Opinion
Farooq Kperogi: One president, many spokesmen, and mixed messages amid misery
Farooq Kperogi: One president, many spokesmen, and mixed messages amid misery
President Bola Ahmed Tinubu’s unparalleled appointment of three official, cabinet-level spokesmen—in addition to 9 other senior media aides— symptomizes an insidious governmental malaise. It shows a government that is obsessed with public relations at the expense of public welfare, propaganda at the expense of progress, and mind management at the expense of meaningful management.
On November 14, Daniel Bwala, the former mouthpiece for PDP’s Atiku Abubakar during the last presidential campaign, was inaugurated as Tinubu’s Special Adviser on Media and Public Communication. This move added him to a line-up that already included Bayo Onanuga, Special Adviser on Information and Strategy, who had been informally recognized as the senior spokesperson after Ajuri Ngelale’s dramatic exit, and Sunday Dare, Special Adviser to the President on Public Communication and National Orientation.
Yet, on his very first day, October 18, Bwala brazenly declared himself “the spokesman for the president” to State House correspondents, proclaiming that he was the direct successor to Ngelale. His Twitter declaration further cemented his self-anointment: “Resumed officially as the Special Adviser, Media and Public Communications/Spokesperson (State House).”
Since Onanuga had effectively functioned as the spokesman for the president after Ngelale was forced out of the Presidential Villa, it seemed like Tinubu had no confidence in Onanuga and chose to upstage him by bringing in Bwala.
That puzzled me. I wondered what reputational, symbolic, or political capital Bwala had to earn such an edge. Here’s a man who is deeply resented by Tinubu supporters for his erstwhile caustic attacks on the president and APC during the last election, who is reviled by the opposition for his perceived treachery and mercenariness, and who is disdained by people who couldn’t care less about both Tinubu and the opposition. Such a person is more of a reputational liability than an asset for persuasion.
So it came as no surprise when I read a swift news release from Bayo Onanuga disclaiming Bwala’s self-description as “the spokesperson” for the president. TheCable of November 19 reported that Tinubu was “furious on learning of Bwala’s manoeuvre and immediately instructed Onanuga to issue a clarification.”
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The “clarification” says Bwala is now Special Adviser Policy Communication and Sunday Dare is now Special Adviser, Media and Public Communications. “These appointments, along with the existing role of Special Adviser, Information and Strategy, underscore that there is no single individual spokesperson for the Presidency. Instead, all the three Special Advisers will collectively serve as spokespersons for the government,” the statement said.
Tinubu has by far the largest media team in Nigeria’s history—just like he has the largest cabinet in Nigeria’s history. Yet his government has inflicted the most hardship on Nigeria and demands the greatest sacrifice from Nigerians whom he has already stripped of basic welfare and dignity.
Despite this elaborate roster of media professionals, Tinubu’s government stands as a paradox: the most expansive communication team in Nigerian history, yet the most tone-deaf administration in addressing the agonies of ordinary Nigerians. Like his record-breaking cabinet size, his communication machinery seems less about functionality and more about optics—a poorly orchestrated façade against the backdrop of deepening national suffering.
Historically, Nigerian presidents have managed with far leaner communication teams. President Olusegun Obasanjo had a relatively modest media and communications team. His first spokesperson was Doyin Okupe, who was designated as Special Assistant on Media and Publicity from 1999 to 2000.
He was succeeded by Tunji Oseni whose designation was changed to Senior Special Assistant on Media and Publicity and served in that role from 2000 to 2003. He was replaced by Remi Oyo from 2003 until 2007.
Apart from these official spokespeople, Obasanjo appointed Dr. Stanley Macebuh as Senior Special Assistant on Public Communications. After firing him, he replaced him with Emmanuel Arinze.
He also appointed Femi Fani-Kayode as Special Assistant on Public Affairs and replaced him with Uba Sani after elevating him to a minister. In other words, Obasanjo never had more than three media/communications people at any one time, and he always had just one official spokesperson.
Umaru Musa Yar’Adua’s had Olusegun Adeniyi as his one and only media person/spokesperson. He is also on record as the first president to elevate the position to a cabinet-level position by redesignating as a “Special Adviser” position.
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Goodluck Jonathan sustained this tradition. When Ima Niboro was his Special Adviser on Media and Publicity from 2010 to 2011, he had no other media/communications person. And when Reuben Abati took over from Niboro from 2011 to 2015, he was the only spokesperson and media/communications person for the president.
The slide into a propagandocracy began with Muhammadu Buhari, who doubled down on PR appointments. While Femi Adesina served as his Special Adviser on Media and Publicity, Garba Shehu operated as Senior Special Assistant on Media and Publicity. Buhari’s entourage also included social media mavens, photographers, and digital content creators—an unprecedented escalation in spin management.
There was Tolu Ogunlesi (Special Assistant, Digital & New Media); Lauretta Onochie (Personal Assistant, Social Media); Bashir Ahmad (Personal Assistant, New media); Sha’aban Sharada (Personal Assistant, Broadcast Media); Naziru Muhammed (Personal Assistant, TV Documentary); Sunday Aghaeze (Personal Assistant, Photography); and Bayo Omoboriowo (Personal Assistant/ President’s Photographer).
But Tinubu has taken this expansion to absurd heights. Apart from three cabinet-level official spokespersons, you also have Tunde Rahman (Senior Special Assistant to the President — Media); Abdulaziz Abdulaziz (Senior Special Assistant to the President — Print Media); O’tega Ogra (Senior Special Assistant (Digital/New Media); Tope Ajayi – Senior Special Assistant (Media & Public Affairs); Segun Dada (Special Assistant — Social Media); Nosa Asemota – Special Assistant (Visual Communication); Mr Fredrick Nwabufo (Senior Special Assistant to the President — Public Engagement); Mrs Linda Nwabuwa Akhigbe (Senior Special Assistant to the President — Strategic Communications); and Mr Aliyu Audu (Special Assistant to the President — Public Affairs).
Such bloated extravagance sends a disconcerting message about the administration’s priorities during a time of profound economic hardship.
In a March 4, 2017 column titled “Propagandocracy and the Buhari Media Center,” I pointed out that the size of a government’s propaganda apparatus is often inversely proportional to its confidence in its own legitimacy. Tinubu’s indulgence in this over-the-top PR operation signals two troubling realities: insecurity and incoherence.
The insecurity stems from an acute awareness of its own fragility—an administration desperate to control the narrative because it knows it has failed to deliver on substantive governance. The incoherence arises from the cacophony of voices in this unwieldy structure, breeding contradictions, turf wars, and conflicting messages. How can a government unable to synchronize its internal communication hope to connect with its citizens?
At its core, Tinubu’s sprawling PR machine is emblematic of an administration focused on perception management rather than problem-solving. This gluttonous obsession with propaganda, in the midst of soaring inflation, subsidy removals, and austerity measures, is an affront to struggling Nigerians.
Leadership demands more than just the appearance of competence; it demands action. Until Tinubu shifts his focus from multiplying spokespersons to delivering substantive governance, his legacy risks being that of a leader who built a fortress of spin while the people languished outside its gates.
Farooq Kperogi : One president, many spokesmen, and mixed messages amid misery
Farooq Kperogi is a renowned Nigerian columnist and United States-based Professor of Journalism.
Opinion
Farooq Kperogi: Petrol is cheaper in Atlanta than in Nigeria
Farooq Kperogi: Petrol is cheaper in Atlanta than in Nigeria
This week, as I refueled my car, I couldn’t help but be struck by the sharp contrast between petrol prices here in Metro Atlanta and in Nigeria.
In Metro Atlanta, fuel prices hover at $2.70 per gallon, which is equivalent to around 67 cents per liter. (Four liters make up a gallon.) Translating this into naira reveals a stark discrepancy.
At the current exchange rate of 1,647 naira to the dollar, a gallon of petrol in Atlanta equates to approximately 5,200 naira or 1,102 naira per liter. That’s astonishingly cheaper than Nigeria’s prevailing rate of around 1,300 naira per liter.
This disparity grows even more troubling in light of the wildly differential minimum wage standards between Nigeria and the United States. In the United States, the federal minimum wage is $7.25 per hour, which amounts to roughly $1,200 a month. Converted into naira, this comes to nearly 1,974,000 (one million, nine hundred and seventy four thousand) naira.
Note that almost no one earns the minimum wage. Even the lowest remunerated workers here earn above the minimum wage. For example, my 16-year-old daughter who works at an entertainment restaurant chain on weekends earns $13 an hour.
Meanwhile, the federal minimum wage in Nigeria is a piddling 70,000 naira, or around $42.55. In other words, Nigerians with a minimum wage of 70,000 per month pay a higher rate at the pump than Atlantans with a minimum wage of 1.9 million naira per month.
When one presents these figures, defenders of past and present Nigerian regimes— and clueless, stonyhearted neoliberal evangelists— often argue that it’s fruitless to compare Nigeria with the United States, the world’s largest economy.
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Yet, it’s worth noting that the U.S. does not indulge in the luxuries afforded to Nigeria’s ruling political elites. For instance, while American presidents pay for their own meals, including the meals of their guests, Nigeria allocates billions for the upkeep of its first families.
Such contrasts illustrate not merely economic differences but also the broader question of public accountability and fiscal priorities.
In much of the developed world, government subsidies for fuel are deemed vital, particularly where public transport systems are not robust. In the U.S., for example, state governments sometimes provide targeted subsidies to cushion residents from high fuel prices.
The lower fuel prices in America are facilitated by state subsidies aimed at counterbalancing a lack of comprehensive public transit options, as is the case in Western Europe.
For instance, the governor of Georgia, Governor Brian Kemp, recently decided to suspend fuel taxes in Georgia following Hurricane Helene, which temporarily reduced petrol prices to around $2.50 per gallon. This is typical all over the United States.
The Center for Investigative Reporting found that the true cost of petrol in the United States is $15 per gallon, that is, $3.75 per liter. Converted into naira, that would amount to 24,648.90 naira per gallon or 6,162.23 naira per liter. But the average pump price of petrol in the United States is $3.16 per gallon.
(Gas prices can vary greatly within each state, with Texas having the lowest price of $2.669 per gallon and California the highest price at $4.68 per gallon. Note that California’s minimum wage is more than twice the federal minimum wage at $16.00 an hour.)
Americans don’t pay the actual cost of petrol because their state governments spend billions to subsidize their petrol consumption. According to the IMF, which has demonized fuel subsidies in the developing world, compelled governments to remove subsidies, and recruited scorn-worthy traitors to brainwash poor people into accepting that subsidies are bad for them, the United States spent $757 billion in fossil fuel subsidies in 2022 alone.
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Globally, the IMF said, “subsidies surged to a record $7 trillion [in 2022] as governments supported consumers and businesses during the global spike in energy prices caused by Russia’s invasion of Ukraine and the economic recovery from the pandemic.” That represents 7 percent of global GDP.
U.S. state governments spent a significant sum on fuel subsidies, largely as part of measures to alleviate the impact of elevated energy costs. These measures included gas tax holidays, direct consumer grants, and discounts, aiming to shield residents from the global surge in fuel prices following supply disruptions caused by international events like the Ukraine crisis.
These interventions illustrate the fiscal lengths governments are willing to go to stabilize fuel costs for their citizens amid economic challenges.
Countries as diverse as Egypt and Indonesia have similarly leveraged fuel subsidies to maintain price stability, alleviate poverty, and stimulate their economies. These examples illuminate a fundamental principle that subsidies, when properly managed, can serve as powerful tools to bridge income disparities and invigorate economic growth.
But not in Nigeria. Nigerians face relentless economic strain despite residing in an oil-producing nation. It’s a country where, somehow, people have been persuaded by a sophisticated mob of well-compensated spin doctors that exorbitant fuel prices are an unavoidable reality to which they must resign themselves.
For a resource-rich nation, which is also among the poorest globally, this is a bitter, disconcerting irony.
Those who denounce subsidies as inefficacious or detrimental often betray a limited understanding of their societal role, or worse, they may advocate for policies that consolidate wealth at the top.
In societies grappling with inequality, subsidies can mean the difference between bare survival and a modest but dignified life for millions.
To disparage such measures, particularly in a nation with profound economic inequalities, is to endorse a vision of society that is untenably divided—and to invite criticism that should rightly be directed not only toward them but, if you’ll pardon the expression, toward the legacy of those who espouse such values.
It is a grave irony, and a deeply unjust one, that the people of Nigeria — a nation abundantly blessed with oil wealth — must endure petrol prices that surpass those of Atlanta, a city in one of the world’s richest nations. This, while the average Nigerian subsists on a minimum wage of approximately $43 a month, a pittance that could scarcely fill a tank, let alone sustain a family.
The removal of petrol subsidies is not merely an economic policy; it is a sentence handed down to the already struggling, forcing countless Nigerians to choose between transportation, sustenance, and survival. The ripple effects are evident in unchecked inflation spirals, faltering businesses, and tragic loss of lives in the wake of avoidable hardship.
To govern is to protect, to prioritize the well-being of the many over the convenience of the few. To abandon subsidies under the guise of fiscal responsibility while the vulnerable teeter on the edge of despair is neither responsible nor just. It is, instead, an abdication of moral duty.
President Tinubu should restore the subsidies minus the corruption, not as a concession, but as an obligation to the people he is obligated to serve. To do so is not to admit defeat but to affirm humanity, to wield governance as a tool of compassion rather than austerity.
After all, what use is a nation’s wealth if it is not deployed in the service of its citizens? Let Nigeria’s oil be a blessing once more, not a bitter reminder of inequalities entrenched and lives disregarded.
Farooq Kperogi : Petrol is cheaper in Atlanta than in Nigeria
Farooq Kperogi is a renowned columnist and United States-based Professor of Journalism.
Opinion
What NNPCL staff revealed about reported revival of PH Refinery – Farooq Kperogi
What NNPCL staff revealed about reported revival of PH Refinery – Farooq Kperogi
Renowned Nigerian columnist and US-based professor, Farooq Kperogi, has linked the reported revival of the Port Harcourt Refinery and the ill-fated launch of Nigerian Air.
In a social media post on Thursday, Kperogi shared his findings after attempting to fact-check claims that the refinery had resumed operations and was producing petrol.
Seeking clarity, Kperogi said he reached out to a friend with expertise in the oil industry, who in turn consulted a staff member of the Nigerian National Petroleum Company Limited (NNPCL).
“The Port Harcourt Refinery guy responded with a single, devastatingly eloquent gesture: he sent him a picture of Nigerian Air,” Kperogi wrote, leaving readers to interpret the cryptic reply.
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The comparison to Nigerian Air resonates with the controversy surrounding its much-celebrated launch, which was later revealed to be a façade as the aircraft returned to Ethiopian Airlines.
Reflecting on the situation, Kperogi remarked, “Reader, I think we both know the translation: dreams may take flight, but some never leave the runway.”
He concluded on a somber note, suggesting that continued optimism about Nigeria’s progress may require an extraordinary tolerance for disappointment: “At this rate, to not give up on Nigeria is to be a masochist with a superabundant love for perpetual emotional self-flagellation.”
The post has sparked a wave of reactions, with many questioning the authenticity of the refinery’s reported revival.
What NNPCL staff revealed about reported revival of PH Refinery – Farooq Kperogi
Opinion
From warmongering to lie-peddling, Alapomu go explain taya
From warmongering to lie-peddling, Alapomu go explain taya
Tunde Odesola
(Published in The PUNCH, on Friday, November 22, 2024)
Ankara needs no introduction; it’s the capital of Turkey, an Islamic country with a 99% Muslim population. Ankara needs no introduction; it’s the name of the brightly-coloured cotton fabric popular in West Africa. Ankara is the introduction. It marks out its wearer as a guest qualified for semo and plastic bowl at Nigeria’s owambe shindigs. Welcome, dear ankara – the uniformity cloth, clothing the lowly and the mighty at parties, like green leaves clothe móín-móín and èko, two edible kindreds, tumbling in embrace down throaty road.
Native to Ankara, Turkey’s second largest populous city after Istanbul, are the Angora goat, Angora cat and Angora rabbit, renowned for their extraordinary coats which are shorn and made into mohair, a globally prized source of cotton, with Angora being the westernised name for Ankara.
Yet, there’s another meaning to ankara. In Spanish, ‘encara’ means ‘still’, an adverb, whose synonyms include yet, nevertheless, nonetheless, notwithstanding, however, despite that, all the same, even so, in spite of etc.
On April 18, 2007, at 19 years of age, Lionel Andres Messi Cuccitini, football GOAT, during a Copa del Rey semifinal first-leg match between Barcelona and Getafe, singlehandedly dribbled past the entire Getafe team, leaving in his wake, players and goalkeeper biting the grass, with the commentator, Joaquim Maria Puyal, screaming, “ankara Messi, ankara Messi, ankara Messi, Messi, Messi, ankara Messi, ankara Messi, ankara Messi, gol, gol, gol, gol, gol, gol, gol, gol, gol, goooooooooooooooooo…”
From Barcelona’s right half of the centre circle, Messi got a short pass from Xavi and made a beeline for goal, ghosting Getafe players, who fell over themselves like bags of beans, making the commentator scream, “ankara Messi, ankara Messi – meaning: ‘still Messi’, ‘still Messi’, ‘still Messi’, as each Getafe player tumbled and the entire stadium stood on edge, frenziedly watching if the charging GOAT was going to miss or score. The GOAT did not miss. He scored the greatest Goal of All Time. And the whole stadium – Barcelona and Getafe fans – erupted in ecstasy.
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Gripped by the pulsating dribbling run that produced Messi’s goal, the Catalan radio commentator, Puyal, mispronounced ‘encara’ which means ‘still’ in Spanish as ‘ankara’, thereby gifting football lexicon a new word. If you’re in doubt, please, google ‘Ankara Messi’.
I’m ready to put my neck on the chopping block at Ìmògún, the ancient place of skulls, if any of the three following assertions is wrong. One: Ankara, Turkey’s capital city, is not unfamiliar to the Alapomu of Apomu, Oba Kayode Adenekan Afolabi. Two: The Igbákejì Òrìsà is not unfamiliar with ankara, the popular fabric; and three, the stylish Alapomu is not unfamiliar with designer clothes made from Angora furs.
But, by the king’s insistence on standing his ground even though he’s standing on quicksand, the crown may tumble into the gutter of politics. It’s evident the kabiyesi believes that a lie vehemently told possesses the capacity to become the truth after some time like a lizard becoming a crocodile after eating. His rejoinder to the viral video of his call to arms screams, “A bad excuse is better than no excuse.”
Since public outcry trailed the video of Oba Afolabi, in which he personally called for violence in the 2023 Ayedaade/Irewole/Isokan House of Representatives election in Osun, Afolabi has remained as tenacious as Messi, trying to dribble out of the odium his indiscretion has landed him.
This is the badly-worded rejoinder the king sent to The PUNCH: “ALAPOMU IS NOT A WAR MONGER – Alapomu Media Aide.
“The attention of Oba Kayode Afolabi, the Alapomu of Apomu has been drawn to an opinion written by a Columnist titled “Apomu King turns war monger for PDP” published in a national newspaper.
“A statement made by his media aide, Tolu Adetunji said Oba Afolabi is not a war monger but a man of peace. He said the article is biased, prejudiced, subjective, one sided opinion which is not based on facts but on a video which the King has refuted in many national newspapers and online publications.
“The refuttal was made shortly after the video went viral nearly a week ago” according to the Media Aide.
“In the refutal the King said the video was doctored to bring his reputation down in the eyes of the right thinking members of the society.
“Based on the rebuttal, the Media Aide said “anyone who wants to do a story or write an opinion on the video should be fair and objective by balancing the story with the king’s official response to the video.”
I won’t bore you by reproducing all the incriminating assertions the Alapomu made while gassing at the empowerment programme by the incumbent House of Representatives member for Ayedaade/Irewole/Isokan federal constituency, Lanre Oldebo, recently. I’ll take just a paragraph of his speech.
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Oba Afolabi, “I said, Mao, if the election turns to war, so be it; if it turns to combat, so be it. No one can cage the king but God. I told Mao that at all costs, I am solidly behind him – go and unleash absolute violence – this candidate (Lanre) MUST win the election. Then the situation snowballed into “Ta! Ta! Ta! Ta! Ta! To! Ta! Ta! Ta! Ta! Ta! We thank God the effort yielded good fruit…”
May it please your kingship, Oriade, to know I did not remove one ‘ta’ from the 10 ‘ta-ta-ta’ and the one ‘to’ you said to describe what followed your battlecry. This is because I do not want to misquote your majesty.
Being a commoner in conversation with royalty, I need to minimise my excitement and maximise this opportune moment of man-god correspondence because the bull is no mincemeat to be hit twice by the hunter’s arrow, a kìí rí efón ta léèmejì.
The more I watch the video, the more I’m confused as to the motive of the kabiyesi coming out more than one year after the electoral heist, to publicly admit his role in the coup. I’m confused because the kabiyesi is a man of integrity; he wouldn’t say such a thing for money.
I sincerely feel pity for the kabiyesi because the video pinned him against the wall. Going by the language of his rejoinder, he didn’t really want to start a media war but he needed to say something, and by saying something, he impugns my own integrity, leaving me with no option than to spit out the salt and the fart. Omoye has run into the market naked, the flowery ankara clothe is of no use to her.
Kabiyesi, I know the APC are no saints. They cheat, shoot and maim, too. They have kings in their pockets, too. But every infraction on public integrity should be condemned fiercely as this is being condemned.
Oba Alapomu, you said, “Anyone who wants to do a story or write an opinion on the video should be fair and objective by balancing the story with the king’s official response to the video.”
What a cheeky statement! Kabiyesi, I advise you should just squarely face the warmongering duties you’ve taken on behalf of your party, the PDP, and leave elementary journalism alone.
Alayeluwa, I guess those around you, who have passed by a newspaper house in their wakabout peregrinations, are the ones telling you I must ‘balance’ my article, “Apomu king turns warmonger for PDP,” with your baggage of lies.
Kabiyesi, let me throw this in real quick, it might help your understanding of journalism. Sir, journalism is a profession based on truth, fairness, equity and justice. You lost the moral authority to call for balance when you gathered the balls of the APC in your hands and sharply pulled them backwards. Ouch!! You know it hurts. As the saying goes, “He who comes to equity, must clean with clean hands.” Igbá Kejì Òrìsà, did you come with clean hands?
Alapomu, you also said the video of your shenanigans was doctored. Please, kabiyesi, with due respect, ask enlightened people around you what is meant by, “He who alleges must prove.” Your Highness, the onus lies on you to produce the ‘authentic’ video, where you didn’t say all the things you said.
My Lord, I humbly challenge you to produce the video proving that I maligned you in any way. I am dead sure you can never produce such a video because any video you produce won’t only become an exhibit in court, it will also be subjected to forensic analysis as INEC, Police and the DSS will be joined in the case, and then, what the PDP cooked that burnt down the whole house would be revealed.
Kabiyesi, sir, your laughable rejoinder mistook denial of an allegation for proof of innocence. That may be a royal way of thinking but it’s not the justice way of thinking. Truth doesn’t think like that.
I’ll advise the kabiyesi to just apologise (publicly or privately) for the viral outburst and treat all citizens as his children, going forward. But if the Oriade prefers media back-and-forth, I’ll hold steadfastly my truth to his sword.
By the way, instead of cheerleading the PDP, the kabiyesi can earn some foreign currencies from publishers of English dictionaries – Thesaurus, Longman, Oxford, Merriam-Webster, Cambridge and Collins – by patenting his own meanings of electoral violence, rigging, prebendalism, serfdom, injustice, vanity, intolerance and evil.
Email: [email protected]
Facebook: @Tunde Odesola
X: @Tunde_Odesola
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