Advertisers to Lai Mohammed: We put ads where most Nigerians see them – Newstrends
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Advertisers to Lai Mohammed: We put ads where most Nigerians see them

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Advertisers have replied the Minister of Information, Lai Mohammed, over his comment on fines for brands running advertorials on foreign channels.
The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” they stated.
In a Good Morning Nigeria Show on the Nigeria Television Authority, NTA, Lai Mohammed was quoted as saying that Nigerian brands that run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.
He also said that brands that produce their advertising materials abroad will pay a fine of N100,000 each time such adverts run, adding that advertising materials promoting Nigerian brands must be directed and authored by Nigerians inside the country.
However, reacting in a release signed by Mr Steve Babaeko, President Advertising Association of Nigeria (AAAN), Mrs Bunmi Adeniba, President, Advertisers Association of Nigeria (ADVAN), Mr Femi Adelusi, President, Media Independents Association of Nigeria (MIPAN), Mr Emmanuel Ajufo, President, Outdoor Advertising Association of Nigeria (OAAN), Hajia Sa’am Ibrahim, Chairman, Broadcasting Association of Nigeria (BON), Mr Tade Adekunle, President, Experiential Marketers Association of Nigeria (EXMAN) noted that the minister needed to understand that advertisers put their advertising investment where the eyeballs of Nigerians are.
“The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” HASG stated.
According to the group, the world is a global village and that is why international media are widely watched by Nigerians locally and internationally.
“Nigeria-based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them,” it said.
The advertising body agreed that local patronage should be encouraged, but noted that it should happen organically and not forcefully.
“There are many leading advertisers and multinational companies who rationally seek to explore economies of scale in the production of materials, negotiation costs and broadcast of their contents which run across many countries.
“Even with this said, empirical information and trended data show clearly that investment in local broadcast stations still outweighs that of foreign channels.”
The body said support from the government would help improve patronage.
“With the right support for the marketing communication industry, content development, local media investment, and media infrastructure development will grow and improve organically.
“The HASG as a body made up of advertisers, advertising agencies, media agencies, marketing activation agencies, out-of-home media agencies, and broadcasting company groups, would like the Minister to engage the industry players and practitioners more and explore collaboration on issues like this before making these pronouncements that can significantly impac the industry.
“Finally, we strongly appeal to the Ministry as well as the National Assembly to engage and involve the professional practitioners of the various sectors of the marketing communications industry in the conversations on policies at the point of ideation, formulation, and development of these policies.
“This is the best pathway to progressive and implementable legislation of policies and initiatives that will improve the well-being of the industry and Nigerians. The ministry and the communication industry in Nigeria can benefit more from working together and in addressing the key issues concerning the development of marketing, advertising and sponsorships in Nigeria when the capability and expertise of the professional players are leveraged on.”

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Ex-Senate President Pius Ayim dumps PDP for APC 

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Ex-Senate President Pius Ayim dumps PDP for APC 

 

Former Senate President, Anyim Pius Anyim, on Saturday formally joined the ruling All Progressive Congress(APC), dumping the Peoples Democratic Party (PDP).

He announced this at the Pa Oruta Ngele Township Abakaliki during the Grand Finale of the APC local government election Campaign.

Ayim led a host of other notable personalities across other political parties including former state and National Assembly members, former governorship candidate of Labour Party, Edwin Nkwegu, Senator Obinna Ọgba, former national and state assembly candidates, with hundreds of their supporters to join the party.

The new members were received by APC National Chairman, Dr Abdullahi Ganduje, Chairman of Progressive Governors Forum, Governor Hope Uzodinma of Imo State, Governor Francis Nwifuru of Ebonyi State and Minister of Works, David Umahi, state chairman of the party, Stanley Meghan, and other leaders of the party.

Speaking at the event, the Minister of Works, David Umahi, praised Anyim for all the support he gave to the APC during the 2023 elections.

He also thanked President Bola Tinubu for all the support given to him when he faced legal battles after joining the party.

He said, “President Tinubu called me to come and see him and when I came he carried me in his car personally to meet a Senior Advocate of Nigeria who handled our case.”

Minister Umahi noted that he faced serious attacks and conditions for deciding to join the APC but was grateful that today the party had become the beautiful bride of all in the state and southeast.

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SEC okays RT Briscoe’s N10bn fund raising plans

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SEC okays RT Briscoe’s N10bn fund raising plans

 

RT Briscoe Nigeria Plc has secured approval of the Securities and Exchange Commission to raise N10bn through a newly introduced savings and investments scheme.

Group Managing Director/Chief Executive Officer of RT Briscoe Nigeria, Mr Seyi Onajide, disclosed this in Lagos during an interactive session with journalists.

He also spoke on the company’s commencing the conversion of petrol/diesel vehicles to run on compressed natural gas.

Onajide in a statement said the savings and investment scheme would allow the rich, semi-rich, and the poor to participate in the N10bn fund raising.

The scheme is open to both existing RT Briscoe’s 43,000 share holders and non-share holders.

Onajide said the investment would go to a trustee, already set up by SEC, who would keep the invested sum with interest until the trustee calls a meeting of all subscribers to decide if their money should be converted to Briscoe shares or not.

“The savings and investment initiative gives opportunities to all interested parties to grow funds either to buy Briscoe shares or not. There will be additional benefits for those who end up choosing to buy Briscoe shares,” he said.

He said RT Briscoe remained committed to meeting its debt repayment obligations to banks coming with interest and charges, but promised that the debt would be resolved before converting the savings into shares.

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Rear Admiral Madueke wants court to stop ex-wife Diezani from using his name

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Diezani Alison-Madueke and Rear Admiral Madueke

Rear Admiral Madueke wants court to stop ex-wife Diezani from using his name

Rear Admiral Alison Amaechina Madueke has petitioned a Lagos High Court to issue an injunction preventing his ex-wife, Diezani Alison-Madueke, from using his first name (Alison) and surname (Madueke) following their divorce.

He has requested that the court order Diezani to revert to her maiden name, Diezani Kogbeni Agama, and to publicly announce this change in newspapers in both Nigeria and the United Kingdom.

The petition, filed under suit number LD/15144HD/2024, claims that Diezani’s continued use of his name poses significant legal and financial risks to him due to her ongoing criminal trials in Nigeria and the UK. Alison Madueke cited that they ceased cohabiting in May 2015 following her ministerial appointment.

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Diezani later filed for divorce in November 2021, which was finalized on April 13, 2022, by Hon. Justice A.A. Ozegya at the High Court of Nassarawa State, Mararaba Gurku Judicial Division.

The retired naval officer expressed that the ongoing association of Diezani with his name is causing embarrassment and damage to his reputation and public image.

Despite the legal dissolution of their marriage, Diezani continues to use his name without justification or consent, creating a false impression of an ongoing relationship.

Alison Madueke has also stated that he had instructed his solicitors, Messrs Foundation Chambers, to send a formal letter to Diezani on December 14, 2023, requesting her to cease using his name and revert to her maiden name.

The petition seeks to enforce this change formally and to ensure public notification of her name reversion.

Rear Admiral Madueke wants court to stop ex-wife Diezani from using his name

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