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Kia unveils reigning Miss Nigeria as brand ambassador

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L-R: Olawale Jimoh, Marketing Manager, Kia Nigeria; Shatu Garko, Miss Nigeria Queen; Debanja Paul, Assistant Vice President, Sales, Kia Nigeria; and Omolade Akinyode, Kia Marketing Executive, during the Kia Rio handover ceremony at Kia showroom in Lagos.

Kia Nigeria has unveiled Shatu Garko, Miss Nigeria Queen, as its brand ambassador.

The unveiling and handover ceremony done at the Kia showroom on Adeola Odeku, Lagos marks the beginning of Shatu’s brand ambassadorship with Kia Nigeria, according to the auto firm.

The brand ambassadorship comes on the heels of the presentation of an all-new Kia Rio to 18-year-old Shatu Garko, having won the 44th edition of the prestigious Miss Nigeria contest in December.  Kia says it entered into a partnership deal with Folio Media Group, the organizers of Miss Nigeria, with a shared objective to empower young women through the beauty pageant, adding that the partnership is aimed at supporting young women across the country.

“Keying into Kia’s new brand slogan of the ‘Movement that Inspires’ the partnership with Miss Nigeria is to provide a platform to inspire young girls to attain greatness and achieve their dreams,” it stated.

Founder of Folio Media Group, the organizers of the pageant, Fidelis Anosike, said the vision was to create national empowerment and a role model that would serve as a driver for the young ladies. “We want to use it to raise the voices of women. We believe that every Miss Nigeria will also take on these issues, raising the voices of women, especially as it relates to issues around the environment,” he stated.

Marketing Manager of Kia Nigeria Olawale Jimoh, commenting on the partnership at the unveiling ceremony, said, “As a socially responsible brand in Nigeria, we understand the various struggles of young ladies, particularly in Nigeria and so we strive to make sure our company support organizations that uplift and support women in the country.

“Miss Nigeria has been the epitome of promoting diversity and self-development, by providing a platform where young women can thrive and find their true confidence in themselves, in order to pursue their dreams and attain greatness.

“Our partnership with the pageant further demonstrates our commitment to the capacity development of people in Nigeria.

“Miss Nigeria is a beauty contest that is there for young Nigerian women with an aim to push them from one level to another in all aspects. We will continue to sponsor programmes that ensure girls’ empowerment because it’s one of the ways we give back to the society and that’s why we are here. This partnership is one of the paths to achieving our corporate social responsibility objectives and we’re proud to name Shatu Garko, the 44th Miss Nigeria Queen our brand ambassador,” Olawale said.

The newly signed Kia ambassador, Shatu Garko said, “It’s great to be part of the Kia family, a leading global brand with deep knowledge and expertise in creating technologically advanced cars and exceptional after-sale service.

“I am excited to be the brand ambassador of such a reliable brand as Kia, as a customer-centric brand with leading technology and impressive after-sale service in Nigeria.”

 

 

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Jetour Targets Abuja Market with X70 PHEV as Nationwide Expansion Gathers Pace

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Jetour Targets Abuja Market with X70 PHEV as Nationwide Expansion Gathers Pace

Jetour Nigeria is taking its hybrid SUV offensive to Abuja, with the X70 Plug-in Hybrid Electric Vehicle (PHEV) set to headline the three-day Jetour Experience from September 22 to 24 as the automaker accelerates its drive to expand its footprint and capture a larger share of Nigeria’s fast-evolving mobility market.

The Abuja showcase, coming on the heels of a strong Lagos edition that generated significant consumer interest, test drives and sales enquiries, is designed to bring Jetour’s latest technologies closer to customers in the Federal Capital Territory and neighbouring states.

The event at Maha Event Centre, Area 8, will give prospective buyers and auto enthusiasts the opportunity to test-drive the X70 PHEV and other Jetour models while interacting with product specialists and experiencing their technology, safety features, performance and comfort firsthand.

According to the company, expanding the showcase to the Federal Capital Territory was a direct response to rising demand from residents in Abuja and neighbouring states.

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To bolster buyer confidence, Jetour Nigeria—the country’s sole authorised distributor—backs the X70 PHEV with a five-year or 150,000-kilometre warranty.

The distributor operates through an accredited nationwide dealer network, including: Elizade Nigeria Limited,
New Era Auto Vehicle Services Limited, Kojo Motors, Germaine Auto Centre, Tab Autos Limited, R.T. Briscoe Motors, and Mandilas Autos.

The X70 PHEV pairs a 1.5-litre turbocharged engine with a 19.43kWh battery and a dedicated hybrid transmission. Designed to balance performance with fuel efficiency, the vehicle supports fast, slow, engine, and regenerative braking charging options—reducing reliance on external charging infrastructure.

Jetour’s rapid growth in the Nigerian market has earned both private and corporate patronage, driven by competitive pricing, high specification levels, and an expanding service footprint. The brand was named “Fastest Growing Auto Brand of the Year” at the 2024 Nigeria Auto Journalists Association (NAJA) Awards.

With the X70 PHEV leading the Abuja showcase, Jetour aims to deepen customer engagement and consolidate its position in the local automotive market.

 

Jetour Targets Abuja Market with X70 PHEV as Nationwide Expansion Gathers Pace

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X90 Plus Leads Jetour’s Abuja Drive for Bigger SUV Market Share

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X90 Plus Leads Jetour’s Abuja Drive for Bigger SUV Market Share

 

Jetour Nigeria is taking its premium SUV battle to Abuja, with the seven-seater X90 Plus set to headline the Jetour Experience Abuja from September 22 to 24, as the automaker moves to capture a larger share of Nigeria’s fast-growing high-end family SUV market.

The three-day motoring showcase will give prospective buyers, families and auto enthusiasts in the Federal Capital Territory and neighbouring states an opportunity to experience the X90 Plus and other models in the Jetour range through test drives and hands-on demonstrations.

The Abuja showcase follows the success of the brand’s earlier Jetour Experience in Lagos, where strong customer interest, inquiries and sales momentum reportedly encouraged the company to take the initiative to the Federal Capital Territory.

Jetour Nigeria said growing demand from customers in Abuja and neighbouring states was a major factor behind the decision to expand the experience to the northern market.

Positioned as a full-sized family SUV, the X90 Plus is designed for executives and families seeking a combination of space, technology, performance and comfort without the price tag associated with some luxury SUVs.

The model is offered with 1.6-litre and 2.0-litre turbocharged engines paired with a seven-speed dual-clutch transmission. The powertrain produces up to 254 horsepower and 390Nm of torque.

Inside the cabin, the X90 Plus features a 12.3-inch LCD touchscreen infotainment system, panoramic sunroof, Sony premium audio system and wireless charging.

Its safety and driver-assistance features include a 360-degree panoramic camera, Forward Collision Warning, Lane Departure Warning and electronic stability systems.

Jetour’s growing profile in Nigeria has also earned the brand recognition from the Nigeria Auto Journalists Association (NAJA), which named it Fastest Growing Auto Brand, while it was also recognised as Auto Brand of the Year at the Nigeria Transport Lecture.

To support its expanding customer base, Jetour Nigeria, the sole authorised distributor, operates through seven accredited dealer partners across the country: Elizade Nigeria Limited, Mandilas Autos, R.T. Briscoe Motors, Germaine Auto Centre, Kojo Motors, Tab Autos Limited and New Era Auto Vehicle Services Limited.

The Abuja Experience is expected to provide Jetour with another platform to engage potential customers and reinforce its position in Nigeria’s increasingly competitive SUV market.

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Jetour Takes Award-Winning Dashing, Other SUVs to Abuja

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Jetour Takes Award-Winning Dashing, Other SUVs to Abuja

Motorists in Abuja are set for a close encounter with Jetour’s award-winning Dashing and other models as Jetour Nigeria moves to deepen its foothold in the nation’s capital with the Jetour Experience Abuja, beginning September 22.

The three-day motoring event, which runs until September 24, is expected to draw prospective buyers and automobile enthusiasts to a hands-on experience featuring test drives, product demonstrations and direct engagement with Jetour’s seven authorised dealers and product specialists.

The participating dealer network comprises Elizade Nigeria Limited, Kojo Motors, Mandilas Autos, Germaine Auto Centre, R.T. Briscoe, Tab Autos and New Era Auto Vehicle Services Limited.

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The Abuja Experience follows the success of the Lagos edition, which attracted thousands of visitors for test drives and direct engagement with product specialists. According to the organisers, strong demand and inquiries from motorists in Abuja and neighbouring states prompted the expansion of the event to the Federal Capital Territory.

The Dashing has gained attention in Nigeria’s competitive compact SUV segment for its combination of modern styling, technology, performance and competitive pricing.

The SUV is available with 1.5-litre and 1.6-litre turbocharged engines, producing up to 145kW of power and 290Nm of torque, paired with six- or seven-speed dual-clutch transmissions.

Its features include a 15.6-inch central touchscreen infotainment system, panoramic sunroof, wireless charging and smartphone integration.

For safety, the vehicle comes with a 360-degree surround-view camera, automatic emergency braking, lane departure warning, blind-spot detection and multiple airbags.

Beyond vehicle sales, the authorised dealers provide warranty, genuine spare parts and after-sales support to Jetour customers across their respective locations.

The Abuja Experience is expected to strengthen customer engagement and give motorists in the FCT a closer look at Jetour’s growing range of vehicles, while further expanding the brand’s footprint in the northern market.

 

Jetour Takes Award-Winning Dashing, Other SUVs to Abuja

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