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Kia hits Middle East with redesigned sports car K8

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South Korean automaker, Kia Corporation, is set to unleash its new elegant sports car, K8, in the Middle East region, the first model to arrive following the rebirth of the Kia brand.

For Kia enthusiasts and lovers of sports cars in Nigeria, the coming of the K8 to Africa is a matter of time as the Middle East is grouped along with the continent in the global auto market.

The K8 represents a new model name for Kia and is the first to show the brand’s new design identity as well as the contemporary new Kia logo.

A statement by the company says the official launch of the K8 in the Middle East region will take place on September 15, 2021.

Aside from Korea, the car will be mainly sold in the GCC with KSA being the focus market, the firm says.

It notes that with a focus on modern, premium quality and dynamic performance, the K8 moves forward in the sports sedan space and will build on the success of the K7 (known as Cadenza in some markets), continuing Kia’s rise towards excellence in the segment later this year.

A modern and innovative sedan, the K8 combines sportiness, high-tech and performance with a progressive and sleek exterior design.

It quotes Yaser Shabsogh, Chief Operating Officer at Kia Middle East and Africa, as saying, “Being Kia’s flagship sedan in the MEA region and a representation of our new brand direction, the K8’s launch is a hugely significant moment.

“This is the first model to showcase Kia’s latest design identity and new logo, but this is only scratching the surface of what this model is capable of. Every inch of the K8 has been designed to excite, from the striking design to the sophisticated technology and sublime performance.”

The K8 is said to have been designed with the future in mind, taking on an all-new name and the first model to be launched following Kia’s recent rebrand.

One can find at the front sits a new signature frameless ‘tiger nose’ grille that gives the K8 presence and authority.

The frameless grille, which is integrated within the front bumper to give a clean yet expansive look, features an intricate diamond lattice designed to express the movement of light.

The front lamps include a turn signal that resembles a star could.

Symbolically pointing the way forward – and sitting proudly at the very front of the K8, just above the reimagined ‘tiger nose’ grille – is Kia’s contemporary new logo that expresses ‘symmetry’, ‘rhythm’ and ‘rising’ elements, embodying Kia’s confidence and a renewed commitment to customers.

The elongated K8 (5,015mm) features a sporty side profile with a dynamic character line that runs the length of the sedan and takes inspiration from yachts sailing across calm waters. A chrome finish runs along the DLO (Daylight Opening) line and the bottom of the doors, and finishes its journey at the rear lamp – adding confidence and gracefulness to the side of the sports sedan.

Completing the progressive yet elegant front and the side profile is a dynamic and muscular rear-end that re-interprets the sedan of today as a modern ‘fastback’ passenger car. Strong, dropping shoulders add to the drama of the K8 at the rear, while a clean tailored spoiler beautifully finishes the sporty, low roofline.

Running below the spoiler lip is a futuristic-looking horizontal taillight that carries across the jewel patterned arrangements from the front and side and connects the K8’s next-generation LED rear light clusters.

The 3D vertical clusters hug the corners of the K8, emphasizing clean, angular lines at the rear and further adding depth and width to the rear of the car.

The Kia’s new logo and first-ever K8 badge sit at the rear just below the horizontal light dash.

Kia also says the introduction of an all-new model name – the K8 – is part of the brand transition and represents the premium space in which the new sports sedan will occupy.

It says the K8 will offer a comfortable yet high-performance driving experience that will complement the simple, ergonomic ‘first class’ interior.

The new model signals an upward journey in design, technology, and modernity, delivering a class-leading package that redefines the meaning of the sports sedan.

One auto critic, Christopher Smith, writing on the new car (motor1.com), states that there is no denying that Kia is aiming to get noticed, in a market segment where competition seemingly disappears by the day.

“Whether its new design language is a hit or miss remains to be seen. K8 sales will ultimately tell that tale,” he notes.

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Nigeria’s firm, Weststar Associates, shines in Dubai, wins Daimler Truck EliteClass award 

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Nigeria’s firm, Weststar Associates, shines in Dubai, wins Daimler Truck EliteClass award 

 

Weststar Associates Limited, Authorised General Distributor of Daimler Truck in Nigeria, has brought honour home all the way from United Arab Emirates specifically at the EliteClass 2024 Season Awards.

Daimler Truck Middle East Africa the Weststar team with the Silver Award in the Elite CSP (Customer Service and Parts) Performance category.
This is contained in a statement issued in Lagos, which added that the EliteClass 2024 Awards ceremony brought together 40 Daimler Truck Business Partners for a night of recognition and celebration.
Held at the One & Only Royal Mirage in Dubai, the prestigious black-tie event honoured top-performing general distributors that have demonstrated exceptional performance, dedication, and commitment to excellence in 2024.
The EliteClass 2024 Awards C
ceremony was the culmination of a year-long EliteClass programme for the Middle East and Africa measuring 24 categories across the entire business spectrum for Mercedes-Benz Trucks, Daimler Buses, and Fuso Trucks & Bus.
The awards highlighted the dedication and resilience of partners who have achieved outstanding performance and a remarkable commitment to excellence and contributed significantly to Daimler Truck’s success in the MEA regions.
President & CEO of Daimler Truck Middle East Africa, Mr. Michael Dietz, emphasized the importance of collaboration and performance-driven success during his opening address. “EliteClass 2024 is more than just an awards ceremony—it is a testament to the hard work, commitment, and shared vision of our partners.
“Their achievements continue to drive our brand forward, setting new benchmarks in customer experience and operational excellence across the region,” he said.
Weststar’s General Manager, Sales, Mr. Christopher Irumudomon, was present at the EliteClass 2024 Season Awards ceremony to accept the Silver Award in the Elite CSP (Customer Service and Parts) Performance category.
While presenting this award, the Daimler Trucks MEA leadership made the following statement: “Congratulations on your achievement in the EliteClass Central Africa 2024 Season. We are pleased to recognize your individual category achievement.”
The EliteClass 2024 Awards reaffirms Daimler Truck’s commitment to excellence, continuous growth, and the recognition of partners who drive success in an evolving industry landscape.
According to the statement, Weststar Associates Limited continues to fly the flag of the “brand with the star” high in Nigeria.
It said the company had remained the go-to home for all Mercedes-Benz needs in this region.
“With a dealership network that expands to the major regions of the country, along with highly trained and experienced sales and after-sales staff. Nigerians can rest assured that they will always have ‘the best or nothing’ at their disposal,” it stated.

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KIA, Access Bank launch special finance scheme for vehicle ownership 

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KIA, Access Bank launch special finance scheme for vehicle ownership 

 

KIA Motors Nigeria in partnership with Access Bank Plc has unveiled a new finance scheme designed to increase vehicle ownership and affordability in the country.

The deal, according to a statement by the auto firm, offers flexible and affordable financing alternatives, enabling individuals, women, and businesses to own cars with ease.

The scheme features the all-new Kia Rio 2023, with repayment plans spanning five to seven years.

Marketing Manager, KIA Motors Nigeria, Omolade Akinyode, said, ”Dana Motors has been at the forefront of Nigeria’s automotive industry since 2002, providing exceptional automotive solutions and presently leading the charge for luxury electric cars, CNG cars and buses.

“Our partnership with Access Bank reinforces our commitment to supporting Nigeria’s economic growth, individuals, and women.”

She also said, ”Our core competitive edge in the auto industry is the offering of best in class vehicles at affordable prices and this retail financing scheme is a significant step towards promoting vehicle ownership in Nigeria.

”With a flexible repayment option of up to 48 months, equity contribution as low as 10% and over N6m discount and we are proud to be at the forefront of this initiative to make owning the all-new Kia Rio 2023 a dream come through for our Nigerian Customers.”

KIA stated that the car in the package, Rio 2023, is an award winning five-seater sedan, a fun car with a reputation for durability, reliability, comfort and fuel efficiency.

With safety features which include stability control, traction control, and multiple airbags, the all new KIA Rio 2023 is an excellent choice for customers who prioritize dependability in vehicle options,” it stated.

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NADDC DG hails Kojo Motors for establishing CNG conversion centre in Owerri

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NADDC DG hails Kojo Motors for establishing CNG conversion centre in Owerri

Kojo Motors has partnered the National Automotive Design and Development Council (NADDC) in setting up the vehicle Compressed Natural Gas conversion centre in Owerri, lmo State.

Director-General of the NADDC, Joseph Osanipin, during an empowerment and awareness summit on Wednesday, March 19, 2025, commended the auto firm for the monumental project.

“Today, we are gathered here for Compressed Natural Gas (CNG) Empowerment and Awareness Summit 2025 with the theme ‘Building a youth-based nation through cleaner energy’,” he said.

Osanipin said that the the purpose of the summit was to create awareness and sensitize the public to safety, standards and regulation in the use of the CNG as a better alternative source of energy for mobility.

NADDC, he said, was equipping technicians with the knowledge, skills and competencies required to safely and efficiently convert vehicles to run on CNG.

“The Council is a parastatal of the Federal Government under the Federal Ministry of Industry, Trade and Investment,” he added.

“It has the regulatory oversight on the Nigerian Automotive Industry to initiate, recommend, supervise and regulate policies and programmes for locally manufactured vehicles and components in Nigeria.

The NADDC boss noted that the Council had worked tirelessly to ensure the survival and growth of this sector with a view to enhancing its contribution to the national economy.

As part of the CNG conversion programme, 60 technicians will be receiving hands-on training in converting vehicles to run on CNG which would run for five days from the March 17 to 21,2025.

Osanipin emphasized the importance of using certified conversion kits and specialized workshops to ensure safety during the process.

“The cylinders used in CNG vehicles are fortified, making them safer than traditional vehicle fuel tanks,” he said.

Also speaking during the event, Professor Anoka Njan, representative of the Minister of Industry Trade and Investment, praised the NADDC and Kojo Motors efforts, stating that the ministry fully supported the initiative as part of broader efforts to alleviate challenges in the auto industry and empower the youth.

Imo State Commissioner for Youth Development, Dr. Emeka Mandela Ukaegbu, who spoke at the summit on behalf of Governor Hope Uzodinma, emphasised the immense potential of the CNG in easing Nigeria’s transportation challenges and improving the economy.

“CNG offers a safer, cleaner, and cheaper alternative to the hardships many face in the country,” Dr. Madela said.

The administration is partnering with NADDC and automotive industry bodies to establish conversion workshops and CNG refilling stations across Imo State, ensuring that the state plays a key role in this important shift toward greener energy solutions.

The event marks a significant step in NADDC’s ongoing efforts to transform Nigeria’s automotive industry, making it more sustainable while creating new opportunities for skilled technicians and local communities.

Chinedu Oguegbu, Managing Director of OMAA, which is the vehicle brand promoting the petrol-powered to CNG conversion project, highlighted the economic benefits of running vehicles on CNG instead of petrol.

He listed the economic advantages to include savings up to 60 percent in the cost of fuel relative to dirtier options like diesel and petrol.

According to him, there is up to 90 percent reduction in knocks and carbon emission, and it is found to be healthier, cleaner and more environmentally friendly.

Besides savings in foreign exchange (FX) with abundance of gas locally, there is also massive resources in-country over 203 tcf of proven reserves that requires no refining and relatively lower investment for processing.

Nigeria has an estimated 15-20 million vehicles in operation that can be converted to dual-fuel or bi-fuel.

The OMAA boss reiterated the crucial need to provide an alternative to existing fuel system with the abundance of CNG as an option.

Delivering his goodwill message, Chino Ogwumike, the National Sales Manager at Kojo Motors, thanked the DG of NADDC for partnering with Kojo in this laudable project in Owerri, the heartland of the South-East of Nigeria and the government of Imo State for accepting to provide the land for building the CNG hub in the state capital.

Ogwumike stated that the flourishing automotive dealership with branches spread across the country under the visionary leadership of the founder and Executive Chairman, Ikenna Oguegbu, is strongly committed to contributing its quota towards the progress and development of Nigeria’s automotive sector and the economy.

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