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Toyota to introduce new budget car before December 31
- Honours DPR, Customs, First Bank, others
Toyota Nigeria Limited has revealed its plans to introduce to the market a new entry-level vehicle before the end of the year, its Managing Director, Mr Kunle Ade-Ojo, stated this in Lagos.
He said this at the 2020 edition of the company’s annual customers’ award event, held in Lekki, where the Department of Petroleum Resources, Nigeria Customs Service and First Bank of Nigeria, among others, were honoured for being loyal to the brand.
Ade-Ojo said the new entry-level vehicle would come “at a friendly price”.
The TNL MD however did not reveal the name of the new product and its other details.
He said also hinted that the company planned to “stage a fleet conference that will unveil plans being put together by the TNL to continue to serve the best interest of its teeming customers in the country.”
He assured customers of the company’s commitment to continue to meet their expectations at every customer touch point.
He thanked the customers for their continued patronage and Toyota dealers for their unwavering commitment to satisfy the customers.
A statement by the company said the TNL Chairman, Chief Michael Ade.Ojo, had earlier spoken about quality of the Toyota brand, which he noted was built “on a strong foundation of the ‘can-do spirit’.
He said notwithstanding the quality and performance of the brand, “We will continue to seek new ways to reach out to our numerous customers to fulfill our mandate to keep them happy and satisfied.”
The TNL chairman also said the annual award was designed to appreciate “our teeming corporate and individual customers who have been loyal to us through the years and not forgetting our indefatigable dealers that have been resolute in their quality of service delivery to our esteemed customers.”
The gesture, according to him, “is hinged on our philosophy of rewarding loyalty no matter the circumstance. We will push beyond new horizons to achieve set targets.”
The Head, Dealer Development and Special Projects, Mr Henry Ojuoko, thanked all winners for their commitment and encouraged others to be in the winner’s seat next time, adding that company looked forward to a bright and rewarding 2021.
It stated that the DPR won the Evergreen Customer of the Year award for its commitment and consistent patronage of Toyota products and services over the years.
The Nigeria Customs Service came first in the customer of the year category; the First Bank was declared the first runner-up while another bank, Guaranty Trust Bank emerged the second runner-up.
Representatives of all the winning organizations expressed appreciation for TNL’s recognition and reward of their patronage.
They assured that they would continue to patronise the TNL urged the firm to remain consistent in its delivery of quality service and products.
Prizes were also presented to auto journalists that proved their mettle and professionalism in their objective reporting of activities/events in the automobile industry and the TNL activities. Rasheed Bisiriyu formerly of Punch newspapers came first in the Motoring Journalist of the Year category; Theodore Opara of Vanguard newspapers emerged first runner-up while Mike Ochonma of BusinessDay was declared the second runner-up.
According to the statement, the TNL remains the sole distributor of Toyota products for Toyota Motor Corporation (TMC) Japan in Nigeria.
It said, “The company is well-positioned pan Nigeria to provide industry-best after-sale service in the areas of genuine parts, vehicles servicing/repairs and sales of Toyota vehicles approved for Nigerian roads/environment by TMC Japan.
“The TNL has enjoyed the patronage of innumerable number of customers since inception while the organisation continuously seeks the best approach and technology to meet customers’ needs and aspirations.
“Consequently, the TNL on annual basis rewards its loyal customers that have remained resolute in their commitment to the brand and its services. Year 2020 was not an exception despite the challenges posed by the pandemic, the organisation made good to reward its loyal customers.”
Auto
Coscharis Motors launches new Renault Taliant at Abuja Motor Fair
Coscharis Motors launches new Renault Taliant at Abuja Motor Fair
One of the highlights of the just concluded Abuja International Motor Fair was the unveiling of a new model of Renault, Taliant, into the Nigerian market.
Coscharis, a leading automobile dealer and exclusive representative of the Renault brand in Nigeria, says the introduction of the new Renault model is a demonstration of its industry leadership and commitment to delivering quality, efficiency and innovation.
It said the event provided the rare opportunity to showcase the Taliant’s impressive features to lovers of new vehicles in Abuja, the nation’s capital.
Speaking at the event, Leticia Onuzulike, Branch Manager, Coscharis Motors Abuja, highlighted the Taliant’s unique features such as fuel efficiency, safety, comfort, ample storage capacity, high ground clearance, and a reliable suspension system.
Addressing the pressing concern of high fuel costs, Onuzulike said, “The major challenge amongst automobile enthusiasts in our market right now is the high cost of fueling their cars.
“Taliant has come to address that with its 1.0-litre turbocharged engine. This means that Taliant consumes far less fuel per kilometres compared to other cars in its class, helping you save significantly on fuel expenses.”
As part of the launch, Onuzulike announced an exclusive 10% discount for customers purchasing the Taliant or any other Renault variant displayed during the fair.
Director General of the National Automotive Design & Development Council (NADDC), Joseph Osanipin, commended Coscharis Motors for introducing the Taliant to the Nigerian market.
He advised the company to consider local assembly of the Taliant, stating: “Local assembly can reduce the car’s price, making it more affordable while boosting the local spare parts industry and creating jobs. NADDC is ready to partner with Coscharis to make this happen.”
The Taliant’s fuel efficiency was also applauded by CP James Nwokolo, Head of Transport, Force Headquarters, who spoke on its potential to reduce fleet operating costs.
He said, “The Taliant’s 1.0-litre turbocharged engine is a game-changer for fleet operators.
“This innovation will significantly cut fuel expenses, which is highly desirable in today’s economy.”
Brand Manager, Renault at Coscharis Motors Plc, Felix Mahan, announced that the auto firm had introduced a customer-friendly financing option through Coscharis Mobility.
He said, “With Coscharis Mobility, customers can access financing to purchase the Renault Taliant or other variants.
“This allows them to drive their car home immediately while arranging a flexible repayment plan that suits their convenience.”
Mahan also assured customers of exceptional aftersales support.
He said, “Coscharis Motors is fully equipped to handle all aftersales issues for the Taliant.
“With OEM-trained technicians, advanced tools, and readily available spare parts, our service centers across the country are prepared to meet all customer needs.”
According to the firm, Renault Taliant, designed with a muscular and dynamic exterior, combines innovation and elegance.
It says the vehicle striking C-shaped LED daytime running lights and sharp design lines exude confidence and set new standards in its class.
The Taliant is said to be available in two variants: Evolution and Techno, each offering unmatched value and performance.
L-R: Senior Sales Executive, Coscharis Motors Plc, Mrs. Patience Ugochukwu; Director General, National Automotive Design & Development Council, NADDC, Mr. Joseph Osanipin; Head, Auto Care/Consumer Products Division, Coscharis Motors Plc, Dr. Uzor Obuzor; Managing Director, BKG Exhibitions Ltd, Mr. Ifeanyi Agwu, during the unveiling of the new Renault Taliant, by Coscharis Motors Plc, at the Abuja International Motor Fair, in Abuja, recently.
Auto
NAJA 2024 Auto Awards: Mitsubishi, JAC, Maxus challenge Toyota Hilux in pickup contest
NAJA 2024 Auto Awards: Mitsubishi, JAC, Maxus challenge Toyota Hilux in pickup contest
Will Mitsubishi L200 upstage Toyota Hilux as Nigeria’s Pickup of the year at the NAJA (Nigerian Auto Journalists Association) 2024 Auto Awards?
JAC T8 and Maxus’s T60 are two other strong contenders nominated along Mitsubishi L200 and Toyota Hilux for the coveted pickup of the year award this year.
This event, slated for December 11, 2024, is expected to highlight innovative designs, advanced technology, and the evolving preferences of Nigerian consumers in the utility vehicle segment.
Toyota’s Hilux, a household name synonymous with durability and performance in Nigeria, has historically held a strong grip on the pickup category.
However, competitors like Mitsubishi’s L200, JAC’s T8, and Maxus’s T60 are aiming to disrupt the market with offerings that promise superior value, innovative features, and competitive pricing.
The Mitsubishi L200 is entering the competition with a bold redesign, a robust turbo-diesel engine, and a reputation for reliability. The model boasts a sleek exterior, reinforced chassis, and cutting-edge safety features tailored for both urban and off-road environments.
Mitsubishi is also emphasizing fuel efficiency and a spacious interior to attract a broader consumer base, from businesses to adventure seekers.
Ford Ranger and Mitsubishi L200 have consistently challenged the Hilux.
But with innovations and strategic market moves, JAC and Maxus are positioning their pickup models as serious contenders in this competitive space.
JAC and Maxus are introducing alternatives that are generating buzz at the 2024 NAJA Auto Awards, which celebrate outstanding achievements in the Nigerian automobile industry.
JAC’s T8 pickup and Maxus’s T60 are being touted as key challengers to Toyota’s stronghold. Both brands have focused on blending modern technology, durability, and affordability to appeal to Nigerian consumers, particularly small business owners, fleet operators, and those seeking a vehicle that balances performance with cost-effectiveness.
The JAC T8, known for its sleek design and robust performance, has attracted attention with its impressive features and value proposition.
Experts believe that its combination of power, modern aesthetics, and an affordable price point could give the Toyota Hilux a run for its money.
Maxus, a subsidiary of the Chinese automotive giant SAIC Motor, has also emerged as a formidable player in the Nigerian pickup truck segment with the T60.
Maxus’s T60 offers a spacious cabin, impressive towing capacity, and a solid build designed for the Nigerian terrain.
The brand’s marketing strategy focuses on durability, fuel efficiency, and cutting-edge technology—attributes that could redefine the expectations for pickup trucks in the country.
While the nominees for the flagship “Car of the Year” category are still under wraps, other category contenders have been unveiled. These nominations highlight the industry’s best in manufacturing, innovation, and service delivery.
In the Heavy-Duty Truck of the Year category, JAC, FAW, and Howo Sinotruk are set for a fierce contest.
The Assembly Plant of the Year for cars sees local players Innoson Vehicle Manufacturing, GAC Motors, and Mikano Motors competing for the top spot.
Similarly, Lanre Shittu Motors (LSM), Dangote Sinotruk West Africa Ltd, and Perfection Motors are vying for supremacy in the Truck Plant of the Year category.
Chisco Transport, GUO Transport Company and Okeyson Transport have been shortlisted for the transport company of the year award.
The Mini-Bus Assembly Plant of the Year includes nominees such as Jet Systems, Innoson, and Nord, while the Product Launch of the Year features entries like the Toyota Land Cruiser Prado, Toyota Rumion, Toyota Belta, and the Suzuki Vitara.
Luxury enthusiasts will see Mercedes Benz S-Class as a strong contender for Luxury Brand of the Year, while Mercedes Benz GLE, BMW X7, and Range Rover Autobiography are competing in the Luxury SUV of the Year category.
In the Compact SUV of the Year, nominees include the Kia Sonett, Changan CS35, and Hyundai Venue, while the Toyota Land Cruiser Prado, Chery Tiggo Pro 2, and Nord A9 are vying for the Outstanding Entrant of the Year.
Theodore Opara, Chairman of the awards committee, explains the growing significance of these awards, saying, “Winning a NAJA Award is not just about prestige; it’s about solidifying a brand’s position in an increasingly competitive and challenging market.”
According to Mike Ochonma, NAJA Chairman, “Brands that were previously not dominant in the market are now making bold moves through customer engagement and leveraging digital platforms to enhance the purchasing experience.”
Auto
Skymit Motors thrills with all-new Mercedes-Benz E-Class unveiling at Lagos Banana Island
Skymit Motors thrills with all-new Mercedes-Benz E-Class unveiling at Lagos Banana Island
Skymit Motors Limited recently took the launch of the all-new Mercedes-Benz E-Class to Banana Island Estate, Lagos, creating excitement among the residents.
The unveiling, in conjunction with Weststar Associates Limited, the authorised distributor of Mercedes-Benz vehicles in Nigeria, was done at the estate’s annual Starlight Night held on Saturday, November 23rd, which added glamour to the night.
Skymit, one of the renowned companies in the Nigerian automotive industry, an authorized Mercedes-Benz dealership, has close to 40 years of operations in Nigeria.
The auto firm shares the mission of promoting the “brand with the star” as well as providing Nigerians with exceptional service.
The residents of Banana Island Estate enjoyed a special showcase of the all-new Mercedes-Benz E-Class, along with other vehicles from the Mercedes-Benz Top-End Vehicle (TEV) portfolio, the statement added.
Indeed, the all new E-Class was easily the highlight of the night as the Skymit & Weststar team had put together an exclusive setting at the entrance of the estate.
Residents received even more luxurious experience with a Mercedes-Benz Lounge that was located at the Starlight Night performance.
The Mercedes-Benz E-Class is the epitome of meticulous craftsmanship and technological prowess, a harmonious blend of cutting-edge technology, exquisite design, and unparalleled performance.
Just like its predecessor, the new E-Class promises to redefine the automotive landscape in Nigeria and provide an unrivaled driving experience. The new E-Class marks the advent of a new generation, introducing more technology and luxury.
Its powertrains are complemented by a fresh exterior design, creating a captivating presence on the road. Inside the vehicle, a plethora of new technology features permeate the cabin, providing a digital atmosphere that’s both immersive and intelligent.
Top executives from Skymit Motors were available to engage all guests, such as Mr. Martin Ayeni, Executive Director, Mr. Segun Naiye, General Manager, Mr. Bola Olaoshun, PA/Head of Admin, Mr. Oladimeji Ajayi, Finance Manager, Mr. Shakiru Babatunde, Sales Manager, Ms. Motunrayo Buraimoh, HR Manager, and Mr. Akin Abimbade, Protocol Manager.
There were also Directors and Executives from Weststar; including its Directors, Mr. Francis Ogboro and Mr. Osayande Asemota, its Managing Director, Mrs. Ebere Anenih; General Manager, Sales, Mr. Christopher Irumudomon; General Manager After-Sales, Mr. Ifeanyi Igbokwe; Head of Finance, Mr. Chima Otuechere, Head of Marketing, Mr. Oluwatobi Abimbola, and Head of IT, Mr. Chigozie Oranugo.
According to the statement, said the all-new E-Class along with other Mercedes-Benz Top-End Vehicles (TEVs) are now available at the Skymit Motors showrooms on Mobolaji Bank Anthony way in Ikeja and on Adeola Odeku Street in Victoria Island.
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