Threads continues to grow as Twitter revenue drops 50% - Newstrends
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Threads continues to grow as Twitter revenue drops 50%

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Threads continues to grow as Twitter revenue drops 50%

Twitter’s cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load.

Elon Musk said on Saturday, July 15, that the app had fallen short of his expectation in March, and that he hoped Twitter could reach cash flow positive by June.

“Need to reach positive cash flow before we have the luxury of anything else,” Musk said in a tweet replying to suggestions on recapitalization.

His statement comes just as competition between the platform—which recently started to pay creators for advertisements—and Mark Zuckerberg’s rival Threads continues to intensify.

This is the latest sign that the aggressive cost-cutting measures since Musk acquired Twitter in October are not enough to get Twitter to cash flow positive, and suggests Twitter’s ad revenue may have not recovered as fast as Musk suggested in an interview in April.

After laying off thousands of employees and cutting cloud service bills, Musk had said the company reduced its non-debt expenditures to $1.5 billion from a projected $4.5 billion in 2023. Twitter also faces annual interest payments of about $1.5 billion as a result of the debt it took on in the $44 billion deal that turned the company private.

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It is unclear what time frame Musk was referring to by the 50% drop in ad revenue. He has said Twitter was on track to post $3 billion in revenue in 2023, down from $5.1 billion in 2021.

Twitter has been criticized over poor content moderation, followed by an exit of many advertisers who did not want their ads appearing next to inappropriate content.

Musk’s hiring of Linda Yaccarino, signaled that ad sales are a priority for Twitter even as it works to increase subscription revenue.

As at press time, Twitter rival, Threads is not even hosting advertisements on its platform and so not competing with Twitter for revenue, despite interest from some advertisement firms.

Threads reached 100 million users as of Monday morning, making the app the fastest-growing platform in history. Threads also had the most successful app launch in the last decade, according to Sensor Tower, after Threads was downloaded more than 40 million times on July 6.

On Thursday, Twitter said that select content creators will be eligible to get a part of the ad revenue the company earns in an attempt to draw more content creators to the site.

The platform started paying content creators for posting advertisements this week, with some users reporting payouts of over $10,000.

Threads continues to grow as Twitter revenue drops 50%

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Petrol, Diesel Prices Drop as Dangote Cuts Ex-Depot Rates

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Why Imported Fuel Landing Cost Is Cheaper Than Dangote Gantry Price — Marketer

Petrol, Diesel Prices Drop as Dangote Cuts Ex-Depot Rates

 

Motorists and businesses may get some relief from fuel costs as Dangote Petroleum Refinery announced fresh reductions in the ex-depot prices of petrol and diesel, cutting the prices by N50 and N80 per litre respectively.

Under the new pricing regime, the refinery reduced the ex-depot price of Premium Motor Spirit (PMS), popularly known as petrol, from N1,215 to N1,165 per litre.

The price of Automotive Gas Oil (AGO), or diesel, was also reduced from N1,650 to N1,570 per litre.

The latest adjustment represents a 4.1 per cent reduction in the price of petrol and a 4.8 per cent cut in diesel.

The refinery said in a statement issued by the Dangote Group on Wednesday that the review was aimed at improving energy affordability, expanding access to locally refined petroleum products and supporting economic activities across the country.

The company said the new prices reflected its commitment to delivering affordable and quality petroleum products while maintaining a stable supply to the Nigerian market.

“Dangote Petroleum Refinery has announced a reduction in the ex-depot prices of Premium Motor Spirit (PMS) and Automotive Gas Oil (Diesel), reaffirming its commitment to providing affordable, high-quality petroleum products to the Nigerian market,” the statement said.

It added that the refinery would continue to leverage operational efficiencies and pass the resulting benefits to consumers whenever market conditions allowed.

The latest reduction comes less than two weeks after the refinery resumed naira-denominated petrol sales and raised its ex-depot price to N1,215 per litre following a brief shift to dollar-based transactions.

The earlier change had triggered concerns among petroleum marketers over rising downstream costs.

In July, the refinery had temporarily suspended petrol truck loading and introduced dollar-denominated sales, with petrol priced at $0.779 per litre under the new framework. It subsequently returned to naira transactions and fixed the ex-depot price at N1,215 per litre.

With the latest adjustment, the refinery has now reversed part of that increase, reducing the petrol price by N50 and diesel by N80.

However, the new figures are ex-depot prices and do not necessarily translate into an equivalent reduction in pump prices. The final price paid by motorists will depend on factors including transportation, depot charges, margins and other downstream costs.

Dangote said it remained committed to ensuring stable supplies while improving operational efficiency and supporting consumers, businesses and other stakeholders.

The refinery, which has a nameplate capacity of 650,000 barrels per day, has increasingly become a major source of locally refined petrol, diesel and other petroleum products as Nigeria seeks to reduce its dependence on imported refined fuels.

The company said its operations were contributing to Nigeria’s energy security by strengthening domestic refining capacity, reducing reliance on imports and supporting economic development.

It added that it would continue to pass on the benefits of improved operational efficiencies to consumers whenever market conditions permitted.

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High Power Bills Force BUK to Halt Electric Vehicle Charging on Campus

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High Power Bills Force BUK to Halt Electric Vehicle Charging on Campus

High Power Bills Force BUK to Halt Electric Vehicle Charging on Campus

Rising electricity costs have forced Bayero University, Kano, to ban the charging of privately owned electric motorcycles and other electric vehicles across its campuses.

The university said the growing practice of using its electricity supply to charge private electric vehicles had contributed significantly to a sharp increase in its power bills, creating an additional financial burden for the institution.

The directive, which takes immediate effect, was contained in a statement issued on Tuesday by the university’s Director of Public Affairs, Lamara Garba.

According to the statement, the management has observed the “indiscriminate charging” of privately owned electric motorcycles and other electric vehicles using the university’s electricity supply.

It said the development was no longer sustainable at a time when the institution was seeking to manage its resources prudently.

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“The Management of Bayero University, Kano has observed with concern the indiscriminate charging of privately owned electric motorcycles and other electric vehicles using the University’s electricity supply across its campuses.

“This practice has contributed significantly to the sharp increase in the University’s electricity bills, thereby placing an enormous financial burden on the institution,” the statement said.

The university consequently directed all staff, students, commercial motorcycle operators and other users of electric motorcycles to stop charging their vehicles with the institution’s electricity.

It warned that anyone who violated the directive would face disciplinary action in accordance with the university’s rules and regulations.

“Management expects full compliance with this directive. Any person found violating this ban will be liable to appropriate disciplinary action,” the statement added.

To enforce the ban, the university directed provosts, deans, directors, heads of departments and heads of units to monitor compliance in their respective areas and report any violations to the appropriate authorities.

It also announced that a monitoring team would conduct regular patrols across the campuses to ensure strict adherence to the directive.

The institution urged all affected persons to cooperate with the measure, saying it was part of broader efforts to reduce energy costs and promote the prudent use of university resources.

 

High Power Bills Force BUK to Halt Electric Vehicle Charging on Campus

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Zenith Bank confirms cyberattack, says customers’ contact information was accessed

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Zenith Bank confirms cyberattack, says customers’ contact information was accessed

Zenith Bank confirms cyberattack, says customers’ contact information was accessed

Zenith Bank has confirmed that hackers gained unauthorised access to limited customer information, including email addresses and phone numbers, following a cyberattack linked to a broader global attack affecting organisations across different sectors.

The bank disclosed the incident in an email sent to customers on Tuesday, assuring them that its banking services and digital channels remain secure and fully operational.

According to the lender, the breach involved only limited customer information, while its core banking infrastructure and digital platforms were not affected.

Zenith Bank said it activated its incident response procedures and other cybersecurity measures immediately after the unauthorised access was discovered.

The bank added that investigations were ongoing to establish the circumstances surrounding the incident, determine its full impact and strengthen measures designed to prevent further security breaches.

“Hackers accessed limited customer information, including email addresses and phone numbers, during a cyberattack that forms part of a broader global attack on organisations across different sectors,” the bank said.

Although Zenith Bank did not disclose the number of customers affected or identify the individuals or group responsible for the attack, it maintained that its banking services remained secure.

The bank also did not indicate whether sensitive financial information, such as account balances, transaction records, passwords, PINs or banking credentials, was accessed.

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The development has raised concerns about possible phishing attacks, fraudulent text messages and deceptive phone calls, as cybercriminals may attempt to use customers’ contact information to impersonate the bank or obtain confidential banking details.

Zenith Bank urged customers to remain alert and exercise caution when receiving unexpected emails, text messages or phone calls claiming to originate from the bank.

The lender warned customers not to disclose their passwords, Personal Identification Numbers, One-Time Passwords or other security credentials to anyone.

Customers were also advised to avoid clicking suspicious links, downloading unfamiliar attachments or responding to unsolicited requests for banking information.

The bank said customers should independently verify suspicious communications through its official channels before taking any action.

Zenith Bank has previously warned customers about fraudulent messages and impersonation attempts, stressing that customers should rely only on verified communication channels when seeking banking support. (Zenith Bank Gambia)

The latest Zenith Bank cyberattack has renewed concerns about the growing threat of cybercrime in Nigeria’s financial sector, particularly as more customers depend on mobile banking applications, internet banking and other digital financial services.

In August 2024, Guaranty Trust Bank, now operating under GTCO, reported attempts to compromise its website domain. The bank said at the time that customers’ data had not been affected and that its banking operations remained secure.

The Central Bank of Nigeria (CBN) has also warned Nigerians about fraudulent emails, online messages and other communications falsely presented as official notices from financial institutions and regulatory agencies.

Such messages may contain suspicious links or requests for personal information intended to deceive recipients and gain unauthorised access to their accounts.

Zenith Bank said it remained committed to protecting customers’ information and thanked customers for their continued trust while investigations into the security incident continue.

As of the time of filing this report, the bank had not disclosed the number of customers affected, the source of the cyberattack or whether any financial information was compromised.

Zenith Bank confirms cyberattack, says customers’ contact information was accessed

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