Advertisers to Lai Mohammed: We put ads where most Nigerians see them – Newstrends
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Advertisers to Lai Mohammed: We put ads where most Nigerians see them

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Advertisers have replied the Minister of Information, Lai Mohammed, over his comment on fines for brands running advertorials on foreign channels.
The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” they stated.
In a Good Morning Nigeria Show on the Nigeria Television Authority, NTA, Lai Mohammed was quoted as saying that Nigerian brands that run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.
He also said that brands that produce their advertising materials abroad will pay a fine of N100,000 each time such adverts run, adding that advertising materials promoting Nigerian brands must be directed and authored by Nigerians inside the country.
However, reacting in a release signed by Mr Steve Babaeko, President Advertising Association of Nigeria (AAAN), Mrs Bunmi Adeniba, President, Advertisers Association of Nigeria (ADVAN), Mr Femi Adelusi, President, Media Independents Association of Nigeria (MIPAN), Mr Emmanuel Ajufo, President, Outdoor Advertising Association of Nigeria (OAAN), Hajia Sa’am Ibrahim, Chairman, Broadcasting Association of Nigeria (BON), Mr Tade Adekunle, President, Experiential Marketers Association of Nigeria (EXMAN) noted that the minister needed to understand that advertisers put their advertising investment where the eyeballs of Nigerians are.
“The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” HASG stated.
According to the group, the world is a global village and that is why international media are widely watched by Nigerians locally and internationally.
“Nigeria-based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them,” it said.
The advertising body agreed that local patronage should be encouraged, but noted that it should happen organically and not forcefully.
“There are many leading advertisers and multinational companies who rationally seek to explore economies of scale in the production of materials, negotiation costs and broadcast of their contents which run across many countries.
“Even with this said, empirical information and trended data show clearly that investment in local broadcast stations still outweighs that of foreign channels.”
The body said support from the government would help improve patronage.
“With the right support for the marketing communication industry, content development, local media investment, and media infrastructure development will grow and improve organically.
“The HASG as a body made up of advertisers, advertising agencies, media agencies, marketing activation agencies, out-of-home media agencies, and broadcasting company groups, would like the Minister to engage the industry players and practitioners more and explore collaboration on issues like this before making these pronouncements that can significantly impac the industry.
“Finally, we strongly appeal to the Ministry as well as the National Assembly to engage and involve the professional practitioners of the various sectors of the marketing communications industry in the conversations on policies at the point of ideation, formulation, and development of these policies.
“This is the best pathway to progressive and implementable legislation of policies and initiatives that will improve the well-being of the industry and Nigerians. The ministry and the communication industry in Nigeria can benefit more from working together and in addressing the key issues concerning the development of marketing, advertising and sponsorships in Nigeria when the capability and expertise of the professional players are leveraged on.”

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Hardship: Lagos gov slashes transport fares by 25%, asks civil servants to work three days weekly

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Hardship: Lagos gov slashes transport fares by 25%, asks civil servants to work three days weekly

 

Lagos civil servants are henceforth to show up in their places of work three times a week as a way to ease the currently hardship they face due to high cost of living.

Lagos State Governor, Babajide Sanwo-Olu, who disclosed this on Thursday also announced a slash in public transport fares by 25 percent beginning from next week.

Many young people have trooped to the streets in Lagos, Oyo, Lagos, Kano and Osun states to protest the growing hardship in the country.

The labour group has also fixed two days next week for nationwide protests over the issue.

Sanwo-Olu, who spoke at a media chat on Thursday, expressed empathy with the citizens, stressing that “as leaders, we must be able to solve socioeconomic problems.”

“We want to start with our public servants, immediately from next week, civil servants from the lower level to 14 will be working like three times a week and level 15-17 can work four times in a week,” he said.

The governor also said his administration had completed some rail projects including the Red Line for inauguration next week.

The rail system, he added, was aimed at creating robust transportation services in the metropolis.

Sanwo-Olu said the 25 per cent reduction on transport services would start this weekend for the State Public Transport system (BRT, Train, Ferry), while there were discussions with various unions to also reduce their own fares.

The governor said the government would also identify caterers and ‘Mama Put’ in each local government to feed over 1,000 people once per day.

He also spoke on the Lagos Rice Mill, saying there were challenges with Paddy all over the country but disclosed that his administration was in discussions with the Federal Government to get two vessels of Paddy from outside for the rice mill to produce for almost a year.

Sanwo-Olu also said four more food hubs were under construction and that seven other locations in other local governments had been identified for new food hubs to be developed.

Lagos civil servants are henceforth to show up in their places of work three times a week as a way to ease the currently hardship they face due to high cost of living.

Lagos State Governor, Babajide Sanwo-Olu, who disclosed this on Thursday also announced a slash in public transport fares by 25 percent beginning from next week.

The governor spoke at a media chat expressing empathy with the citizens, stressing that “as leaders, we must be able to solve socioeconomic problems.”

“We want to start with our public servants, immediately from next week, civil servants from the lower level to 14 will be working like three times a week and level 15-17 can work four times in a week,” he said.

The governor also said his administration had completed some rail projects including the Red Line for inauguration next week.

The rail system, he added, was aimed at creating robust transportation services in the metropolis.

Sanwo-Olu said the 25 per cent reduction on transport services would start this weekend for the State Public Transport system (BRT, Train, Ferry), while there were discussions with various unions to also reduce their own fares.

The governor said the government would also identify caterers and ‘Mama Put’ in each local government to feed over 1,000 people once per day.

He also spoke on the Lagos Rice Mill, saying there were challenges with Paddy all over the country but disclosed that his administration was in discussions with the Federal Government to get two vessels of Paddy from outside for the rice mill to produce for almost a year.

Sanwo-Olu also said four more food hubs were under construction and that seven other locations in other local governments had been identified for new food hubs to be developed.

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EFCC deceived me into admitting N109.4bn fraud – Ex-accountant-general

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EFCC deceived me into admitting N109.4bn fraud – Ex-accountant-general

An ex-Accountant-General of Federation (AGF), Ahmed Idris, has said he was decieved by the Economic and Financial Crimes Commission (EFCC) to admit his involvement in an alleged N109.4 billion fraud.
Idris is standing trial on a 14-count charge alongside Geoffrey Akindele, Mohammed Kudu Usman, and a firm — Gezawa Commodity Market and Exchange Limited, before a high court of the federal capital territory (FCT) in Maitama.

Idris was arrested on May 16, 2022, by the EFCC over alleged diversion of funds and money laundering.

Halilu Yusuf, the presiding judge, had ordered a trial-within-trial in the matter to enable the court to determine whether all the extra-judicial statements made by the former AGF to the EFCC should be admitted in evidence.

Chris Uche, counsel to Ahmed, alleged that the EFCC had assured the defendant that he would not be subjected to any trial if he gave details that would implicate a former minister of finance and some governors.

Idris urged the court to reject the said confessional statements which he said were obtained in violation of the provisions of sections 15(4) and 17(1) (2) of the ACJA 2015, as his lawyers were not present when he made them and the sessions were not recorded.

But the EFCC’s lead investigator, Hayatudeen Suleiman, denied the allegation.

Suleiman, who appeared as a witness on Thursday, said the statements by the first defendant were obtained voluntarily.

Under cross-examination by Rotimi Jacobs, prosecution counsel, the witness stated that “there was no such deception of promise made to the first defendant”.

“After he was cautioned, he was told that the matter would end up in court. The defendant came along with his legal representative in the person of Gbenga Adeyemi, who witnessed the statement from the beginning to the end and he also signed,” the witness told the court.

“We asked questions which he answered. The 1st defendant voluntarily made the statements and was also notified that it would be used in court for trial.

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Extrajudicial Killing: Court sentences 5 vigilante group members to death

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Extrajudicial Killing: Court sentences 5 vigilante group members to death

For alleged extrajudicial killings of a minor, five vigilance members will be hanged to death in Kano.

The High Court in Kano presided by Justice Dije Abdu Aboki sentenced them to death by hanging for the death of a 17-year-old boy, Ahmed Musa.

The five were attached to Sani Abacha Youth Centre, it was learnt.

They were identified as: Emmanuel Korau, Elisha Ayuba, Irimiya Timothy, Auwalu Jafar and Mustapha Haladu. They all denied committing the offence.

The prosecution lead counsel, Barrister Lamido Abba Soron Dinki, said the convicts committed the offence on 22nd Jan. 2022 at Sabon Titi, Panshekara, Kumbotso local government area.

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Dinki explained that on the same date at about 10am the Convicts conspired and attacked the deceased while he was crossing Sabon Titi, Panshekara Road.

The prosecution counsel told the court that the defendants came out from a tricycle and started beating the deceased with a long club.

The prosecutor said the offence contravened the provision of section 97 and 221(b) of the Penal Code

“In the process, the first defendant used a long sharp knife and stabbed the deceased on his neck and dragged him on the ground, put him in the tricycle and took him away.

“As a result the deceased sustained grievous injuries and swollen face.

“The victim was later taken to Kuntau Police Division Kano and was rushed to Murtala Muhammad Specialist Hospital Kano, where he died,” he said.

The judge agreed with the prosecutor, saying: “I hereby sentence the five defendants to death by hanging.”

Extrajudicial Killing: Court sentences 5 vigilante group members to death

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