Chery dazzles at 2024 Abuja Motor Fair, excited by warm reception

Carloha Nigeria was impressive at the just-concluded Abuja Motor Fair, with its spectacular display of modern Chery vehicles, innovation and other exclusive offerings.

Carloha is the authorised dealer and assembler of Chery vehicles in Nigeria.

The Abuja motor fair was held at the National Assembly Car Park, from November 25 to 29, 2024.

The event, which attracted car enthusiasts, industry professionals, and government representatives, witnessed an impressive turnout at the Chery stand as visitors thronged to experience the innovation and excellence synonymous with the Chery brand.

Chery showed its commitment to redefining the driving experience in Nigeria, with a lineup featuring cutting-edge models.

Its star attractions were the luxurious Tiggo 8 Pro, the stylish and versatile Tiggo 4 Pro, the fuel-efficient Tiggo 2, as well as the eco-friendly Arrizo 5 with CNG interface.

This, the firm notes, reflects Chery’s commitment to innovation, quality, and sustainability.

Visitors were captivated by Chery’s advanced technology, innovative designs, the exceptional comfort and safety features integrated into every model. Guests were offered exclusive opportunities to interact with Chery’s expert team, explore special financing options, and experience firsthand why Chery is the brand of choice for discerning car buyers.

Officially declared open by the Director General of the National Automotive Design and Development Council (NADDC), Mr. Joseph Oluwemimo Osanipin, the fair provided an exciting platform for automotive enthusiasts and industry stakeholders to connect.

Chery, through its authorised dealer Carloha Nigeria, announced unmatched customer benefits, including six years free service and warranty, ensuring peace of mind for buyers.

This is said to be in line with its mission to make vehicle ownership both easy and affordable.

Its competitive pricing is also geared towards making premium vehicles accessible to Nigerian families.

A 24/7 nationwide parts and service support is assured, reaffirming a commitment to after-sale excellence.

The Sales Director at Carloha Nigeria, Mr Joseph Omokhapue, speaking on the company’s experience, said, “Our presence at the 2024 Abuja Motor Fair highlights Chery’s dedication to providing world-class vehicles tailored to the diverse needs of Nigerian motorists.

“We are proud to deliver a seamless vehicle ownership experience that blends affordability, quality, and comprehensive customer service delivery.

“The warm and enthusiastic reception Chery received at the fair truly excites us and reaffirms our commitment to serving the Nigerian market.”

The fair also provided a platform for Carloha to engage with key stakeholders and automotive enthusiasts, showcasing the brand’s innovative features, advanced safety technologies, and elegant designs. Visitors had the opportunity to explore special offers, book test drives, and gain insights from Chery’s team.

It says Chery is a leading global automobile manufacturer known for its innovation, durability, and cutting-edge technology.

Through its partnership with Carloha Nigeria, Chery has continued to redefine the standards of automotive excellence in the Nigerian market.

Coscharis Motors launches new Renault Taliant at Abuja Motor Fair

One of the highlights of the just concluded Abuja International Motor Fair was the unveiling of a new model of Renault, Taliant, into the Nigerian market.

Coscharis, a leading automobile dealer and exclusive representative of the Renault brand in Nigeria, says the introduction of the new Renault model is a demonstration of its industry leadership and commitment to delivering quality, efficiency and innovation.

It said the event provided the rare opportunity to showcase the Taliant’s impressive features to lovers of new vehicles in Abuja, the nation’s capital.

Speaking at the event, Leticia Onuzulike, Branch Manager, Coscharis Motors Abuja, highlighted the Taliant’s unique features such as fuel efficiency, safety, comfort, ample storage capacity, high ground clearance, and a reliable suspension system.

Addressing the pressing concern of high fuel costs, Onuzulike said, “The major challenge amongst automobile enthusiasts in our market right now is the high cost of fueling their cars.

“Taliant has come to address that with its 1.0-litre turbocharged engine. This means that Taliant consumes far less fuel per kilometres compared to other cars in its class, helping you save significantly on fuel expenses.”

As part of the launch, Onuzulike announced an exclusive 10% discount for customers purchasing the Taliant or any other Renault variant displayed during the fair.

Director General of the National Automotive Design & Development Council (NADDC), Joseph Osanipin, commended Coscharis Motors for introducing the Taliant to the Nigerian market.

He advised the company to consider local assembly of the Taliant, stating: “Local assembly can reduce the car’s price, making it more affordable while boosting the local spare parts industry and creating jobs. NADDC is ready to partner with Coscharis to make this happen.”

The Taliant’s fuel efficiency was also applauded by CP James Nwokolo, Head of Transport, Force Headquarters, who spoke on its potential to reduce fleet operating costs.

He said, “The Taliant’s 1.0-litre turbocharged engine is a game-changer for fleet operators.

“This innovation will significantly cut fuel expenses, which is highly desirable in today’s economy.”

Brand Manager, Renault at Coscharis Motors Plc, Felix Mahan, announced that the auto firm had introduced a customer-friendly financing option through Coscharis Mobility.

He said, “With Coscharis Mobility, customers can access financing to purchase the Renault Taliant or other variants.

“This allows them to drive their car home immediately while arranging a flexible repayment plan that suits their convenience.”

Mahan also assured customers of exceptional aftersales support.

He said, “Coscharis Motors is fully equipped to handle all aftersales issues for the Taliant.

“With OEM-trained technicians, advanced tools, and readily available spare parts, our service centers across the country are prepared to meet all customer needs.”

According to the firm, Renault Taliant, designed with a muscular and dynamic exterior, combines innovation and elegance.

It says the vehicle striking C-shaped LED daytime running lights and sharp design lines exude confidence and set new standards in its class.

The Taliant is said to be available in two variants: Evolution and Techno, each offering unmatched value and performance.

L-R: Senior Sales Executive, Coscharis Motors Plc, Mrs. Patience Ugochukwu; Director General, National Automotive Design & Development Council, NADDC, Mr. Joseph Osanipin; Head, Auto Care/Consumer Products Division, Coscharis Motors Plc, Dr. Uzor Obuzor; Managing Director, BKG Exhibitions Ltd, Mr. Ifeanyi Agwu, during the unveiling of the new Renault Taliant, by Coscharis Motors Plc, at the Abuja International Motor Fair, in Abuja, recently.

NAJA 2024 Auto Awards: Mitsubishi, JAC, Maxus challenge Toyota Hilux in pickup contest

Will Mitsubishi L200 upstage Toyota Hilux as Nigeria’s Pickup of the year at the NAJA (Nigerian Auto Journalists Association) 2024 Auto Awards?

JAC T8 and Maxus’s T60 are two other strong contenders nominated along Mitsubishi L200 and Toyota Hilux for the coveted pickup of the year award this year.

This event, slated for December 11, 2024, is expected to highlight innovative designs, advanced technology, and the evolving preferences of Nigerian consumers in the utility vehicle segment.

Toyota’s Hilux, a household name synonymous with durability and performance in Nigeria, has historically held a strong grip on the pickup category.

However, competitors like Mitsubishi’s L200, JAC’s T8, and Maxus’s T60 are aiming to disrupt the market with offerings that promise superior value, innovative features, and competitive pricing.

The Mitsubishi L200 is entering the competition with a bold redesign, a robust turbo-diesel engine, and a reputation for reliability. The model boasts a sleek exterior, reinforced chassis, and cutting-edge safety features tailored for both urban and off-road environments.

Mitsubishi is also emphasizing fuel efficiency and a spacious interior to attract a broader consumer base, from businesses to adventure seekers.

Ford Ranger and Mitsubishi L200 have consistently challenged the Hilux.

But with innovations and strategic market moves, JAC and Maxus are positioning their pickup models as serious contenders in this competitive space.

JAC and Maxus are introducing alternatives that are generating buzz at the 2024 NAJA Auto Awards, which celebrate outstanding achievements in the Nigerian automobile industry.

JAC’s T8 pickup and Maxus’s T60 are being touted as key challengers to Toyota’s stronghold. Both brands have focused on blending modern technology, durability, and affordability to appeal to Nigerian consumers, particularly small business owners, fleet operators, and those seeking a vehicle that balances performance with cost-effectiveness.

The JAC T8, known for its sleek design and robust performance, has attracted attention with its impressive features and value proposition.

Experts believe that its combination of power, modern aesthetics, and an affordable price point could give the Toyota Hilux a run for its money.

Maxus, a subsidiary of the Chinese automotive giant SAIC Motor, has also emerged as a formidable player in the Nigerian pickup truck segment with the T60.

Maxus’s T60 offers a spacious cabin, impressive towing capacity, and a solid build designed for the Nigerian terrain.

The brand’s marketing strategy focuses on durability, fuel efficiency, and cutting-edge technology—attributes that could redefine the expectations for pickup trucks in the country.

While the nominees for the flagship “Car of the Year” category are still under wraps, other category contenders have been unveiled. These nominations highlight the industry’s best in manufacturing, innovation, and service delivery.

In the Heavy-Duty Truck of the Year category, JAC, FAW, and Howo Sinotruk are set for a fierce contest.

The Assembly Plant of the Year for cars sees local players Innoson Vehicle Manufacturing, GAC Motors, and Mikano Motors competing for the top spot.

Similarly, Lanre Shittu Motors (LSM), Dangote Sinotruk West Africa Ltd, and Perfection Motors are vying for supremacy in the Truck Plant of the Year category.

Chisco Transport, GUO Transport Company and Okeyson Transport have been shortlisted for the transport company of the year award.

The Mini-Bus Assembly Plant of the Year includes nominees such as Jet Systems, Innoson, and Nord, while the Product Launch of the Year features entries like the Toyota Land Cruiser Prado, Toyota Rumion, Toyota Belta, and the Suzuki Vitara.

Luxury enthusiasts will see Mercedes Benz S-Class as a strong contender for Luxury Brand of the Year, while Mercedes Benz GLE, BMW X7, and Range Rover Autobiography are competing in the Luxury SUV of the Year category.

In the Compact SUV of the Year, nominees include the Kia Sonett, Changan CS35, and Hyundai Venue, while the Toyota Land Cruiser Prado, Chery Tiggo Pro 2, and Nord A9 are vying for the Outstanding Entrant of the Year.

Theodore Opara, Chairman of the awards committee, explains the growing significance of these awards, saying, “Winning a NAJA Award is not just about prestige; it’s about solidifying a brand’s position in an increasingly competitive and challenging market.”

According to Mike Ochonma, NAJA Chairman, “Brands that were previously not dominant in the market are now making bold moves through customer engagement and leveraging digital platforms to enhance the purchasing experience.”