Excitement as Geely relaunches in Nigeria, names Coscharis Motors new partner

• Reps, NADDC teams visit Lagos assembly plant
• Coscharis set to roll out new models

For lovers of sleek Geely vehicles, it is exciting time again as Geely Auto International Corporation has officially announced Coscharis Motors as its new partner in Nigeria.

Coscharis Motors, which has thus become the exclusive franchise representative of the Geely brand in Nigeria, says it is  ready to roll out the latest Geely models into the Nigerian market very soon as well as grant opportunity for owners of old Geely cars to trade them in for brand new models.

Speaking on behalf of Geely in Lagos, Head of Geely Auto International Middle East/Africa Business Unit, Scofield Wu, said, “We have carefully re-selected our representative in Nigeria, because we are looking for a partner with strong pedigree in the automotive sector in Nigeria that can deliver our brand promise, this we got in Coscharis Motors.

“Coscharis Motors shares our belief that the Geely models are the perfect fits to mitigate customers’ budget constraint especially those who require automobiles that are durable, reliable, technologically driven and have best aftersales offerings.

“This shared passion, along with their excellent reputation in the automotive industry, makes it the perfect partnership for Geely Auto International in Nigeria.”

Commenting on this partnership, the President/CEO of Coscharis Group, Dr. Cosmas Maduka, said, “We are excited to celebrate the confidence that Geely Auto International has reposed in us to represent them in Nigeria. Geely Auto is in sync with Coscharis Motors towards ensuring our corporate brand promise to continue to create value for all our stakeholders.

“This milestone marks another step in the evolution of the company towards remaining timeless in its relevance.

“We are committed to broadening our dealership’s scope to the public, and believe the Geely Auto brand provides a capable, refined and reliable vehicle option to our customers, especially in this economically challenging times.”

He also said, “With our pedigree and experience of the Nigerian market, it is clear to us that the Geely Auto brand is what is needed today to bridge the gap between luxury and budget auto brands available in market.

“The models, especially the All New Starry and GX3 Pro are game-changers in their respective segments. These vehicles have what it takes to meet customers’ expectations satisfactorily, especially government and companies who are looking at their middle management team and fleet vis-à-vis their bottom-line.

“At Coscharis Motors, we are excited to re-launch the new Geely Coolray and Emgrand in addition to bringing the very newest models to Nigeria. We look forward to those existing and new customers because these models are definitely going to stir things up.”

The official announcement of Coscharis franchise came with the visit of members of the House of Representatives Committee on Industry who, as part of their oversight functions, had a facility tour of the Coscharis Assembly Plant located at the group head office in Lagos where the new Geely variants are being assembled.

Chairman of the Committee who led the delegation, Rt. Dr Enitan Badru, said, “Our visit to Coscharis Assembly Plant is to have an on-the-spot assessment of the plant for us to be able to know in specific terms where they need our interventions in terms of enacting relevant laws to protect such investment.

“This surely will help us legislate on every support required to encourage such local organisations to further invest in our Country towards achieving the best intentions of the government of the day.”

Similarly, the Director-General of National Automotive Design and Development Council (NADDC) Joseph Osanipin, who was represented by the Director, Research and Development, Fidelis Achiv, who equally led his team to visit the Coscharis Assembly Plant, commended Coscharis on the assembly plant that has rolled out different brands and now delivering the Geely brand.

The agency promised to give all the necessary support to succeed in delivering the expected value for the country.

Group Managing Director of Coscharis Group, Mr. Josiah Samuel, who conducted the guests around the state-of-the-art assembly plant and the other facilities in the organization, declared that the plant could be compared to any global similar plant in the world.

He said, “With what you’ve seen here today, Coscharis has simply shown that if given the required support with the right conducive business environment, indigenous organizations like ours that have what it takes to compete in the global space will deliver world-standard vehicles going by our pedigree with globally respected automobile brands we represent in Nigeria.

“Coupled with the new Geely brand added to our robust portfolio, we believe our locally assembled Geely vehicles will do well in the Nigeria market.

“As an entity that believes in our country, Nigeria, we shall continue to do all in our space to sustain this local assembling of more brands from this plant as it also has the economic implications of creating more job opportunities both for skilled and unskilled labour that will definitely boost the country’s economy.”

The GMD of Coscharis said aside from delivering one of the unique selling propositions of buying a brand new Geely with a six-year warranty which is rare in the automotive sector, Coscharis Motors is set to embrace all the existing customers concerning their aftersales needs while offering them trade-in options, in order to facilitate easy ownership of the new or latest models.

According to Coscharis, in a statement by its Abiona Babarinde, Group General Manager, Marketing and Corporate Communications, now that the agreement with Geely Auto International has been sealed and delivered, it “will focus on readying its dedicated Geely Auto showroom across Nigeria with the first bases in Victoria Island, Lagos and Central Business District, Abuja, while the service workshop is set at Ikeja, Lagos.

“The interesting news for our customers is that these vehicles are now available with us to delight the Nigerian market,” the statement added.

Soludo: Kojo assembly plant will make Anambra auto manufacturing hub

Anambra State Governor, Professor Charles Chukwuma Soludo, has expressed optimism that the new Kojo automotive assembly plant at Umunya along the Enugu-Onitsha Expressway will not only boost the economy of the state but also reposition it as an automotive manufacturing hub.

The assembly plant nearing completion is expected to roll out its first set of vehicles under the Soludo administration soon.

The governor spoke at the just concluded Anambra State Investment Summit (ANINVEST 2.0) with Kojo Motors as one of the official partners and sponsors.

This year’s ANINVEST held under the theme “Changing Gears: Accelerating Anambra’s Economic Transformation”

was organised by the state government as a pivotal event in advancing the collective vision for rapid development of the state’s economy.

Speaking on the sidelines of the summit, Managing Director of OMAA, Chinedu Oguegbu, reiterated the plan of the company to invite Governor Soludo to commission the plant and drive the first locally assembled vehicle out of the Kojo Assembly Plant by the first quarter of 2025.

He said, “His Excellency is very passionate about the Kojo Motors auto assembly plant. He is very eager to see its completion and commencement of assembly of vehicles come to reality.

“I can assure him and the state government that we are doing everything possible to ensure we meet with the governor’s wishes and aspirations.”

The event brought together stakeholders from the various sectors of the local and global economy including industry leaders, development partners, financial institutions and other relevant participants, all united in a commitment to accelerating the economic transformation of Anambra State.

Anambra, according to the state governor, is fast becoming a renewed investors’ destination for different types of money bags rushing to the state to capitalise on the pledged ease of doing business to set up businesses.

“This time around, one of such massive investments is being undertaken by John Ikenna Oguegbu, an indigene of the state and chairman, founder and CEO, Kojo Motors Limited,” Chinedu Oguegbu said.

Last year September, Governor Soludo performed the groundbreaking ceremony of the Kojo Motors auto assembly plant for the local assembly of the OMAA range of gas-powered mini passenger and commercial buses as well as Chinese range of Yutong passenger and commercial buses.

While congratulating John Ikenna Oguegbu, chairman and chief executive of Kojo Motors Limited for bringing his wealth to his home state to invest. Governor Soludo also commended the Yutong buses manufacturers from China for the smart move of coming to Anambra State to set up the auto assembly plant in collaboration with the local franchisee.

The governor stated that the decision to allow prospective investors to come and invest in the state was not out of philanthropy or charity, but rather a business decision model that would take Anambra State to the world and bring the outside world to the state.

Governor Soludo pledged the state government’s commitment and patronage of the vehicles rolling out of the Yutong Assembly plant.

He declared that the state government under his administration was on course for massive industrial development, employment generation and prosperity for all its citizens.

Chery relishes impactful presence at 2024 Lagos trade fair, says it’s a resounding success 

Days after one of the biggest trade shows in Nigeria ended, talks about the spectacular displays, special products on offer and which companies did what at the 2024 Lagos International Trade Fair are still reverberating in the business industry in and around the nation’s commercial capital.

After staging one of the most outstanding displays at the fair, Carloha, sole representative of Chery vehicles in Nigeria, has declared that the 2024 Lagos International Trade Fair was a resounding success for Chery.

The fair held from November 1 to November 10 at Tafawa Balewa Square (TBS) in Lagos was attended by businesses from various sectors.

Chery made a commanding impression with a display of its array of vehicles that captivated attendees.

Chery’s lineup at the place featuring the Tiggo 8 Pro, Tiggo 4 Pro, Tiggo 2 Pro, and Arrizo 5 — easily became the highlight of the event, drawing admiration from automotive enthusiasts and industry experts alike.

Carloha Nigeria in its assessment of the show notes that the enthusiastic response from attendees reflected Chery’s alignment with the values of Nigerian consumers: durability, efficiency and style.

Indeed, it says the presence of Chery at the fair reinforced the brand’s status as a leader in innovative and high-quality vehicles.

“Chery’s presence at the fair signals its commitment to supporting Nigeria’s automotive industry growth,” it states, adding that the brand looks forward to continuing its journey with Nigerians seeking reliable and stylish vehicles that elevate their everyday driving experience.

Chery showcased the unique strengths and aesthetics of each of its models, with the Tiggo 8 Pro taking centre stage.

Tiggo 8 Pro

Known for its luxurious design and cutting-edge technology, the Tiggo 8 Pro made a lasting impact on attendees looking for a blend of sophistication and performance in an SUV.

Auto enthusiasts and prospective buyers were particularly captivated by the model’s spacious interior, high-quality finishes, and suite of intelligent features, which align with Chery’s reputation for engineering excellence.

Tiggo 4

For those interested in compact SUVs with versatility and style, the Tiggo 4 Pro was an instant hit.

Its sleek design, fuel efficiency, and advanced safety features resonated with visitors seeking a reliable yet stylish vehicle for urban and adventurous lifestyles alike.

The Tiggo 4 Pro’s appeal lies in its balance of form and function, and this resonated with young professionals, families, and automotive aficionados who stopped by Chery’s exhibit for a closer look.

Tiggo 2 Pro

The Tiggo 2 Pro also attracted significant attention at the fair.

Known as a stylish, compact SUV with a bold, urban design, the Tiggo 2 Pro struck a chord with those looking for a vehicle that combines affordability with aesthetic appeal and performance.

Its smaller size, combined with a powerful engine, makes it an ideal choice for city driving, and visitors were impressed by its efficient fuel consumption and user-friendly tech features, making it a perfect fit for Nigeria’s dynamic city life.

Arrizo 5

Arrizo 5, Chery’s stylish sedan that combines efficiency with cutting-edge technology, was part of the impressive lineup.

Many attendees were taken aback by the Arrizo 5’s seamless integration of petrol and CNG technology.

This appeals to those looking for sustainable and budget-friendly commuting options.

The sedan’s advanced safety features, plush interiors, and fuel efficiency made it a strong contender for those prioritizing both style and sustainability in a vehicle.

This year’s Lagos International Trade Fair saw an unprecedented turnout, with thousands of visitors exploring the diverse offerings from local and international brands.

Chery’s display not only highlighted the brand’s innovative automotive designs but also underscored its commitment to Nigeria’s automotive market.

The foot traffic at the Chery stand was a testament to the brand’s growing appeal, as well as Nigeria’s evolving automotive landscape, where demand for high-quality, dependable vehicles continues to rise.

Engagement with visitors

Beyond showcasing vehicles, Chery’s team engaged with visitors to explain the unique benefits of each model and answer questions.

This helped create a personal and informative experience for everyone who stopped by.

From live demonstrations to interactive sessions, Chery provided an immersive experience that helped attendeesj job understand the full scope of features each model offers, strengthening the brand’s connection with potential customers and automotive enthusiasts.

Carloha’s Sales Director, Mr. Joseph Omokhapue, says to make Chery ownership easy and affordable, highlighted their exclusive offers: a 6-year free service plan, 6-year/200,000 km warranty, and flexible auto financing options.

“These benefits are at the core of Carloha’s commitment,” he said, adding, “With fair pricing, nationwide 24/7 parts and service support, our customers can enjoy their Chery vehicles with complete peace of mind.”