Nigeria’s Mercedes Benz premier distributor Weststar Associates appoints Ebere Anenih as substantive MD, gives reasons

Weststar Associates Limited, the authorized general distributor of Mercedes-Benz in Nigeria, has announced the appointment of Ebere Anenih as the company’s managing director.
It said in a statement that her appointment signified a strategic leadership transition aimed at further strengthening Weststar’s position as the premier distributor of Mercedes-Benz vehicles in Nigeria and enhancing operational excellence across all areas of the business.
It noted that Ebere Anenih had been an invaluable part of Weststar since joining the company in 2016.
Part of the statement read, “Over the years, she has played a pivotal role in the organisation’s growth and success, serving in key leadership capacities, including Head of Legal, Compliance, and Business Network, as well as General Counsel for Legal Compliance and Human Resources.
“Her strategic approach to corporate governance and business operations has been instrumental in reinforcing the organisation’s reputation for excellence, compliance, and industry leadership.
“In her most recent role as Acting Managing Director, she successfully navigated the organisation through a challenging economic climate, demonstrating resilience, adaptability, and a commitment to sustainable business practices.
“Under her leadership, Weststar has continued to uphold the highest standards of service, operational efficiency, and customer satisfaction, ensuring that Mercedes-Benz remains the leading luxury automotive brand in Nigeria.
“Ebere Anenih’s professional expertise, leadership acumen, and dedication to excellence align seamlessly with Mercedes-Benz’s core philosophy of delivering ‘The Best or Nothing.’
“Her ability to drive strategic initiatives, promote innovation and collaboration, and lead high-performing teams has positioned her as a respected leader within the organisation and the broader automotive industry.

“Her tenure at Weststar has been marked by a deep commitment to optimizing business operations, enhancing stakeholder relationships, and fostering a culture of integrity and continuous improvement.”
Now as the substantive MD, she will be responsible for steering Weststar through the next phase of growth and transformation, according to the statement.
“Her focus will be on strengthening the organisation’s market position, driving operational efficiencies, and advancing strategic partnerships that align with the long-term vision of Weststar and Mercedes-Benz,” it statement.
She has a strong and experienced management team to rely on for support.
The management team dedicated to upholding Weststar’s standard of excellence comprises General Manager Sales, Christopher Irumudomon; General Manager, After-Sales, Ifeanyi Igbokwe; General Manager, Abuja Branch, Hakeem Isa; Head of Finance, Chima Otuechere; Parts Manager, Christiana Kanabe; Head of Commercial Vehicles, Umoh Ekanem; Head of Inventory, Raheem Adegboye, Head of Marketing, Oluwatobi Abimbola; and Head of Information and Technology, Chigozie Oranugo.
The company described Ebere Anenih’s appointment as a reflection of Weststar’s commitment to recognizing and empowering exceptional talent within the organisation.
“Her proven track record of success, strategic leadership, and deep understanding of the automotive landscape makes her a natural choice to lead Weststar into a future defined by customer-centric solutions, strong corporate governance and sustainable growth,” it added.

Suzuki By CFAO slashes prices of Grand Vitara GL, GLX SUVs, EECO van in promotional campaign

Suzuki by CFAO has commenced a nationwide promotional campaign, slashing prices of three outstanding models in a move to give Nigerians an opportunity to own durable, fuel-efficient and stylish Suzuki vehicles at affordable rate.
The fast-growing automobile dealership in Nigeria says in a statement that the limited-time offer also comes with added benefits designed to maximise customer value and return on investment.
The three models, Suzuki Grand Vitara GL, Grand Vitara GLX, and the Suzuki Eeco van, come with exclusive incentives such as one-year free service and free registration, apart from the price slash.
General Manager of Suzuki by CFAO, Madam Aissatou Diouf, says, “The Suzuki brand under CFAO remains committed to delivering affordability, innovation, and reliability to its customers.
“We encourage potential buyers to take advantage of this offer before it ends. Customer feedback continues to reinforce Suzuki’s reputation for quality, fuel efficiency, and overall satisfaction.”
The auto firm says the promotional offer allows customers to drive home the Suzuki Grand Vitara GL for ₦46 million, instead of ₦48 million, while the Grand Vitara GLX is currently available at ₦53 million, down from 55 million, and the Suzuki EECO van for ₦19.5 million, down from ₦23 million.

Grand Vitara GLX
This is a feature-packed SUV with a robust design, sophisticated styling, and cutting-edge technology.
It comes equipped with 1.5L, 2WD automatic transmission (FS), panoramic sunroof, power door mirrors, 16-inch alloy wheels, 9-inch touchscreen audio system, 360-degree camera, outstanding fuel efficiency of just 4-5 litres per 100km.

Grand Vitara GL
This variant features a 1.5L engine, 2WD automatic transmission (FS), power door mirrors, alloy wheels, and fabric seats while maintaining the same remarkable fuel efficiency as the GLX.

Suzuki Eeco van

This is for businesses and entrepreneurs seeking affordability and efficiency.
It is a versatile and reliable vehicle, perfect for a practical and affordable transportation solution.
It is powered by a 1.2-litre, 4-cylinder petrol engine and delivers 54 kW (73hp) of power and 101 Nm of torque;
5-speed manual transmission.
Its other features are exceptional fuel economy of just 4-5 litre per 100km; low maintenance costs and practical features such as manual air conditioning, park assist, and fabric seats.
Basic safety features, including seatbelts, a driver-side airbag, and an audio system with AM/FM radio and USB connectivity are available.

Exterior features
Compact design: The Eeco Panel van has a compact design, making it easy to maneuver in tight spaces.
Sliding doors: The van features sliding doors on both sides, providing easy access to the cargo area.
Rear door: The rear door is designed for easy loading and unloading of cargo.

Interior features
Spacious cargo area: The Eeco Panel van has a spacious cargo area, perfect for carrying goods, equipment, or tools.
Vinyl flooring: The cargo area features vinyl flooring, making it easy to clean and maintain.
Tie-down points: The van has tie-down points to secure cargo and prevent shifting during transport.

Safety
Driver airbag: The Eeco comes equipped with a driver airbag for added safety.
Seatbelts: The van features seatbelts for the driver and passengers.
Anti-lock braking system (ABS): The Eeco has ABS to prevent wheel lock-up during hard braking.

Comfort/convenience features
Manual air conditioning: The van which can accommodate 5 to 7 passengers features manual air conditioning for added comfort.
Power steering; The van features power steering for easy maneuverability.
The auto firm notes that this is a golden opportunity to own a Suzuki vehicle at an unbeatable price and urged interested people to visit any Suzuki by CFAO dealership nationwide to take advantage of this limited-time offer before it runs out.

Six-month car fueling, other prizes for visitors at 2025 Lagos Motor Fair/Autoparts Expo

As the countdown begins for the 2025 edition of the Lagos Motor Fair/Autoparts Expo, the organisers, BKG Exhibitions Limited, have announced a number of amazing prizes for visitors to the fair.

A six-month fueling of car will be offered as a grand prize apart from daily gift items including new batteries lined for visitors.

The event is slated to hold between 12 and 14 March, 2025 at the Federal Palace Hotel, Victoria Island, Lagos with the auto parts conference as part of the innovation this year.

Chairman of the Organising Committee for the show, Mr. Ifeanyichukwu Agwu, disclosed this in a new flyer released to the public.

Agwu, who doubles as the managing director of BKG Exhibitions, said, “The fair will be a landmark and a benchmark in auto show business in the entire West African sub-region.

“The all-inclusive event has been packaged to ensure that all stakeholders have a rewarding experience.

“This edition will feature a maiden one-day Autoparts Markets Leaders’ Conference/Summit, where papers on topical issues in the automotive business in Nigeria will be delivered by experts drawn from diverse fields related to the industry.

“It is geared towards making the event an all-round and encompassing automotive show.”

The aim of this novel conference, according to him, is to help in forging a united front amongst the traders and other stakeholders in the production, importation, distribution and sale of automotive component parts in the Nigerian market, which incidentally controls most of the other markets in Sub-Sahara Africa.

Agwu gave the theme of the conference/summit as ‘Transforming the Automotive Component Parts Industry in Nigeria: Leadership Strategies for Growth and Sustainability’.

He said the conference would equally treat issues such as “Transforming the Automotive Component Parts Industry in Nigeria, challenges and opportunities”, “Building a Central Leadership for the Automotive Component Parts Markets in Nigeria for greater efficiency”, “Exploring Local Manufacturing to reduce Dependence on Imports”, and “Partnership with Original Equipment Manufacturers (OEMs) – Building relationship with local and foreign OEMs to ensure steady supply of quality parts”.

Other topics for discussion are “Negotiating Bulk purchase/agreement with manufacturers”, “Establishing trust and collaboration between distributors and OEMs”, and, “Effective Supply Chain Management in the Automotive Component Parts Industry”.

This exclusive gathering, he said, would also bring together key stakeholders from major markets in Nigeria to interact with each other to enhance the building of a central leadership for the automotive component parts in Nigeria for greater cohesion and efficiency and OEMs participating in the event.

He added that notable banks and insurance companies, major oil companies, manufacturers and dealers in auto-spare parts and accessories had booked to participate at the event.