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Twincustom introduces new customised luxury cars in Lagos

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Nigeria’s luxury car customisation and detailing company, Twincustom Nigeria Ltd, has unveiled a range of customised bespoke car models in Lagos.

The cars, according to the indigenous auto firm, were remade by hand to suit the high taste of the targeted users.

They were presented as Vintage Modern Bespoke Vehicles (VMBV) on Friday to a select audience including motoring journalists at the Silverbird Galleria in Victoria.

The three models, namely CX 5, CX 6 and CX 7, fondly called Africa’s Rolls-Royce, were said to be richly equipped with a range of modern luxury convenience features by the Ibadan-based Twincustom.

Addressing the special guests at the launch in Lagos, Managing Director/CEO of Twincustom Nigeria Ltd, Twinkle James Oruwariye, said the CX series took his company six years of hard work to finish.

He said that most of the top quality materials were sourced locally.

Oruwariye said, “The CX series project took six years to accomplish. The first three years was dedicated to research and development of the project and the last three years was used to produce what you are seeing here today.”

The event which was witnessed by some high profile car enthusiasts, including a real estate investor, Dennis Nwokedi; Dr. Bayo Kuku of EKO Hospital; and Honorary Australian Council, Alan Davies, draw attention to the vast local input in the cars and the ingenuity of Oruwariye and the Twincustom technical team.

The unveiling process was kicked off when the representative of the Lagos State Chamber of Commerce and Industry, Mrs. Temitope Akintunde, lifted the cover off the theme of the event which was: Boosting Local Content in the Nigerian Automobile Industry.

Oruwariye whose Twincustom has been in the business of making head-turning models out of luxury cars since 1986, said unlike many years ago when his company accepted customisation jobs from customers who came with cars of various brands, the focus now is on customising original Volvo XC90 models (2004-2013) which Twincustom imports directly from the USA.

According to him, it is after the cars have been meticulously customised by hand that they are sold to those who appreciate top quality features in luxury cars.

Before the cars were unveiled, their various modifications, including 53 on the CX7, 57 on the CX6, CX5’s 60 modifications, were highlighted by three of the guests.

One of the highpoints of the event was the unveiling of the Automated Ventilation Control System (AVCS) currently undergoing the process of international patent.

The AVCS was introduced to the guests at the launch by the Chairman of Sterling Bank Plc and founder of Banwo & Ighodalo law firm, Asue Ighodalo.

Designed and developed by Twincustom research and development department headed by the CEO himself, the AVCS is said to protect passengers from getting cancer from their vehicles.

This was preceded by the introduction of Twincustom by Kaladata Oruwariye, daughter of the MD/CEO, who gave a brief biography of the man behind the project and the history of the company.

Many of the invitees who witnessed the unveiling of the cars commended Twincustom Research and Development Department when they were informed that it is the heart of the company responsible for the concepts that make the company tick.

The department headed by the Twinkle Oruwariye comprises Kaladata Oruwariye, and his two sons – Tralapuye Junior Oruwariye and Damiete Oruwariye.

The three-day event planned on behalf of Twincustom by Renee Cole Events (Tosin Southey-Coke), continued on Saturday and Sunday with privileged views for car enthusiasts.

Twincustom made a debut decades ago with the Twintana Z1 redesigned and modified version of the then popular Volkswagen Santana assembled then by Volkswagen Nigeria.

 

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Happening now: Hyundai unveiling of Mufasa and Grand Creta

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Happening now: Hyundai unveiling of Mufasa and Grand Creta (photos)

Two latest models of Hyundai auto brands are currently being officially rolled out in Lagos. The new vehicles are Mufasa and Grand Creta.

The unveiling is taking place at the Hyundai showroom on Akin Adesola Street Victoria Island, Lagos.

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No 5% Petrol Tax Plan, Oyedele Says, Amid Public Concerns

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No 5% Petrol Tax Plan, Oyedele Says, Amid Public Concerns

 

The Federal Government has no plan to introduce a new tax on petrol, Minister of Finance and Coordinating Minister of the Economy, Taiwo Oyedele, has said, dismissing reports that the administration of President Bola Tinubu intends to impose a five per cent levy on petroleum products.

Oyedele clarified the issue in a statement posted on his X account on Tuesday, insisting that a fuel tax was not being considered by the government.

“In my interview with ARISE News, I was clear: a fuel tax is not on the table,” he said.

His statement follows reports linking him to the proposed five per cent tax, which sparked concerns about a possible increase in the cost of petrol amid Nigeria’s persistent cost-of-living crisis.

Petrol prices have remained a major driver of transportation and distribution costs since the removal of the fuel subsidy, contributing to higher prices of food and other essential goods and services.

The prospect of an additional levy had raised fears that households and businesses could face further financial pressure.

However, Oyedele’s clarification indicates that the Federal Government is not currently considering the proposed fuel tax, amid broader efforts to reform Nigeria’s tax system and strengthen public finances.

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Beyond the Showroom: Why After-Sales Service Will Define Auto Industry Winners

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Beyond the Showroom: Why After-Sales Service Will Define Auto Industry Winners

Nigeria’s automotive industry must look beyond vehicle prices, specifications and flashy new models if it hopes to win lasting customer confidence. The real test of competition increasingly lies in what happens after the sale — when a vehicle needs servicing, spare parts, repairs or warranty support.

A car purchase is not a one-off transaction. It marks the beginning of an ownership journey that could last several years, during which the quality of after-sales service can determine whether a customer remains loyal to a brand or regrets the decision to buy it.

When customers struggle to obtain genuine parts, secure timely repairs or get clear answers to warranty claims, their frustration can damage confidence not only in a dealer but also in the manufacturer and the wider automotive market.

After-sales service must therefore move from the background to the centre of automotive competition in Nigeria.

 

Promises must translate into performance

Effective customer care starts with clear, credible commitments. Buyers deserve to understand warranty coverage, servicing schedules, access to genuine parts, repair procedures and the support available when problems arise.

But promises alone are not enough. A warranty has limited value if customers cannot access a competent service centre. A roadside assistance number means little without an effective response system. And a repair-time guarantee is only as good as the technicians, parts and processes supporting it.

Automotive distributors and dealers must ensure that their marketing promises are matched by the operational capacity to deliver.

Buyers, on their part, should ask questions before committing their money, examine warranty conditions and establish what support they can realistically expect throughout the vehicle’s lifespan.

 

Competing on ownership experience

Nigeria’s automotive market would benefit enormously if brands competed not only on the vehicles they sell but also on the quality of ownership experience they provide.

Such competition could drive improvements in service delivery, warranty transparency, spare-parts availability, technical training, repair turnaround and customer communication.

Some players are already putting more structured after-sales propositions before buyers. Carloha’s CarlohaCare 6-6-7 programme, for instance, combines a six-year warranty, six years of free servicing and a seven-day repair promise, subject to applicable terms and conditions. Its CarlohaCare Rescue service extends the proposition to assistance beyond the workshop.

These offerings illustrate how clearly defined service commitments can become part of a vehicle’s value proposition, rather than an afterthought.

However, the objective should not be to crown a permanent winner or single out one company as the industry benchmark. Every provider must demonstrate that its commitments are practical, transparent and consistently delivered.

The wider industry should embrace continuous improvement, with customers ultimately judging brands by their real-world experiences.

 

Automotive journalism must ask tougher questions

Automotive journalism has a critical role in broadening the conversation.

Coverage of the sector often focuses on vehicle launches, new technologies, prices, specifications and expansion plans. These remain important, but consumers also need independent reporting on the realities of vehicle ownership.

Journalists can examine warranty conditions, investigate spare-parts availability, interview service managers and fleet operators, document consumer experiences and assess how effectively companies resolve complaints.

They should celebrate genuine improvements while holding businesses accountable when their public commitments fall short.

The Nigerian Automotive Journalists Association (NAJA) is well positioned to encourage this conversation through informed reporting, industry analysis, interviews and stakeholder engagement.

The goal should be to bring manufacturers, distributors, dealers, fleet operators and consumers around a fundamental question: What level of care should Nigerians reasonably expect after buying a vehicle?

That conversation must remain independent, balanced and evidence-led, rather than becoming a promotional platform for individual brands.

 

Make after-sales service a buying criterion

The shift towards stronger customer care will gather momentum when Nigerians begin to assess after-sales support as seriously as they consider engine performance, fuel economy, safety features and purchase price.

A private buyer should ask about warranty coverage, servicing costs and the location of authorised workshops. A fleet operator should evaluate parts availability, repair turnaround and vehicle downtime alongside acquisition costs. Families should know what assistance is available when a vehicle breaks down far from home.

Dealers that offer transparent terms and dependable support should earn a competitive advantage. Those that fall short should have a clear incentive to improve.

This is particularly important in a market where vehicle ownership involves significant financial commitment and prolonged exposure to maintenance costs. A seemingly attractive purchase can become expensive if parts are difficult to source or repairs take too long.

The industry must therefore recognise that customer care is not merely a cost centre. Properly managed, it can build loyalty, strengthen brand reputation, generate repeat business and encourage referrals.

 

The real test begins after payment

Nigeria does not need an automotive market in which businesses compete only to sell more vehicles. It needs one in which they also compete to keep customers satisfied long after the keys have been handed over.

The true measure of a brand is not simply how attractively it markets a vehicle or how efficiently it closes a sale. It is how responsibly it responds when the customer needs help most.

As competition intensifies, the companies that combine good products with reliable service, accessible parts and transparent customer support will have a stronger foundation for lasting success.

For buyers, the message is equally clear: look beyond the showroom, ask the difficult questions and compare the support behind the badge.

Buy the car. Demand the care.

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