NAJA 2024 Auto Awards: Mitsubishi, JAC, Maxus challenge Toyota Hilux in pickup contest – Newstrends
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NAJA 2024 Auto Awards: Mitsubishi, JAC, Maxus challenge Toyota Hilux in pickup contest

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NAJA 2024 Auto Awards: Mitsubishi, JAC, Maxus challenge Toyota Hilux in pickup contest

 

Will Mitsubishi L200 upstage Toyota Hilux as Nigeria’s Pickup of the year at the NAJA (Nigerian Auto Journalists Association) 2024 Auto Awards?

JAC T8 and Maxus’s T60 are two other strong contenders nominated along Mitsubishi L200 and Toyota Hilux for the coveted pickup of the year award this year.

This event, slated for December 11, 2024, is expected to highlight innovative designs, advanced technology, and the evolving preferences of Nigerian consumers in the utility vehicle segment.

Toyota’s Hilux, a household name synonymous with durability and performance in Nigeria, has historically held a strong grip on the pickup category.

However, competitors like Mitsubishi’s L200, JAC’s T8, and Maxus’s T60 are aiming to disrupt the market with offerings that promise superior value, innovative features, and competitive pricing.

The Mitsubishi L200 is entering the competition with a bold redesign, a robust turbo-diesel engine, and a reputation for reliability. The model boasts a sleek exterior, reinforced chassis, and cutting-edge safety features tailored for both urban and off-road environments.

Mitsubishi is also emphasizing fuel efficiency and a spacious interior to attract a broader consumer base, from businesses to adventure seekers.

Ford Ranger and Mitsubishi L200 have consistently challenged the Hilux.

But with innovations and strategic market moves, JAC and Maxus are positioning their pickup models as serious contenders in this competitive space.

JAC and Maxus are introducing alternatives that are generating buzz at the 2024 NAJA Auto Awards, which celebrate outstanding achievements in the Nigerian automobile industry.

JAC’s T8 pickup and Maxus’s T60 are being touted as key challengers to Toyota’s stronghold. Both brands have focused on blending modern technology, durability, and affordability to appeal to Nigerian consumers, particularly small business owners, fleet operators, and those seeking a vehicle that balances performance with cost-effectiveness.

The JAC T8, known for its sleek design and robust performance, has attracted attention with its impressive features and value proposition.

Experts believe that its combination of power, modern aesthetics, and an affordable price point could give the Toyota Hilux a run for its money.

Maxus, a subsidiary of the Chinese automotive giant SAIC Motor, has also emerged as a formidable player in the Nigerian pickup truck segment with the T60.

Maxus’s T60 offers a spacious cabin, impressive towing capacity, and a solid build designed for the Nigerian terrain.

The brand’s marketing strategy focuses on durability, fuel efficiency, and cutting-edge technology—attributes that could redefine the expectations for pickup trucks in the country.

While the nominees for the flagship “Car of the Year” category are still under wraps, other category contenders have been unveiled. These nominations highlight the industry’s best in manufacturing, innovation, and service delivery.

In the Heavy-Duty Truck of the Year category, JAC, FAW, and Howo Sinotruk are set for a fierce contest.

The Assembly Plant of the Year for cars sees local players Innoson Vehicle Manufacturing, GAC Motors, and Mikano Motors competing for the top spot.

Similarly, Lanre Shittu Motors (LSM), Dangote Sinotruk West Africa Ltd, and Perfection Motors are vying for supremacy in the Truck Plant of the Year category.

Chisco Transport, GUO Transport Company and Okeyson Transport have been shortlisted for the transport company of the year award.

The Mini-Bus Assembly Plant of the Year includes nominees such as Jet Systems, Innoson, and Nord, while the Product Launch of the Year features entries like the Toyota Land Cruiser Prado, Toyota Rumion, Toyota Belta, and the Suzuki Vitara.

Luxury enthusiasts will see Mercedes Benz S-Class as a strong contender for Luxury Brand of the Year, while Mercedes Benz GLE, BMW X7, and Range Rover Autobiography are competing in the Luxury SUV of the Year category.

In the Compact SUV of the Year, nominees include the Kia Sonett, Changan CS35, and Hyundai Venue, while the Toyota Land Cruiser Prado, Chery Tiggo Pro 2, and Nord A9 are vying for the Outstanding Entrant of the Year.

Theodore Opara, Chairman of the awards committee, explains the growing significance of these awards, saying, “Winning a NAJA Award is not just about prestige; it’s about solidifying a brand’s position in an increasingly competitive and challenging market.”

According to Mike Ochonma, NAJA Chairman, “Brands that were previously not dominant in the market are now making bold moves through customer engagement and leveraging digital platforms to enhance the purchasing experience.”

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Nigeria’s Mercedes Benz premier distributor Weststar Associates appoints Ebere Anenih as substantive MD, gives reasons

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Nigeria’s Mercedes Benz premier distributor Weststar Associates appoints Ebere Anenih as substantive MD, gives reasons

Weststar Associates Limited, the authorized general distributor of Mercedes-Benz in Nigeria, has announced the appointment of Ebere Anenih as the company’s managing director.
It said in a statement that her appointment signified a strategic leadership transition aimed at further strengthening Weststar’s position as the premier distributor of Mercedes-Benz vehicles in Nigeria and enhancing operational excellence across all areas of the business.
It noted that Ebere Anenih had been an invaluable part of Weststar since joining the company in 2016.
Part of the statement read, “Over the years, she has played a pivotal role in the organisation’s growth and success, serving in key leadership capacities, including Head of Legal, Compliance, and Business Network, as well as General Counsel for Legal Compliance and Human Resources.
“Her strategic approach to corporate governance and business operations has been instrumental in reinforcing the organisation’s reputation for excellence, compliance, and industry leadership.
“In her most recent role as Acting Managing Director, she successfully navigated the organisation through a challenging economic climate, demonstrating resilience, adaptability, and a commitment to sustainable business practices.
“Under her leadership, Weststar has continued to uphold the highest standards of service, operational efficiency, and customer satisfaction, ensuring that Mercedes-Benz remains the leading luxury automotive brand in Nigeria.
“Ebere Anenih’s professional expertise, leadership acumen, and dedication to excellence align seamlessly with Mercedes-Benz’s core philosophy of delivering ‘The Best or Nothing.’
“Her ability to drive strategic initiatives, promote innovation and collaboration, and lead high-performing teams has positioned her as a respected leader within the organisation and the broader automotive industry.

“Her tenure at Weststar has been marked by a deep commitment to optimizing business operations, enhancing stakeholder relationships, and fostering a culture of integrity and continuous improvement.”
Now as the substantive MD, she will be responsible for steering Weststar through the next phase of growth and transformation, according to the statement.
“Her focus will be on strengthening the organisation’s market position, driving operational efficiencies, and advancing strategic partnerships that align with the long-term vision of Weststar and Mercedes-Benz,” it statement.
She has a strong and experienced management team to rely on for support.
The management team dedicated to upholding Weststar’s standard of excellence comprises General Manager Sales, Christopher Irumudomon; General Manager, After-Sales, Ifeanyi Igbokwe; General Manager, Abuja Branch, Hakeem Isa; Head of Finance, Chima Otuechere; Parts Manager, Christiana Kanabe; Head of Commercial Vehicles, Umoh Ekanem; Head of Inventory, Raheem Adegboye, Head of Marketing, Oluwatobi Abimbola; and Head of Information and Technology, Chigozie Oranugo.
The company described Ebere Anenih’s appointment as a reflection of Weststar’s commitment to recognizing and empowering exceptional talent within the organisation.
“Her proven track record of success, strategic leadership, and deep understanding of the automotive landscape makes her a natural choice to lead Weststar into a future defined by customer-centric solutions, strong corporate governance and sustainable growth,” it added.

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Suzuki By CFAO slashes prices of Grand Vitara GL, GLX SUVs, EECO van in promotional campaign

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Suzuki By CFAO slashes prices of Grand Vitara GL, GLX SUVs, EECO van in promotional campaign

Suzuki by CFAO has commenced a nationwide promotional campaign, slashing prices of three outstanding models in a move to give Nigerians an opportunity to own durable, fuel-efficient and stylish Suzuki vehicles at affordable rate.
The fast-growing automobile dealership in Nigeria says in a statement that the limited-time offer also comes with added benefits designed to maximise customer value and return on investment.
The three models, Suzuki Grand Vitara GL, Grand Vitara GLX, and the Suzuki Eeco van, come with exclusive incentives such as one-year free service and free registration, apart from the price slash.
General Manager of Suzuki by CFAO, Madam Aissatou Diouf, says, “The Suzuki brand under CFAO remains committed to delivering affordability, innovation, and reliability to its customers.
“We encourage potential buyers to take advantage of this offer before it ends. Customer feedback continues to reinforce Suzuki’s reputation for quality, fuel efficiency, and overall satisfaction.”
The auto firm says the promotional offer allows customers to drive home the Suzuki Grand Vitara GL for ₦46 million, instead of ₦48 million, while the Grand Vitara GLX is currently available at ₦53 million, down from 55 million, and the Suzuki EECO van for ₦19.5 million, down from ₦23 million.

Grand Vitara GLX
This is a feature-packed SUV with a robust design, sophisticated styling, and cutting-edge technology.
It comes equipped with 1.5L, 2WD automatic transmission (FS), panoramic sunroof, power door mirrors, 16-inch alloy wheels, 9-inch touchscreen audio system, 360-degree camera, outstanding fuel efficiency of just 4-5 litres per 100km.

Grand Vitara GL
This variant features a 1.5L engine, 2WD automatic transmission (FS), power door mirrors, alloy wheels, and fabric seats while maintaining the same remarkable fuel efficiency as the GLX.

Suzuki Eeco van


This is for businesses and entrepreneurs seeking affordability and efficiency.
It is a versatile and reliable vehicle, perfect for a practical and affordable transportation solution.
It is powered by a 1.2-litre, 4-cylinder petrol engine and delivers 54 kW (73hp) of power and 101 Nm of torque;
5-speed manual transmission.
Its other features are exceptional fuel economy of just 4-5 litre per 100km; low maintenance costs and practical features such as manual air conditioning, park assist, and fabric seats.
Basic safety features, including seatbelts, a driver-side airbag, and an audio system with AM/FM radio and USB connectivity are available.

Exterior features
Compact design: The Eeco Panel van has a compact design, making it easy to maneuver in tight spaces.
Sliding doors: The van features sliding doors on both sides, providing easy access to the cargo area.
Rear door: The rear door is designed for easy loading and unloading of cargo.

Interior features
Spacious cargo area: The Eeco Panel van has a spacious cargo area, perfect for carrying goods, equipment, or tools.
Vinyl flooring: The cargo area features vinyl flooring, making it easy to clean and maintain.
Tie-down points: The van has tie-down points to secure cargo and prevent shifting during transport.

Safety
Driver airbag: The Eeco comes equipped with a driver airbag for added safety.
Seatbelts: The van features seatbelts for the driver and passengers.
Anti-lock braking system (ABS): The Eeco has ABS to prevent wheel lock-up during hard braking.

Comfort/convenience features
Manual air conditioning: The van which can accommodate 5 to 7 passengers features manual air conditioning for added comfort.
Power steering; The van features power steering for easy maneuverability.
The auto firm notes that this is a golden opportunity to own a Suzuki vehicle at an unbeatable price and urged interested people to visit any Suzuki by CFAO dealership nationwide to take advantage of this limited-time offer before it runs out.

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Six-month car fueling, other prizes for visitors at 2025 Lagos Motor Fair/Autoparts Expo

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Six-month car fueling, other prizes for visitors at 2025 Lagos Motor Fair/Autoparts Expo

As the countdown begins for the 2025 edition of the Lagos Motor Fair/Autoparts Expo, the organisers, BKG Exhibitions Limited, have announced a number of amazing prizes for visitors to the fair.

A six-month fueling of car will be offered as a grand prize apart from daily gift items including new batteries lined for visitors.

The event is slated to hold between 12 and 14 March, 2025 at the Federal Palace Hotel, Victoria Island, Lagos with the auto parts conference as part of the innovation this year.

Chairman of the Organising Committee for the show, Mr. Ifeanyichukwu Agwu, disclosed this in a new flyer released to the public.

Agwu, who doubles as the managing director of BKG Exhibitions, said, “The fair will be a landmark and a benchmark in auto show business in the entire West African sub-region.

“The all-inclusive event has been packaged to ensure that all stakeholders have a rewarding experience.

“This edition will feature a maiden one-day Autoparts Markets Leaders’ Conference/Summit, where papers on topical issues in the automotive business in Nigeria will be delivered by experts drawn from diverse fields related to the industry.

“It is geared towards making the event an all-round and encompassing automotive show.”

The aim of this novel conference, according to him, is to help in forging a united front amongst the traders and other stakeholders in the production, importation, distribution and sale of automotive component parts in the Nigerian market, which incidentally controls most of the other markets in Sub-Sahara Africa.

Agwu gave the theme of the conference/summit as ‘Transforming the Automotive Component Parts Industry in Nigeria: Leadership Strategies for Growth and Sustainability’.

He said the conference would equally treat issues such as “Transforming the Automotive Component Parts Industry in Nigeria, challenges and opportunities”, “Building a Central Leadership for the Automotive Component Parts Markets in Nigeria for greater efficiency”, “Exploring Local Manufacturing to reduce Dependence on Imports”, and “Partnership with Original Equipment Manufacturers (OEMs) – Building relationship with local and foreign OEMs to ensure steady supply of quality parts”.

Other topics for discussion are “Negotiating Bulk purchase/agreement with manufacturers”, “Establishing trust and collaboration between distributors and OEMs”, and, “Effective Supply Chain Management in the Automotive Component Parts Industry”.

This exclusive gathering, he said, would also bring together key stakeholders from major markets in Nigeria to interact with each other to enhance the building of a central leadership for the automotive component parts in Nigeria for greater cohesion and efficiency and OEMs participating in the event.

He added that notable banks and insurance companies, major oil companies, manufacturers and dealers in auto-spare parts and accessories had booked to participate at the event.

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