Opinion
Why Tinubu must never be Nigeria’s president, by Festus Adedayo
So I was at the Alausa Governor’s Office in Lagos. Accessing the governor was like seeking needle in a haystack. His Press Secretary sent words up that an irritant interloper had come to ferret response to a newsmagazine’s damming expose on the governor. After hours of waiting, a commissioner (names withheld) sauntered in and met me where I sat immovably like Mount Kilimanjaro.
“You can’t write that story,” he began in a steely voice sauced with veiled threats. “Go back to Ibadan. We will talk to your boss.”
That was how the story never saw the light of the day.
The Nigerian Tribune, of which I was its Features Editor during this period, had sent me in pursuit of the facts or fiction surrounding the news magazine report. The principal of that ancient school, Government College Ibadan, at the time had suddenly gone AWOL, incommunicado and inaccessible as the proverbial excrement of the masquerade. Grapevines alleged that Alhaji Lam Adesina, then Governor of Oyo State, had ordered that all data of the school’s attendees between the period of Governor Bola Tinubu’s claim of attendance of GCI be brought to him in the Government House, where they were brought under governmental lock and key. The media that was seeking corroboration or the antonym of the claims, went after the GCI Principal. He had disappeared into thin air. Perhaps, a one-on-one interview with the governor would do?
In 1999, one Dr. Waliu Balogun wrote a petition against Tinubu levelling a number of damning allegations that bordered on fraudulent claims of educational attainments. Among other things, he accused Tinubu of lying in an affidavit attached to his Independent National Electoral Commission form that he lost his degree certificates while he was on exile between 1994 and 1998. The newsmagazine later published those details in a gripping expose which left sour tastes in the mouth.
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One after the other, all Tinubu’s claims, sworn to under oath in the Form CF001 he filled with INEC, were shredded to smithereens by the magazine’s story. St. Paul’s School, Aroloya, Lagos, which he claimed to have attended, the magazine said its investigative reporting found never existed, just as his name was conspicuously missing from the records of the Government College, Ibadan, which he claimed to have attended between 1965 and 1968. Indeed, GCI’s alumni association, the Old Boys of the school, debunked the claim. So also was Tinubu’s claim that he attended Richard Daley College, Chicago, between 1969 and 1971. Punctured also were the governor’s claims of having attended the University of Chicago in the US between 1972 and 1976, as well as obtaining a B.Sc degree in Economics from the university. A request to those institutions for affirmation of Tinubu’s studentship by the magazine was a resounding No. Till date, in spite of his having vanquished the legal principalities spearheaded by Chief Gani Fawehinmi (SAN), with the Supreme Court voiding Fawehinmi on technical grounds, none of Tinubu’s classmates, schoolmates or even teachers has come out in public to counter the facts of the legal behemoth erected against him.
Four years later, in 2003, it was time for Tinubu to fill the Form CF001 again, in pursuit of his second term bid. His enemies who were waiting for him to make those claims again were dazed when they saw what the governor filled. In all the columns, the gentleman simply filled NOT APPLICABLE; Primary School, Not Applicable, Secondary School, Not Applicable and University, Not Applicable. Could that have meant that the man never attended any school?
Tinubu was not alone. Rife as expectations were from the new-found Nigerian republic in 1999, like alligators, renowned for incredible nasal power of smelling a drop of blood even in ten gallons of water, Nigerians smelled crises in the cache of scandals that involved newly elected office holders of the republic. Less than three months after commencement of the Fourth Republic, Nigeria began to manifest noticeable cracks. It took political scientists and students of Marxian dialectics to allay our fears and tell us that those cracks were curative, self-correctional and akin to the Marxist theory of thesis and antithesis which, when they jam, produce a synthesis.
In quick successions of messy, damming scandals, Speaker of the House of Representatives, Salisu Buhari, Senate President Evan(s) Enwerem and Bola Tinubu got entangled in seismic, roiling scandals of identity misappropriation, subversion of their oaths of office and perversion of truth. While the latter two were swept away by the typhoon of the crises, Tinubu not only survived the wire mesh, to spite the allegations, he is today one of top three most consequential, powerful Nigerians alive and a presidential office aspirant to boot.
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Salisu Buhari, the affable and young Speaker of the lower parliament had just been unraveled by the media as an age inflator and certificate forger. Hitherto, a Kano-based businessman, Buhari shuttled into politics but two weeks into being in office, the rested news magazine, TheNews, in its February 16, 1999 edition, published details of his age and certificate forgery. The magazine wrote that he was actually born in 1970 and not 1963 as he claimed.
Again, TheNews put a lie to Buhari’s claim of having graduated from the University of Toronto, stating that he not only never attended the school, the mandatory youth service he claimed to have underwent at the Standard Construction in Kano was a ruse. On July 23, 1999, like a rain-soaked squirrel, Buhari was contrite, disgraced and admitted all the allegations. “I apologize to you. I apologize to the nation. I apologize to my family and friends for all the distress I have caused them. I was misled in error by a zeal to serve the nation, I hope the nation will forgive me and give me the opportunity to serve again,” he murmured as he resigned from the House. He was subsequently convicted of certificate forgery, sentenced to two years in prison but later got pardoned by President Olusegun Obasanjo.
Senator President, Evan Enwerem, was to kiss the canvass a little while after. In the race for the senate presidency, he had sidestepped his closest sprinter rival for the office, Chuba Okadigbo by 66 to 43 votes. Shortly after his ascension in 1999, Enwerem was shoved into the sieve, scrutinized on allegation of identity opacity. He was held up on the fire-spitting wire gauze for falsification of his name. A ball-fire of controversy erupted on whether Enwerem’s real name was Evan or Evans. In the melee, on November 18, 1999, his ouster, spearheaded by Okadigbo and his allies, became a fait accompli.
Between his consequential emergence on the political turf of Nigeria in 1999 and now, only an armchair, analytical yokel will underrate or belittle Bola Ahmed Tinubu’s awesome and colonizing genius in Nigerian politics. He became so consequential that some translucent analyses compare him to the sage, Obafemi Awolowo. It will appear that immediately he got away from the drowning tidal waves of that identity theft legal tango and the lacerating fisticuffs of his numerous political adversaries, Tinubu tightened his muscles on the political levers of Lagos, a state which had always been the microcosm of Nigeria since it became the federal capital of independent Nigeria in 1960. He saw how the almighty power of the media, like a mammoth whale, almost succeeded in capsizing his ship of state and political career.
Rising from the ashes of the crises, Tinubu encircled his claw-like fists on the media, meandering himself into its total corpus and essentializing himself in its operations. While English crime thriller writer, René Lodge Brabazon Raymond, popularly known as James Hadley Chase, says that fear opens the wallets of the rich, Tinubu’s street chemistry, which he deploys, says that licit and illicit favours, prebends and perks imprison consciences and arrest captives faster than glue gum traps mice. Unconscionably, Tinubu waves these aces with the magisterial clinicality of a professional executioner, succeeding in the process in harvesting a huge political, media, government, judicial, corporate, etcetera clienteles inside his massive pouch.
The truth is that, since 1960, seldom has Nigeria had a political aficionado who deployed the genius of the streets in the service of politics as Bola Tinubu. Scarcely can anybody have the mis/fortune of encountering him without becoming a captive of his cash influence. Someone once said that even the god of Mammon would be envious of Tinubu’s sagacity in deploying its monetary weapon.
Within the span of his Lagos governorship of eight years, from someone who those who knew him said was passably well-to-do, Tinubu grew a monstrous wealth, such that a 2015 back page opinion piece in the Sun newspaper claimed he owned almost half of Lagos and urged Buhari to clone the Vladimir Putin method with which the Russian president neutralized drug czars who funded his presidential emergence. Within this period, Tinubu also acquired a humongous political influence in Lagos and outside of it that could rank that of Pharaohs and emperors of old. In 2007, an ex-governor, who witnessed the miasma of power flakes encircling him as he arrived the Lagos airport, jealously told me that it was godlike.
Superficial analyses of Tinubu claim that his vice-hold grips on Lagos can be found in his ability to recreate and “build” persons in state and national offices, as well as sustaining a linear pattern of succession. This, such analysts claim, reflects his sagacity. Those who know the modus operandi of this power retention system machine however put a lie to it. To them, deep underneath it is an opaque, yet fastidiously maintained and pervasively sustained mega corruption and perpetuation of self hegemony by a carefully mastered mind coercion that is promoted by a cultic abidance to an oath of allegiance.
Those who see Tinubu’s strength in his fluid recruitment of aides should also be able to answer why he suffers huge casualty of his investment in such persons? Could it be that he uses them as indentured viceroy? Or that the rebellion we see from them is an attempt to set themselves free of his hold? From Babatunde Fashola, Muiz Banire, Akinwumi Ambode to his erstwhile lickspittle, Rauf Aregbesola and many others, there must be a single thread that unifies Tinubu’s foot soldiers’ rebellion against him. Unfortunately for Tinubu, this same set of soldiers, knowing the secrets of the sustenance of their power machine, are today against his emergence as Nigeria’s president and will willingly supply the fire that will incinerate his ambition. In Yorubaland today, apart from Lagos and Osun States, which APC governor can Tinubu claim to be under him?
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If nothing else, the controversy provoked by Chief Bisi Akande’s My Participations unraveled the mythic notion that Tinubu promotes his aides to the top for the love of country. Back and forth arguments, especially on Vice President Yemi Osinbajo’s nomination in 2015, revealed that not only is the Lagos landlord obsessed with self alone, ascension of others in his loop is secondary and is subordinated to personal interest. The world saw that Tinubu grudgingly acceded to Osinbajo’s candidacy only when his personal interest hit the rocks.
Last week however, Bola Tinubu paid a visit to President Buhari, a few hours after the latter granted an incoherent interview where he claimed that if he named his successor, the fellow could be assassinated. A content analysis of the president’s statement must have revealed to Tinubu that he could never have been the one Buhari was referring to. Tinubu must know that Buhari knows that a plan to murder Death would be easier done than assassinating Nigeria’s Mafia don, the Capo dei capi himself.
The most mis-recommending criterion against a Tinubu presidency is that, in mental depth, the Lagos Landlord is just a whiff higher than Muhammadu Buhari. Remove the Cockney accent he feebly mimics, you will find out that most times, his extempore speeches lack coherence, logic and verve.
Counter arguments have been proffered against the school of thought that says that Tinubu’s ultra-stupendous wealth should not recommend him against vying for the Nigerian presidency. You will recollect that the military apparatchik argued along this line against an MKO Abiola presidency. Abiola, they said, was as wealthy as to grant Nigeria loans. Weak as the argument was, it is strong in Tinubu’s disfavor for its moral and deleterious implications. While the world knew that Abiola’s wealth was procured from international dealings, especially in ITT, Tinubu is said to own a pie in virtually every sector of Nigeria’s economy, ranging from oil, steel, finance (tax), airline, real estate, media, you name it. These are funded in names of shells and proxies. In all these, as the Americans say, we can see the bucks but not the shop. What morality will Nigeria be preaching by having a president of such opaque composition and disposition?
Either real or imagined, it is said that the only thing that is real about Tinubu is his person and that every other ascription on him is a borrowed robe. He has not come in the open to effectively disclaim the allegation that his name is not his name; that the parents he claimed were not his’; that the certificates he claimed to be his are not and that the schools he claimed to have attended didn’t know him. I don’t know a baggage huger than this for a country like Nigeria that is struggling to sell herself to the world to now have its president burdened by this pernicious pedigree.
With the calamity that the Buhari presidency has posed to Nigeria, it will be more calamitous to have a Tinubu as his successor. Governing Nigeria is not all about identifying surrogates who will man critical political offices for future political gains. Nigeria needs a cerebral, healthy, comparatively morally overboard president, a man, borrowing from Oscar Wilde’s description of his gay partner friend, Sir Alfred Douglas in De Profundis, who is not a man for whom the gutter and all that is in it fascinates.
One would have expected Tinubu to heed the counsel of Apala music icon, Ayinla Omowura. Omowura must have had in mind leaders who are heavy-laden, burdened by baggage of their past, when he counseled that, as all shrubs and leaves in the forest should not be the predilection of a herbalist seeking curative herbs; not all palm trees in the forest should excite the palm-wine tapper either. In Yoruba, he expressed this as, “gbogbo ewe ko l’ojawe nja; gbogbo ope ko l’onigba ngun.” Sagacious leaders who carry stupendous moral baggage of the Tinubu hue should know the forests they should venture into.
The forests of presidential contest that the Lagos Landlord is about to venture into is what same Omowura, in his vinyl, referred to as “igbo odaju” – the forest of the heartless, the carapace-hard heart hunters. Anyone who does not have the benefit of a real mother – a real mother’s prayers are like magic, steeped in mystical and metaphysical powers. Anyone, said Omowura, who does not have a real mother who can provide witchcraft protection for them, should not venture into the igbo odaju. Never! Abraham Lincoln, father of American nation, also alluded to this when he said, “I remember my mother’s prayers and they have always followed me. They have clung to me all my life.”
Some Yoruba lament what they call the predilection of Yoruba in pulling themselves down. This piece would be their perfect example. It is thinking like this that has condemned Nigeria to stagnation. The truth is, Yoruba are very proud of their pedigree and wear it like a lapel on their sleeves. So how can same Yoruba who have preached moral uprightness to the rest of the world for centuries, now queue behind a man who cannot point his right hand at his father’s homestead? Let the rest of Nigeria be rotten egg. Yoruba will still underscore societal purity. It should gladden us that Yoruba are the ones revealing the maggots in their home so that when they expose others’ maggots, they will occupy a higher moral ground. It is better for Yoruba not to lift a presidential leg forward than lift one that is riddled with a festering and putrid sore. In any case, what Nigeria needs is a president that is a leader who is not crippled by ill health and is adequately schooled in the nuances of 21st century solutions to our self-inflicted, existential challenges.
Since independence in 1960, six ‘major’ Yoruba sons have attempted a shot at Nigeria’s civilian presidency (excluding fringe aspirants of the Babangida political guinea-pig era). They are Chief Obafemi Awolowo, Alhaji Lateef Jakande, Chiefs Abiola, Bola Ige, Olu Falae and Olusegun Obasanjo. If Tinubu carries through his recent declaration, he will be joining this pantheon. Of this lot, Tinubu would be the only one whose pedigree is shrouded in a miasma of dubiety.
Yoruba will totally support Tinubu in his presidency dream if he agrees to fill in the INEC forms all those claims he made of his roots in 1999. He must fill in the 2023 Form CF001 St. Paul’s School, Aroloya, Lagos, as his primary school; Government College, Ibadan; Richard Daley College, Chicago and the University of Chicago as his alma maters, without Senator Tokunbo Afikuyomi swearing on oath that he filled them for him by proxy.
Eagle
Opinion
How opposition Tinubu would treat President Tinubu, By Farooq Kperogi
How opposition Tinubu would treat President Tinubu, By Farooq Kperogi
How opposition Tinubu would treat President Tinubu, By Farooq Kperogi
Opinion
Adelabu’s Power Lines as Laundry Lines
Adelabu’s Power Lines as Laundry Lines
Azu Ishiekwene
In many parts of the country, the rains poured down earlier in the week, bringing much physical and psychological relief from the searing heat.
The absence of electricity from public supply channels made it worse. Average daytime temperatures throughout March ranged from 33 degrees to 38 degrees centigrade in Lagos and Abuja, respectively.
Nigeria’s public electricity grid must rank among the most intractable problems any developing country could face. There is hardly anything more constant than the announcement of grid collapse, which leaves businesses and homes seeking alternatives and incurring unplanned expenses while paying for electricity not supplied.
What Candidate Tinubu promised
During his 2023 campaign, President Bola Ahmed Tinubu said that if he didn’t fix the problem, he shouldn’t be voted in for a second term. He must be regretting that statement now. Since the beginning of his administration in May 2023, there have been multiple grid collapses, with the highest number recorded in 2024 at 12. Even when incidents were fewer, sporadic outages have continued. The failure, on face value, is attributed to a mix of technical, structural and administrative weaknesses in the system. But there is more to it in the sense in which it is said: “The more you see, the less you understand.”
So unreliable is the public electricity supply that the Presidential villa appropriated N10 billion in 2025, and an additional N7 billion in 2026 for the installation of a solar mini grid that will effectively disconnect Nigeria’s seat of power from the national grid, bedevilled by ageing transmission lines which collapse repeatedly from sabotage, poor maintenance, and frequency imbalances.
The joke is on us
Nigerians, ever ready to make a jest of their tragic maladies and long suffering, are beaten when it comes to power outages. They are shocked beyond humour. If the high-tension cables were not too high overhead, people in communities through which they run would not hesitate to hang their laundry on them – knowing from experience that the lines are just part of the landscape and are very likely to be without electricity.
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I have seen a video of a masquerade performing on a streetlight pole. Of course, the crowd applauded its invincibility; yet, both the crowd and the masquerade knew better. The lines had not been electrified for months and were unlikely to be for the spell of the circus.
Hope was rekindled at the beginning of the Tinubu administration when news filtered through that the currently embattled former governor of Kaduna State, Nasir El-Rufai, had not only produced a blueprint, but was going to be given the assignment of sorting out Nigeria’s notorious electricity sector. I learnt reliably that, as part of his plan, El-Rufai was discussing a $10 billion investment agreement with the Saudis before he ran into rough weather.
The coming of Adebayo
That was how Adebayo Adelabu took the job – a job at which he has performed so disastrously, saying he failed would be an honour. But it’s not his fault – it’s the fault of the President who appointed him and the Senate that cleared him for a job that he was clearly incompetent to perform, either based on his record or based on any hope of redemption. He is brilliant, but the power sector is littered with the remains of brilliant people, among whom he is now a fossil.
His better years were when he worked as an auditor at PWC. He was also the Executive Director/CFO at First Bank, and later a deputy governor at the Central Bank. He may not have been directly responsible for the misfortunes of these institutions at the time, but he doesn’t exactly smell of roses.
In the normal course of things, his banking career should have been a yellow flag. Still, Nigeria being Nigeria, the quota system and political connections ensured that he defied gravity.
Then, in 2023, Tinubu offered him the position of Minister of Power, after his failed attempt to become governor of Oyo State on the platform of the Accord Party. That only worsened our misery. Adelabu will be best remembered for splitting electricity consumers into parallel payment bands that do not necessarily reflect improved services.
The thing is not that Adelabu failed at his job. It’s the lack of evidence that he tried. Mr Dan Kunle, an energy expert familiar with the history of that sector, told me that, “No one is saying a power minister should provide the resources to fix the sector from thin air. It’s for him to provide a solid framework that would create the right environment and attract sovereign intervention.”
Adelabu, like many of his predecessors, is running the power ministry in 2026 with the 1950 operational manual of the Electricity Corporation of Nigeria (ECN). Yet, even then, when the country had a population of about 50 million, the British knew that electricity was an economic good. To provide meaningful and sustainable service, they had to prioritise not just the key administrative centres but also areas that could pay. That was why, for example, coal was shipped from Enugu to the Ijora Power Station in Lagos.
No roadmap
Adelabu has no roadmap, or if he has one for a population four times what it was under ECN, it’s a roadmap to nowhere. The same old problems persist: gas shortages, moribund plants, infrastructure deficits, massive debts, and frequent grid collapses, limiting supply to about 4,000 MW despite a capacity of 13,000 MW.
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While Adelabu may wring his hands alongside Nigerians when the lights trip off, the sector has been drowning under the yoke of N6 trillion in debt as of late 2025, fuelled by non-cost-reflective tariffs and unpaid bills to both generating and distribution companies. Some of the problems predate Adelabu, but his incompetence has worsened them.
Yet, he still has ambition. Not to redeem himself after his disastrous three years as minister, but to become the governor of Oyo State. Obviously, he believes the reward for poor performance is a higher office. He is so shameless, it means nothing to him that he holds the Olympic record for national grid collapse. It means nothing to him that Nigerian businesses are powered by Indian generators and their homes by Chinese solar panels.
Examples from Africa
Egypt, with a population of 110 million, has 100 percent universal electricity access, supported by a heavy reliance on gas (81 percent) and growing low-carbon sources like hydropower. This ensures a stable supply amid population pressures.
South Africa serves 85-90 percent of its 62 million residents but faces severe shortages. Frequent load shedding persists due to Eskom’s debt, ageing infrastructure, and maintenance issues, despite high per-capita generation.
Ghana reaches 88-89 percent coverage for 34 million people, with hydro and thermal power dominating. Urban areas enjoy near-99 percent access, while rural areas still have gaps and occasional outages.
Kenya hits 76 percent for 56 million, excelling in urban (97 percent) and geothermal power. Rural expansion lags, though targets aim for full access by 2030.
Compared to the countries above, only 57 percent of Nigerians are grid-connected, with outages occurring 85 percent of the time, and poor metering and corruption that sustain estimated billing and inefficiencies.
After watching Adelabu perform so poorly over the last two years on the national stage, I was hoping he would go away quietly, under the shadow of the darkness he has fostered. But since he insists that he won’t leave quietly – or appears determined to stay on – I’m considering a self-appointed mission to drag him to Oyo State to see how he will turn their night into day.
Adelabu’s Power Lines as Laundry Lines
Ishiekwene is the Editor-In-Chief of LEADERSHIP and author of the book, Writing for Media and Monetising It.
Opinion
Super Bowl: Can Africa Spring Up anew?
Super Bowl: Can Africa Spring Up anew?
With a landmass of approximately 9.83 million km² and a population of 334–336 million as of 2025—making it the third-largest country in the world—the United States is massive. It is four times the size of Algeria, Africa’s largest country, and dwarfs Nigeria, the continent’s most populous nation.
The United States is a titan among nations. Who knows—perhaps neologists will coin a new term if the U.S. eventually purchases or forcefully takes Greenland from Denmark, further surging its landmass and population. When this massive scale fuses with unparalleled infrastructure, world-class venues, and a vast market, the USA becomes an ideal host for international sporting events with strong returns on investment.
Between 1904 and 2025, the USA hosted one FIFA World Cup (with another to be co-hosted in 2026 with Mexico and Canada), four Summer Olympics, four Winter Olympics, and one FIBA Basketball World Cup. Unlike soccer, which is still finding its footing in the United States—even with Major League Soccer (MLS) having existed for 30 years—American football is the undisputed number-one sport. The Super Bowl—born from Lamar Hunt’s “light-bulb moment”—is the crown jewel. The Super Bowl has become what sociologists call a secular ritual, binding the social fabric of Americans together.
Beyond the Vince Lombardi Trophy, the Super Bowl has evolved into a global marketing masterpiece. From the famous 1984 Apple commercial introducing the Macintosh, which is studied in MBA classes worldwide, to the 1979 Mean Joe Greene Coca-Cola commercial that showed genteel human warmth winning over fearsomeness, the intentionality of brands going head-to-head with rivals has been a recurring feature of every Super Bowl.
While the USA is always attractive for hosting events, the Super Bowl’s success pivots on intellection that results in ingenious marketing. For the recent Super Bowl LX on February 8, 2026, two brands mirrored David Ben-Gurion’s principle of “taking the fight to the enemy.” Pepsi and Anthropic’s Claude entered with an offensive strategy: Claude’s AI ad—“Ads are coming to AI. But not to Claude.”—was a calculated strike in the competitive AI market, while Pepsi’s polar bear blind test revived the sulphurous rivalry with Coca-Cola. Many companies use their ad slots to build brand identity and equity or announce arrival in the business world.
Where does Africa stand in this Super Bowl business and sports calculus? While developed nations are making groundbreaking launches with chutzpah and creativity from creative shops—all resulting in a participatory economy—Africa’s involvement is largely an on-the-field display of Négritude spirit and ravenous passion.
For Africa, the Super Bowl has become a “badge of honor” through representation. Mohammed Elewonibi, a Nigerian raised in Canada, was the first player of African origin to win a Super Bowl (XXVI, 1992, with the Washington Redskins). Since then, nearly 41 players of Nigerian origin or heritage have won—the most of any African country—including six who tasted victory with the recent Seattle Seahawks: Uchenna Nwosu, Nick Emmanwori, Boye Mafe, Jaxon Smith-Njigba (of Nigerian and Sierra Leonean roots), Jalen Milroe, and Olu Oluwatimi.
Yet, as impressive as African athletes are in making the continent proud, we have blatantly failed to translate that audience engagement into commercial windfalls like the Super Bowl on home soil. It is appalling that most of Africa’s sporting events—the Durban July Handicap, Senegalese wrestling (Laamb), or the Safari Rally—have not fully harnessed the intersection of sports and marketing. Even the Africa Cup of Nations (AFCON), despite its 3.45 billion cumulative viewers (far surpassing the Super Bowl’s ~125–127 million), lacks comparable marketing prestige. Why are there no global product launches during our matches? Why aren’t AI giants capitalizing on Africa’s tech startup boom?
Africa is being fed celery when it deserves the whole salad. This asymmetry stems from structural economic factors, but the genie is out of the bottle—we must be forward-looking. To turn African sporting events into “goldmines,” we must reinvent the industry, much as Cirque du Soleil did for the circus. Facing declining audiences, rising costs, and fierce competition, it lost its grip on the circus business. Cirque, however, escaped the dying circus business by reinventing it.
By viewing competition through a new lens, Africa can transform massive viewership into unparalleled economic advantage and value. Just as Cirque du Soleil created uncontested market space, African sports must adopt what W. Chan Kim and Renée Mauborgne called a “Blue Ocean Strategy”—creating uncontested market space and making competition irrelevant. Much as we can not compete toe to toe with advanced economies , we should not follow them like zombies.
In their book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, the authors highlight how companies in “red oceans” fight for shrinking profits in crowded, defined markets. African sports events currently sit in those crowded red oceans. To elevate them, we need disruptive leaders willing to venture into untapped markets, create new demand, and unlock unlimited growth opportunities.
Joseph Pine and James Gilmore, in their book The Experience Economy, wrote about the need to transform commodities into experiences. As Africans, we have been able to move our sporting events from the commodity stage to the third stage—service delivery—but the experience stage is the North Star we should aspire to reach.
Our cultures, as varied as they are, define us. Despite dilution by Western civilization, our culture stands uneroded, like the mountains that litter our landscape and serve as a canopy to preserve our common heritage. This means our forefathers took culture into the realm of experience—something we are still grappling with in our sporting spectacles today. For us to make headway, our cultures—already bubbling with experience—must mix seamlessly with our sporting spectacles.
Now is the time to merge cultural events like the Eyo Festival, Argungu Festival, Gnaoua World Music Festival, Osun Osogbo Festival, Meskel Festival, and others with our sporting spectacles—that is the Blue Ocean Strategy. This can only be achieved through close collaboration between leaders in sports administration and marketing professionals selling experiences, and the time is now. As this is done, a line from David Diop’s poem Africa—“That is your Africa springing up anew”—would fill our lips.
The experience stage is the nirvana!
Toluwalope Shodunke
Can be reached via tolushodunke@yahoo.com
Super Bowl: Can Africa Spring Up anew?
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