoulder, among others.
The Multibeam Led headlamps characterise the front aspect of the car. They have the three-point daytime driving light signature that is typical of the S-Class, but this is flatter and somewhat smaller overall. The flush-mounted door handles are a completely new development. They are electrically extended when the driver approaches, or the outer surface of the door handle is stroked.
The sophisticated wheel designs (size 18 to 21 inches) also accentuate the side aspect of the exterior.

Engine/performance
In the all-new S-Class, the powertrain comes with more electrification and more efficiency. The all-new S-Class saloon is currently powered by systematically electrified six-cylinder in-line petrol engines in various output classes and the V8 engine returns in the 580 4MATIC model.
The 500 4MATIC is powered by a six in-line, M 256 engine, running on an output of 320kW/435hp and a peak torque of 520nm. EQ Boost provides a further 250 Nm of torque as well as 16 kW (22 hp) for a short period.
The 580 4MATIC’s V8 M 176 engine runs on an output of 370kW/503hp and a peak torque of 700 nm.The powertrain in the new S-Class is coupled with the 9G-TRONIC automatic transmission.
It also comes with Airmatic air suspension with continuously adjustable damping ADS+ as standard equipment.

Safety
The following are key new safety features of the systems in the S-Class: Active Lane Keeping Assist, Active Distance Assist DISTRONIC, PRE-SAFE® Impulse Side and Active Parking Assist with PARKTRONIC. Another major innovation in the new S-Class is the introduction of frontal airbags for both rear occupants for the first time. During severe frontal collisions, the rear airbag can considerably reduce the loads acting on the heads and necks of occupants on the outer rear seats.

The Chief Executive Officer of Weststar Associates Limited, Mr. Mirko Plath, commenting on the arrival of the all-new S-Class, said, “Mercedes-Benz has upped the game with regard to technology and luxury in the automotive industry with the introduction of the all-new S-Class, not compromising on the philosophy of this historic Mercedes-Benz brand they have managed to yet again create an envy for all. The interior with the new MBUX is a particular highlight our clients will enjoy, as well as the introduction of the electric powered EQ Boost, we hope to serve as many who wish to acquire the new S-Class which is now available at our authorized showrooms nationwide.”
The all-new Mercedes-Benz S-Class is now available in Nigeria, courtesy of Weststar Associates Limited, the Authorized General Distributor of Mercedes-Benz in Nigeria andits dealerships nationwide – Barbedos Cars Limited, MB Automobile Services Limited, Skymit Motors Limited, Sunny Motors Limited and Tetralog Nigeria Limited.

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Chery relishes impactful presence at 2024 Lagos Trade Fair, says it’s a resounding success 

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Chery relishes impactful presence at 2024 Lagos trade fair, says it’s a resounding success 

 

Days after one of the biggest trade shows in Nigeria ended, talks about the spectacular displays, special products on offer and which companies did what at the 2024 Lagos International Trade Fair are still reverberating in the business industry in and around the nation’s commercial capital.

After staging one of the most outstanding displays at the fair, Carloha, sole representative of Chery vehicles in Nigeria, has declared that the 2024 Lagos International Trade Fair was a resounding success for Chery.

The fair held from November 1 to November 10 at Tafawa Balewa Square (TBS) in Lagos was attended by businesses from various sectors.

Chery made a commanding impression with a display of its array of vehicles that captivated attendees.

Chery’s lineup at the place featuring the Tiggo 8 Pro, Tiggo 4 Pro, Tiggo 2 Pro, and Arrizo 5 — easily became the highlight of the event, drawing admiration from automotive enthusiasts and industry experts alike.

Carloha Nigeria in its assessment of the show notes that the enthusiastic response from attendees reflected Chery’s alignment with the values of Nigerian consumers: durability, efficiency and style.

Indeed, it says the presence of Chery at the fair reinforced the brand’s status as a leader in innovative and high-quality vehicles.

“Chery’s presence at the fair signals its commitment to supporting Nigeria’s automotive industry growth,” it states, adding that the brand looks forward to continuing its journey with Nigerians seeking reliable and stylish vehicles that elevate their everyday driving experience.

Chery showcased the unique strengths and aesthetics of each of its models, with the Tiggo 8 Pro taking centre stage.

Tiggo 8 Pro

Known for its luxurious design and cutting-edge technology, the Tiggo 8 Pro made a lasting impact on attendees looking for a blend of sophistication and performance in an SUV.

Auto enthusiasts and prospective buyers were particularly captivated by the model’s spacious interior, high-quality finishes, and suite of intelligent features, which align with Chery’s reputation for engineering excellence.

Tiggo 4

For those interested in compact SUVs with versatility and style, the Tiggo 4 Pro was an instant hit.

Its sleek design, fuel efficiency, and advanced safety features resonated with visitors seeking a reliable yet stylish vehicle for urban and adventurous lifestyles alike.

The Tiggo 4 Pro’s appeal lies in its balance of form and function, and this resonated with young professionals, families, and automotive aficionados who stopped by Chery’s exhibit for a closer look.

Tiggo 2 Pro

The Tiggo 2 Pro also attracted significant attention at the fair.

Known as a stylish, compact SUV with a bold, urban design, the Tiggo 2 Pro struck a chord with those looking for a vehicle that combines affordability with aesthetic appeal and performance.

Its smaller size, combined with a powerful engine, makes it an ideal choice for city driving, and visitors were impressed by its efficient fuel consumption and user-friendly tech features, making it a perfect fit for Nigeria’s dynamic city life.

Arrizo 5

Arrizo 5, Chery’s stylish sedan that combines efficiency with cutting-edge technology, was part of the impressive lineup.

Many attendees were taken aback by the Arrizo 5’s seamless integration of petrol and CNG technology.

This appeals to those looking for sustainable and budget-friendly commuting options.

The sedan’s advanced safety features, plush interiors, and fuel efficiency made it a strong contender for those prioritizing both style and sustainability in a vehicle.

This year’s Lagos International Trade Fair saw an unprecedented turnout, with thousands of visitors exploring the diverse offerings from local and international brands.

Chery’s display not only highlighted the brand’s innovative automotive designs but also underscored its commitment to Nigeria’s automotive market.

The foot traffic at the Chery stand was a testament to the brand’s growing appeal, as well as Nigeria’s evolving automotive landscape, where demand for high-quality, dependable vehicles continues to rise.

Engagement with visitors

Beyond showcasing vehicles, Chery’s team engaged with visitors to explain the unique benefits of each model and answer questions.

This helped create a personal and informative experience for everyone who stopped by.

From live demonstrations to interactive sessions, Chery provided an immersive experience that helped attendeesj job understand the full scope of features each model offers, strengthening the brand’s connection with potential customers and automotive enthusiasts.

Carloha’s Sales Director, Mr. Joseph Omokhapue, says to make Chery ownership easy and affordable, highlighted their exclusive offers: a 6-year free service plan, 6-year/200,000 km warranty, and flexible auto financing options.

“These benefits are at the core of Carloha’s commitment,” he said, adding, “With fair pricing, nationwide 24/7 parts and service support, our customers can enjoy their Chery vehicles with complete peace of mind.”

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Toyota by CFAO surprises customers with free Hilux, motorcycles, all-expense-paid trip to Seychelles

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Toyota by CFAO surprises customers with free Hilux, motorcycles, all-expense-paid trip to Seychelles

 

Buyers of brand new Toyota vehicles in Nigeria from Toyota by CFAO at this period are up for unprecedented pleasant gifts as part of the company’s end of the year package.
Toyota by CFAO, an official distributor of Toyota vehicles in Nigeria, in a statement announced the exciting end-of-year bonanza to reward both new and existing customers.

It listed the prizes on offer as free Toyota Hilux pickups, Yamaha motorcycles, and an all-expense-paid trip to Seychelles.

The promotion, it says, is open to corporate and individual clients.

It specifically states that the End-of-Year Bonanza features four main categories of rewards: Buy 5 units of the Toyota Coaster bus and receive a free Toyota Hilux pickup; or Buy 15 units of either the Toyota Hiace Mid Roof or Toyota Hilux Prerunner and get a Toyota Hilux pickup at no additional cost.

The second category is the offer of a Free Yamaha Motorcycle, in which a buyer automatically receives a Yamaha motorcycle for free on the Purchase a Toyota Hilux, running on diesel.

For the third category, the company is sponsoring an All-Expense-Paid Trip to the Seychelles for those who purchase any of the following Toyota models: Toyota Land Cruiser Prado, Toyota Land Cruiser 300, Toyota Fortuner, or Toyota Camry.

In the last category, customers will win a return ticket to the Seychelles for the Purchase a Toyota Corolla Cross or Toyota RAV4.

To participate, it says customers simply need to visit the Toyota by CFAO website at www.toyotabycfao.ng and follow the registration process.

The company says since the promotion is valid while stocks last, it advises early participation.

It says, “All the Toyota products offered as prizes are renowned models.

“The Toyota Hilux, which is known for its strength and durability, boasts advanced chassis and bodywork, making it the ultimate choice for tough tasks, with more than 50 years of proven power.”

The Toyota Hiace is a versatile vehicle with a 2.7L engine, perfect for both cargo and passenger transport in urban and rural areas; while the Toyota Coaster which is ideal for group travel, offers a spacious cabin and reliable transport for passengers with capacities of 2.7L or 4.2L.

Toyota by CFAO says the promotion, which kicked off on November 1, 2024, provides a unique opportunity for customers to drive away with top-quality Toyota vehicles and win exclusive prizes.

Managing Director of Toyota by CFAO, Mr. Boye Ajayi, stresses the company’s dedication to providing high-quality, tropicalized Toyota vehicles and superior after-sales service.

He encourages Nigerian car buyers to take advantage of the promotion as a way to acquire vehicles designed for the country’s specific needs.

“We are proud to offer Toyota vehicles built specifically for the Nigerian market. Our range includes city cars, sedans, family vehicles, SUVs, pickups, and light commercial models.

“Toyota vehicles are recognized worldwide for their safety, fuel efficiency, and cutting-edge technology, and they come with a 3-year warranty for added peace of mind,” says Ajayi.

The company says it remains committed to offering a wide selection of vehicles designed for both urban and rural environments, backed by exceptional after-sales service.

“Toyota by CFAO is dedicated to ensuring customer satisfaction and delivering high-quality products for Nigerian drivers,” it adds.

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NAJA okays December 11 for 2024 Nigeria Auto Awards 

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NAJA okays December 11 for 2024 Nigeria Auto Awards 

The Nigerian Auto Journalists Association (NAJA) has fixed December 11, 2024 for this year’s Nigeria Auto Awards holding at the renowned Oriental Hotels, Victoria Island, Lagos.

The event starting at 6pm, with invited guests coming from across the country’s automotive industry, including manufacturers, assemblers, dealers and automobile components/parts producers as well as influencers.

The NAJA Auto Awards is a key event in Nigeria’s automotive calendar, celebrating the best vehicles, innovations, and industry figures that have shaped the current year.

The award event will honour exceptional achievements in design, technology, sustainability, and overall impact in the sector.

In a statement, NAJA highlighted that the awards are the result of months of thorough planning and collaboration with industry experts, ensuring the event remains a credible platform for recognizing leaders in Nigeria’s fast-evolving automotive landscape.

Chairman of the 2024 Auto Awards Committee, Theodore Opara, emphasized that the timing of this year’s ceremony is especially significant as the industry is experiencing a rapid transformation, particularly in the areas of electric vehicles (EVs), compressed natural gas (CNG)-powered vehicles, and eco-friendly vehicle technology.

“We’re incredibly excited to gather Nigeria’s top automotive minds and brands on December 11 to recognize the vehicles and individuals who have truly made an impact,” Opara said.

“This year’s awards will reflect the shifting dynamics of the industry, particularly with the growing importance of electric and sustainable mobility solutions. Our aim is to shine a spotlight on the innovations that are driving Nigeria’s automotive sector into the future.”

The NAJA Auto Awards will feature a variety of competitive categories, such as Car of the Year, Truck of the Year, Best New Electric Vehicle, Luxury Brand of the Year, and Best Auto Tech Innovation.

Other categories will recognize standout achievements in vehicle design, safety, and sustainability.

Opara also pointed out that the selection process for the awards would be rigorous, with a panel of expert judges, including NAJA’s network of experienced automotive journalists, evaluating each nominee across several criteria, such as performance, innovation, environmental impact, and technological advancement.

Mike Ochonma, Chairman of NAJA, emphasized the dramatic shifts occurring within the industry.

“The automotive world is changing at an unprecedented pace. From the rise of electric powertrains to CNG-powered vehicles, the 2024 awards will highlight the most forward-thinking products that are leading the change in shaping the future of mobility in Nigeria,” said Ochonma.

“We’re committed to ensuring that the awards recognize the true pioneers—those companies and vehicles pushing boundaries and setting new benchmarks.”

The event promises to be an evening of celebration, with special presentations and a showcase of some of the most notable nominees.

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