Coscharis Motors clinches Nigeria’s Multi-Luxury Company Award as Range Rover Autobiography emerges Luxury SUV

It is a double honour for Coscharis Motors Plc, one of the subsidiaries of the respected conglomerate, Coscharis Group, as it was declared Multi-Luxury Company of the Year and one of its iconic luxury brands, Range Rover Autobiography, was adjudged the Nigeria’s Luxury SUV of the Year at the 2024 edition of the Nigeria Auto Journalists Association Awards.

The well attended event was held recently at the prestigious Oriental Hotels, Lagos.

Coscharis Motors, a household name in topnotch globally respected luxury automobile brands in Nigeria, has been the exclusive representative of the British iconic luxury brand of the Jaguar Land Rover and the German pride in the luxury segment of the BMW brand over many decades.

The company in 2023 added another new luxury brand from United Kingdom into the Nigeria market which is the Grenadier from the Ineos group in UK. The Grenadier is a brand new product globally which is equally being represented in Nigeria by Coscharis Motors as a new addition to its existing ‘House of luxury’ when it comes to automobile of repute.

The luxury SUV category was keenly contested with other tested luxury brands but the Range Rover Autobiography came tops, according to the organizers, after strong consideration of the market acceptance of the Autobiography in all ramifications.

The All New Range Rover Autobiography variant is revolutionary, reliable and a class on its own with its special appeal, style that resonates with its priority audience when it comes to luxury, class, comfort and performance.

Receiving the award on behalf of Coscharis Motors, the General Manager, Marketing and Corporate Communications, Coscharis Group, Mr. Abiona Babarinde, dedicated the award to all the Coscharis Motors customers, especially the luxury brand enthusiasts for their acceptability of all the luxury brands in the Portfolio namely the Jaguar Land Rover, BMW and the new Grenadier respectively as their preferred luxury automobile of choice.

He said, “These awards only reconfirm our expertise in delivering top notch luxury experience to our premium customers while maintaining the global standard of brand positioning to discerning customers in the ever dynamic Nigerian market.

“Representing these globally respected iconic brands over the years exclusively in Nigeria involves consistent delivering of value for money that involves the total luxury experience from the point of brand awareness to the purchase stage and the aftersales service experience to deliver the peace of mind required.”

Group Managing Director of Coscharis Motors Plc, Mr. Josiah Samuel, also dedicated the awards to the company’s ever loyal customers for their patronage and acceptance of the brands with a promise to continually create more value in the automobile industry in Nigeria.

He said, “There can’t be another best way to end the business year in 2024 than with these set of prestigious awards despite all the business challenges in the year and more importantly that the awards are coming from a very critical stakeholder / partner like the media.”

The award event attracted various stakeholders that are players in the automotive sector in Nigeria.

FG deploys Lanre Shittu CNG buses as airport shuttle

The Federal Government has commenced the deployment of Lanre Shittu Motors (LSM)-branded  Compressed Natural Gas (CNG) buses in the nation’s airports for passengers shuttle.

The first batch of the CNG-powered buses has been launched at the Murtala Muhammed Airport, Lagos, at a ceremony attended by the Minister of Aviation and Aerospace Management, Festus Keyamo, and Managing Director, Federal Airports Authority of Nigeria (FAAN), Mrs Olubunmi Oluwaseun Kuku.

Speaking during the unveiling at the Lagos airport, the minister said the deployment was in line with the directive of President Bola Tinubu.

He said it was part of Nigeria’s commitment to reducing carbon emissions and meeting global climate targets.

‘’What you see here today is a fleet of CNG buses for FAAN to commence passenger movement at all our airports immediately,” the minister said.

He said the newly acquired CNG-powered LSM buses unveiled at the Lagos airport are eco-friendly with zero emission and designed with accessibility features for persons with disabilities.

The deployment, he added, was in compliance with the President’s goal of reducing reliance on traditional fossil fuels of petrol and diesel and promoting sustainable use of CNG to power vehicles in the country.

The introduction of the CNG to power automobiles is one of the Federal Government’s initiatives to ease the impact of fuel subsidy removal on the masses.

The CNG buses, according to the Managing Director of Lanre Shittu Motors, Taiwo Shittu, come in two specifications: a 31-seater for airport shuttle services and a 54-seater for mass transit city buses.

He said they had been equipped with modern amenities, including air conditioning, viewing screens, and charging stations.

With the introduction of the CNG buses, he said LSM aimed to provide a more sustainable and efficient transportation solution not only to Lagos but other parts of the country.

LSM MD extols founder’s qualities after latter posthumous industry award 

*He left us a good name, says son

Founder and late Chairman of Lanre Shittu Motors (LSM), Alhaji Olanrewaju Shittu, has been honoured with a Nigerian auto industry posthumous award.

This was announced in Lagos at the 2024 edition of the annual

Nigeria Auto Journalists Association (NAJA) announced this in Lagos at the 2024 recently industry awards.

The prestigious award was received by one of his sons, Mr Taiwo Shittu, who is also the managing director of the auto company.

NAJA said the award was in acknowledgement of the leading role of the LSM founder in the development of the automotive business in Nigeria, describing him as a silent achiever.

Speaking on the honour, Taiwo Shittu, who was also declared the Nigeria’s Auto Personality of the Year, praised his father for painstakingly building the LSM brand and leaving behind a good name to the delight of the children and the entire family members.

He described this as a legacy accounting for the success of the company so far since his father’s demise over a year ago.

He said, “I must thank my late father, Alhaji Razaq Olanrewaju Shittu, for building the brand name. There is nothing like a good name.

“If you don’t leave anything for your children other than a good name, the sky is the limit for them.

“In our own case, he left us money and the good name. We can’t thank him enough for leaving us with a good name.

“You can imagine that everywhere we turn to in the country, once we mention we are Lanre Shittu’s sons, we are ushered in immediately.

“People would say ‘Your father was a good man. He won’t cheat you if you did any business with him. His word was his bond; he never broke his promises’. I have heard this many times. And the only thing we can do is to build on this legacy.”

Taiwo Shittu also noted that the unity existing among the 20 surviving children of the late LSM founder was part of his father’s legacies and something for other family businesses in Nigeria to emulate.

He said, “A lot of businesses collapse after the death of their owners. Once a business founder is dead, the next you hear is that a fight has broken out and while one person is taking the arm, another is claiming the leg, the other is going for the body. And in six months, the whole empire is gone down.

“In our case, we have 20 siblings that are cooperative and believe in my ability to lead the business with my other brothers.

“We had a father who never spoiled us. He taught us sincerity, commitment and accountability.”

He also spoke about the lifestyle of the late father, saying even though he was a car dealer and loved cars, he would only change his main car after every 10 years.

“Yes, he loved cars. He used to have a Rolls Royce. But he no longer had it before he died. What he had was a Mercedes-Benz Maybach. His car garage was not packed full. Even though he was a car dealer, he changed his main car every 10 years.

“He was a very prudent man. At the beginning of his adult life, he had many cars; in the middle, he was prudent. It was at the end that he bought some flashy cars such as Lexus L600, MayBach 650 engine – at that time only he and ex-President Muhammadu Buhari had that car. He bought the car then because the family was preparing for three weddings. By time he died, the MayBach had only run 600 miles.”

The LSM chairman, according to him, started the auto business in the late 1970s as a car dealer with three vehicles.

He said he was so creditworthy that many were willing to release their vehicles to him on credit, adding that this helped the business to grow faster.

He recalled how he would travel to Ogbomosho, Oyo State, and Kaduna to buy cars and returned to Lagos with double the number he could readily paid for.

“Sometimes, he would travel as far as Kaduna to buy 12 cars from PAN, he would be the person driving the last vehicle while others were ahead driving all the way to Lagos,” he stated.

Before delving into automobile assembling, he also recalled that Daewoo and Rolls Royce were the two brands that gave the LSM a real breakthrough.