Farooq Kperogi: One president, many spokesmen, and mixed messages amid misery

President Bola Ahmed Tinubu’s unparalleled appointment of three official, cabinet-level spokesmen—in addition to 9 other senior media aides— symptomizes an insidious governmental malaise. It shows a government that is obsessed with public relations at the expense of public welfare, propaganda at the expense of progress, and mind management at the expense of meaningful management.

On November 14, Daniel Bwala, the former mouthpiece for PDP’s Atiku Abubakar during the last presidential campaign, was inaugurated as Tinubu’s Special Adviser on Media and Public Communication. This move added him to a line-up that already included Bayo Onanuga, Special Adviser on Information and Strategy, who had been informally recognized as the senior spokesperson after Ajuri Ngelale’s dramatic exit, and Sunday Dare, Special Adviser to the President on Public Communication and National Orientation.

Yet, on his very first day, October 18, Bwala brazenly declared himself “the spokesman for the president” to State House correspondents, proclaiming that he was the direct successor to Ngelale. His Twitter declaration further cemented his self-anointment: “Resumed officially as the Special Adviser, Media and Public Communications/Spokesperson (State House).”

Since Onanuga had effectively functioned as the spokesman for the president after Ngelale was forced out of the Presidential Villa, it seemed like Tinubu had no confidence in Onanuga and chose to upstage him by bringing in Bwala.

That puzzled me. I wondered what reputational, symbolic, or political capital Bwala had to earn such an edge. Here’s a man who is deeply resented by Tinubu supporters for his erstwhile caustic attacks on the president and APC during the last election, who is reviled by the opposition for his perceived treachery and mercenariness, and who is disdained by people who couldn’t care less about both Tinubu and the opposition. Such a person is more of a reputational liability than an asset for persuasion.

So it came as no surprise when I read a swift news release from Bayo Onanuga disclaiming Bwala’s self-description as “the spokesperson” for the president. TheCable of November 19 reported that Tinubu was “furious on learning of Bwala’s manoeuvre and immediately instructed Onanuga to issue a clarification.”

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The “clarification” says Bwala is now Special Adviser Policy Communication and Sunday Dare is now Special Adviser, Media and Public Communications. “These appointments, along with the existing role of Special Adviser, Information and Strategy, underscore that there is no single individual spokesperson for the Presidency. Instead, all the three Special Advisers will collectively serve as spokespersons for the government,” the statement said.

Tinubu has by far the largest media team in Nigeria’s history—just like he has the largest cabinet in Nigeria’s history. Yet his government has inflicted the most hardship on Nigeria and demands the greatest sacrifice from Nigerians whom he has already stripped of basic welfare and dignity.

Despite this elaborate roster of media professionals, Tinubu’s government stands as a paradox: the most expansive communication team in Nigerian history, yet the most tone-deaf administration in addressing the agonies of ordinary Nigerians. Like his record-breaking cabinet size, his communication machinery seems less about functionality and more about optics—a poorly orchestrated façade against the backdrop of deepening national suffering.

Historically, Nigerian presidents have managed with far leaner communication teams. President Olusegun Obasanjo had a relatively modest media and communications team. His first spokesperson was Doyin Okupe, who was designated as Special Assistant on Media and Publicity from 1999 to 2000.

He was succeeded by Tunji Oseni whose designation was changed to Senior Special Assistant on Media and Publicity and served in that role from 2000 to 2003. He was replaced by Remi Oyo from 2003 until 2007.

Apart from these official spokespeople, Obasanjo appointed Dr. Stanley Macebuh as Senior Special Assistant on Public Communications. After firing him, he replaced him with Emmanuel Arinze.

He also appointed Femi Fani-Kayode as Special Assistant on Public Affairs and replaced him with Uba Sani after elevating him to a minister. In other words, Obasanjo never had more than three media/communications people at any one time, and he always had just one official spokesperson.

Umaru Musa Yar’Adua’s had Olusegun Adeniyi as his one and only media person/spokesperson. He is also on record as the first president to elevate the position to a cabinet-level position by redesignating as a “Special Adviser” position.

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Goodluck Jonathan sustained this tradition. When Ima Niboro was his Special Adviser on Media and Publicity from 2010 to 2011, he had no other media/communications person. And when Reuben Abati took over from Niboro from 2011 to 2015, he was the only spokesperson and media/communications person for the president.

The slide into a propagandocracy began with Muhammadu Buhari, who doubled down on PR appointments. While Femi Adesina served as his Special Adviser on Media and Publicity, Garba Shehu operated as Senior Special Assistant on Media and Publicity. Buhari’s entourage also included social media mavens, photographers, and digital content creators—an unprecedented escalation in spin management.

There was Tolu Ogunlesi (Special Assistant, Digital & New Media); Lauretta Onochie (Personal Assistant, Social Media); Bashir Ahmad (Personal Assistant, New media); Sha’aban Sharada (Personal Assistant, Broadcast Media); Naziru Muhammed (Personal Assistant, TV Documentary); Sunday Aghaeze (Personal Assistant, Photography); and Bayo Omoboriowo (Personal Assistant/ President’s Photographer).

But Tinubu has taken this expansion to absurd heights. Apart from three cabinet-level official spokespersons, you also have Tunde Rahman (Senior Special Assistant to the President — Media); Abdulaziz Abdulaziz (Senior Special Assistant to the President — Print Media); O’tega Ogra (Senior Special Assistant (Digital/New Media); Tope Ajayi – Senior Special Assistant (Media & Public Affairs); Segun Dada (Special Assistant — Social Media); Nosa Asemota – Special Assistant (Visual Communication); Mr Fredrick Nwabufo (Senior Special Assistant to the President — Public Engagement); Mrs Linda Nwabuwa Akhigbe (Senior Special Assistant to the President — Strategic Communications); and Mr Aliyu Audu (Special Assistant to the President — Public Affairs).

Such bloated extravagance sends a disconcerting message about the administration’s priorities during a time of profound economic hardship.

In a March 4, 2017 column titled “Propagandocracy and the Buhari Media Center,” I pointed out that the size of a government’s propaganda apparatus is often inversely proportional to its confidence in its own legitimacy. Tinubu’s indulgence in this over-the-top PR operation signals two troubling realities: insecurity and incoherence.

The insecurity stems from an acute awareness of its own fragility—an administration desperate to control the narrative because it knows it has failed to deliver on substantive governance. The incoherence arises from the cacophony of voices in this unwieldy structure, breeding contradictions, turf wars, and conflicting messages. How can a government unable to synchronize its internal communication hope to connect with its citizens?

At its core, Tinubu’s sprawling PR machine is emblematic of an administration focused on perception management rather than problem-solving. This gluttonous obsession with propaganda, in the midst of soaring inflation, subsidy removals, and austerity measures, is an affront to struggling Nigerians.

Leadership demands more than just the appearance of competence; it demands action. Until Tinubu shifts his focus from multiplying spokespersons to delivering substantive governance, his legacy risks being that of a leader who built a fortress of spin while the people languished outside its gates.

Farooq Kperogi : One president, many spokesmen, and mixed messages amid misery

Farooq Kperogi is a renowned Nigerian columnist and United States-based Professor of Journalism. 

Apomu king turns warmonger for PDP

Tunde Odesola

(Published in The PUNCH, on Friday, November 15, 2024)

As a nobody son of a nobody, I dare not caress the blade of the king’s sword with the palms of my hands. Otherwise, blood shall trail my footsteps to Ìmògún, the ancient place of skulls, where the heads of the guilty and the guiltless tumble down the hill on the king’s inviolable order. In utter respect and total submission, I bow and tremble before the throne of Apomu! Who am I to look into the eyes of the gangster of Apomu, Oba Kayode Adenekan Afolabi? Èwò orisa!

As a commoner, I dare not disrespect the Alapomu. May Sango kill my bata drum and its accoutrements! I fear the king, I swear. May the king’s sword not be unsheathed from its scabbard before my very eyes, and stabbed into my very back – won ò ní ti ójù mí yo idà, kí wón tí èyìn mí kíbó. The mighty king kills who dares, aróbafín ni oba n pa! May my writings and agitation not kill me like Ken Saro-Wiwa. May the king not kill me.

Trembling – therefore – I maintain égbèfà distance near to the king; fearful – thereof – I move away from the king at égbèje distance because, in the land of Ódùdúwà, you dare and die – the king is the next in command to the gods.

In the land of Káárò Ójíire, nobody greets the king standing, we prostrate to greet the Alapomu, the almighty oba who gallantly fought on the side of the Peoples Democratic Party in the Osun House of Reps election war in 2023. K-a-b-i-y-e-s-i o!

Actually, I didn’t set out to write about the Alapomu in this edition. I had my mind set on the great Baptizer, sorry, I mean the great Balthazar of Equatorial Guinea Kingdom, Emperor Ebang Engonga (GCFR), who baptised over 400 women in the sea of his semen.

Because of its faraway distance, I was preparing to tread the spider’s web to Malabo, moving gingerly, ensuring my feet and hands did not get entangled in the naughty knots dotting the spider’s silky entrapment while trying to critique Balthazar.

But, a day before I was to write the Balthazar article, a bedlam suddenly arose over the viral video of the Alapomu in a Whatsapp group I belong to. I didn’t join the hullabaloo but took notice of the various press statements about the unkingly action of the Alapomu.

Most Whatsapp groups are madhouses with madmen and madwomen prescribing medications for madness. To maintain your sanity, you must know how to unstick yourself from the gummy madness online.

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The farmer’s calamity is the sparrow’s hilarity. I repeat, the farmer’s cause of weeping is the sparrow’s source of laughter. The sparrow’s belly, full of corn, draws scorn and baleful looks from the helpless farmer.

Journalism and quicksilver and shifting sands are all children of the same father called Dynamism. The life of a columnist is the fate of the Swiss watch – tick-tock, tick-tock without rest – life of news monitoring round-the-clock, and when you think you finally got a topic you want to write about, another bigger story breaks, belittling the story you’re exploring. When this happens, the columnist becomes a creative spider, webbing a potpourri of tales.

You will agree that Balthazar’s story should be a stand-alone tale. Balthazar is big. He’s an elephant, he needs space. And I figure the Balthazar story will still resonate throughout the year, so I can always come back to it, but the Alapomu story would soon be lost in the ocean of the tyranny our tyrant elite drown the masses.

Along the way, I had also given a thought to the interview by popular gospel musician, Yinka Ayefele, whose radio guest – a demented cannibal, claimed to have killed over 80 persons. Ultimately, however, I had to drop Balthazar and Yinka Ayefele, and hug the Alapomu.

Crowned only four years ago, the viral video of Alapomu’s verbal dysentery during a PDP empowerment event in his domain recently is both repulsive and shameful.

Fellow Nigerians, this is a translation of what the man called kabiyesi said in Yoruba, “I will tell you PDP members a secret: Go and take good care of your house because we do not know who the rival party will put forward (for the next election). If the rival party puts forward a strong candidate, and if there’s no unity in PDP, it can affect us. I always say something to people – you don’t know the value of your possession until you lose it. No matter what, let’s cherish our common interest.

“I’m using this opportunity to beg you (PDP members) to stand by Lanre (Oladebo). On the eve of his election, Akogun stormed my palace, and said, “Kabiyesi, you have been slammed to the ground.” I said, “Who slammed me to the ground?” He (Akogun) said, “It is Olufi (the King of Gbongan).” I said, “What? Olufi!? Olufi is my son! Gbongan was founded in 1793, the Olufi is junior to me, he should be calling me father. How can he slam me?

“Akogun spoke and maintained that the rival party had met.” I said, “Ha, the election is no longer between Lanre and Oluga, it’s now between Olufi and I, and I will show him (Olufi) that I’m his father. I had an elaborate meeting with Mao, who didn’t reveal the content of our meeting to you people. He (Mao) is right behind me here. (He looks sideways to his back where Mao was seated).”

Boasting of his indomitable powers, the Apomu ruler continued, “I said, Mao, if the election turns to war, so be it; if it turns to combat, so be it. No one can cage the king but God. I told Mao that at all costs, I am solidly behind him – go and unleash absolute violence – this candidate (Lanre) MUST win the election. Then the situation snowballed into “Ta! Ta! Ta! Ta! Ta! To! Ta! Ta! Ta! Ta! Ta! We thank God the effort yielded good fruit…” And the people hailed the king.

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Lanre Oladebo, the incumbent House of Representatives member representing the Ayedaade/Irewole/Isokan federal constituency, is an indigene of Apomu while his major rival in the 2023 election, Mrs Taiwo Oluga, an All Progressives Congress chieftain, whom Oladebo overthrew, is an indigene of Gbongan. Mao’s full name is Alhaji Lateef Adeniran. An ex-chairman of Isokan LG, Mao is also from Apomu.

The Ayedaade/Irewole/Isokan federal constituency has a history of producing women for the House of Reps seat, with a former Speaker, Mrs Patricia Etteh (PDP), and Mrs Ayo Omidiran (APC), representing the zone for two terms each before Oluga was elected in 2019, losing re-election in 2023 to Oladebo, a male.

The inadvertent revelation of the Alapomu confirms the ta-ta-ta-ta-ta-to-ta-po-pa that shot Oladebo to victory. What a king! What a country!

The ta-ta-ta-ta-ta king of Apomu is not an ápòdà; he’s educated, handsome and suave. But a king should not abandon the nobility of his throne to roll in the gutter of politics because, eventually, he would be like the old man, who ties corn cobs to his waist and is being chased about the village by chickens pecking at his Balthazar.

Apomu was a great community, historically. For about 400 years, Apomu was the economic nerve centre of the entire Oyo Empire of the 16th Century. Its strategic location as a land connecting various Yoruba inland and riverine communities, together with its proximity to resources, accessible roads and political stability, made Apomu the market of choice.

Because of the humongous wealth it generated, security was not discounted in Apomu. Guards were on alert in the land, securing lives and property. But one day, says Yoruba oral tradition, something strange happened to one of the guards, making him to flee the town, bequeathing to the Yoruba language this proverb that describes profound calamity, “Ìlóyá, oníbodè Apòmù, a kó o n’Ífá, a gbà á lóbìnrin, òpèlè tí kò bá wolé mú, ajá gbe e, ‘e bá mi mu, e bá mi mu’, ajá ko si kònga, ilé tí kò bá wò, ilé jóná.” Meaning: It’s time to go, declares the Apomu border guard, whose Ifa goodwill was stolen, and his wife was snatched. He rushes inside his house to get his Ifa oracle to divine why life is going awry, a dog snaps up his oracle. He runs after the dog, shouting ‘help, help’ ‘help’, the dog falls into a well, he runs back home only to find his house on fire.”

That wasn’t the only unfortunate incident in the history of Apomu. Apomu also witnessed the Owu War between 1820 and 1827. The war involved Ife and Owu over the control of Apomu, which was under Ife. The war which led to the destruction of Owu caused Owu indigenes to flee to present-day Abeokuta. The war arose over slaves and trade conflicts.

By boasting that kings are above every authority in the land except God, Afolabi arrogantly smashes the meaning of k-a-b-i-y-e-s-i on the head of decency while the police, DSS and INEC watch helplessly.

I know most traditional rulers are battleaxes and footmats of various political parties. But Apomu has an illustrious history. The Alapomu should stop stoking the embers of political war, he should lead with honour.

Email: [email protected]

Facebook: @Tunde Odesola

X: @Tunde_Odesola

Apomu king turns warmonger for PDP

Farooq Kperogi: What Trump’s comeback may mean for Africa

A few weeks ago, I spoke at a symposium in my university here in Georgia on the implications of the U.S. presidential election for the African diaspora. To the bemusement of my audience (who were a mix of Donald Trump and Kamala Harris supporters), I explained the curious phenomenon of African support for Donald Trump, particularly among Nigerian and Kenyan evangelicals.

I described how a surprising number of African Christians (and, in fact, some Muslims) consider Trump “God’s chosen one,” a valiant defender of conservative religious values whom they imagine will take on global LGBTQ rights with righteous vengeance.

The audience was incredulous and struggled to reconcile Trump’s infamous moral transgressions with his appeal to African conservatives. When I explained that these supporters see Trump as a warrior against the “cultural liberalism” they believe threatens their faith, eyebrows raised.

The eyebrows raised even further when I pointed out that there are Muslims who are so disillusioned with the Biden/Harris administration’s support for Israel that they prayed for a Trump win even when Trump is more manifestly hawkish than Biden/Harris and so disdains Muslims that he enacted a “Muslim ban” (which actually included non-Muslims) within the first few months of his first presidency.

But here’s the crux: Donald Trump is no more interested in religious morality than he is in the theological reveries of his African fan base. He is, in truth, a transactional man, a walking paradox of deals and calculations, utterly bereft of the very spiritual or moral foundation his African supporters so naively project onto him.

Trump’s “faith,” such as it is, is at best a performance, an asset to be deployed for strategic gains among America’s own conservative Christians, whom he has calculatedly courted for votes. To imagine Trump as the champion of conservative religious values is to mistake calculation for conviction and propaganda for principle.

His record speaks louder than his rhetoric. In 2015, for example, at a gathering of conservative Christians in Iowa, he openly admitted he never asks God for forgiveness, a theological anathema for any believer.

Later, on the campaign trail, he betrayed his biblical unfamiliarity, when he clumsily referred to “Two Corinthians” rather than the more common “Second Corinthians.” A slip of the tongue, perhaps, but in a subsequent interview, he tried to salvage his Christian credibility but ended up quoting a verse that doesn’t even exist: “Never bend to envy,” he offered, an adage Christians say is found nowhere in the Bible.

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Even when cornered about his favorite Bible verse, he misfired by citing “an eye for an eye,” a command Jesus explicitly repudiated. These are not the errors of a deeply religious man but the floundering of someone who considers faith a tool, not a calling.

Two Trump biographers sum up his attitude to Christianity and God nicely. Timothy O’Brien, in a 2007 book titled TrumpNation: The Art of Being Donald, wrote: “Donald has never been a spiritually or religiously serious person.”

And in 2001 book titled The Trumps: Three Generations That Built an Empire (which was revised and reissued as The Trumps: Three Generations of Builders and a President), Gwenda Blair wrote: “He’s a transactional guy with humans, and it’s no different with God — it’s all about whatever is to his advantage with regard to his supporters, and referencing God is exactly and only that.”

Yet for all his transparent artifice, Trump has nonetheless cast a beguiling spell on certain parts of Africa and the African diaspora, who see in him a savior of conservative values. They seem unfazed by the fact that his administration’s policies, his rhetoric, and his track record show little regard for Black humanity.

This disdain was palpable during his last tenure, and his recent rallies have done nothing to dispel it. Take, for instance, his unfounded claim during the first and only presidential debate that Black Haitian immigrants in Springfield, Ohio, were eating cats and dogs, a baseless assertion that isn’t just false but revelatory: it reveals a mind committed to degrading Blackness wherever he sees it.

There’s a dark and disheartening history here. Trump’s disdain for Black people isn’t new, nor has it emerged from thin air. His bigotry is old news, woven through an embroidery of disparaging comments, discriminatory practices, and racially motivated policies dating back decades.

In 1973, the Department of Justice sued Trump for refusing to rent apartments to Black families, citing his blatant violation of the Fair Housing Act. He fought the case before reluctantly signing an agreement to stop his racist practices.

His remarks afterward? He railed that the government was forcing him to rent to “welfare recipients,” the vile code by which he aligned poverty with Blackness. The sentiment was clear: in his mind, Black people didn’t belong, and it was his duty to keep them out.

Such is Trump’s enduring perspective, made all the more alarming by his political ascendance. The implications of his return for Africa are both direct and symbolic. During his previous presidency, Trump cut aid programs that many African countries rely on and dismissed African immigrants as a detriment to American society.

His rhetoric went beyond mere words; his policies made a statement, a policy posture that informed his supporters, shaped the broader narrative around Black immigration, and foreshadowed his now-infamous “shithole countries” comment in 2018.

When Trump disparaged Haiti, Nigeria, and other Black-majority nations in favor of immigration from Norway, it wasn’t just a one-off gaffe; it was a worldview rooted in negrophobic disdain.
In truth, Trump has never reckoned with the humanity of Black people. Even before his “shithole countries” remark, he lambasted a Black accountant in 1991, citing “laziness as a trait in Blacks.”

Years later, during his 2016 campaign, he praised Ann Coulter’s venomously xenophobic book, which decried the arrival of Nigerians in the United States as a criminal invasion.

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His decision to block the appointment of Ngozi Okonjo-Iweala, a Nigerian-American, to lead the World Trade Organization in 2020, was yet another evidence of his disregard for Black excellence—American citizenship or no.

This is not a man whose opinions have been shaped by reasoned disagreement but by ingrained prejudice and an unwavering belief that Black lives, both within and outside of America, are lesser. Such a man at the helm of one of the world’s most powerful nations isn’t just a potential diplomatic nightmare; it’s a moral catastrophe for those who value the dignity of human life.

For Africa, the implications of a Trump resurgence are manifold. His approach to immigration alone could lead to increased restrictions on Africans seeking opportunity or refuge in the United States.

His contempt for Africans doesn’t only taint those who seek to immigrate but extends to those who remain. His willingness to denigrate entire nations with his vile language reinforces a global view of Africa as “the other,” a place he deemed too backward to deserve respect or dignify.

But Trump’s leadership affects more than just immigration. His previous administration gutted health programs that African nations relied on to tackle AIDS, malaria, and other epidemics. His withdrawal from multilateral agreements and climate initiatives destabilized African countries that disproportionately suffer from the effects of global warming and benefit the least from its economic causes.

Africa is neither immune to nor shielded from Trump’s reign. From economic pressures to ideological disrespect, his contempt manifests as policies that undermine progress and sow the seeds of isolationism.

For Africans, Trump’s victory isn’t just a foreign policy issue; it’s a personal affront. It’s a slap in the face to the millions of Africans who know America as a country that historically symbolized freedom, opportunity, and hope.

Africa’s bond with the United States transcends politics; it is the memory of independence movements supported by the promise of democracy, the aspiration for economic opportunity, and the reverence for cultural exchange. Trump’s worldview, with its utter disregard for Black humanity, threatens to erode this bond, leaving in its wake a continent left to question its ties with the West.

The challenge before Africa is to use this moment as an opportunity for unity and self-determination.

Trump’s contempt is an ugly mirror, a stark reminder that Africa cannot rely on foreign validation. Leaders and citizens alike must demand dignity, both in their interactions with the United States and in their own national narratives.

The message should be clear: Africa is neither a pawn nor a supplicant. It is a continent rich in resources, diversity, and human potential, undeserving of the scorn Trump so freely dispenses.

Trump’s victory may symbolize a return to darkness, but it is also an opportunity to galvanize resilience. Africa need not waste energy on a man who cannot see beyond his prejudice; instead, it should look to the future with resolve.

Africa’s destiny lies not in the hands of a foreign leader, and certainly not in one so blind to its humanity. Let his disdain be a rallying cry, not for despair, but for Africa to rise on its own terms.

Farooq Kperogi: What Trump’s comeback may mean for Africa

Farooq Kperogi is a renowned Nigerian columnist and United States-based Professor of Media Studies.