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Kia celebrates new face, slogan, declares future transformation
Kia Motors Corporation has revealed its new corporate logo and global brand slogan signifying the automaker’s bold transformation and all-new brand purpose.
The introduction of the new logo is said to represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
According to a statement by the automaker, the logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, as well as the experiences these enable.
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea.
“The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning.
“This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’”, it stated.

According to the firm, a new brand purpose and strategy will be revealed on January 15.
“In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held at on Friday January 15, 2021,” it stated.
The firm also said, “Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence.
“The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.”
Kia’s President and CEO, Ho Sung Song, is quoted as saying, “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation.
“The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
The launch of the new logo is said to follow the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020.
Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market.
This is said to focuse on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.
Founded in 1944, Kia has been in the ‘movement’ industry for more than 75 years with 52,000 employees worldwide and a presence in more than 190 markets.
It has manufacturing facilities in six countries and sells about three million vehicles a year.
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Jetour set to ignite Lagos with four-day automotive experience
Jetour set to ignite Lagos with four-day automotive experience
Lovers of sophisticated and elegant SUVs in Lagos are about to witness a combination of automotive engineering and urban lifestyle as Jetour Nigeria announces the hosting of a flagship event, “The Jetour Experience,” a four-day immersive festival designed to redefine how Nigerians interact with the road.
From April 16 to 19, 2026, The Podium in Lekki, Lagos, will be transformed into a high-energy hub where sleek design meets high-octane entertainment. This is not just a standard car show; it’s a curated lifestyle destination, says the organisers in a statement.
The four-day event is said to promise a fusion of horsepower, high fashion, and plenty of fun.
Tagged “The Jetour Experience,” the four-day extravaganza is not just about gleaming chrome and leather seats; it is a high-octane celebration aimed at blurring the lines between mobility and entertainment.
Specifically, it stated that the exhibition would feature test drives, virtual reality gaming, fitness sessions, and interactive activities with branded giveaways.
The statement added that the arena would buzz with entertainment, including contests and interactive games, giving guests the chance to win exclusive branded gifts and prizes.
In a massive show of force, Jetour says it is partnering with its seven prestigious accredited dealers—Elizade Nigeria Limited, New Era Autovehicle Services Limited, Kojo Motors, R.T. Briscoe, Tab Autos Limited, Mandilas Motors, and Germaine Auto Centre —to bring their full fleet to the public.
Whether you are an eco-conscious commuter or an off-road adventurer, the lineup has something for everyone, according to a statement by the Jetour Nigeria.
The Urban Explorers: X50 and X70
The Sophisticates: X70 Plus and X90 Plus
The Eco-Warriors: X70 PHEV and T2 PHEV (Plug-in Hybrids)
The Icons: The rugged T2 and the razor-sharp Dashing
Jetour is blurring the lines between mobility and entertainment. Running daily from 9:00 am to 7:00 pm, the event promises a packed itinerary designed to keep the adrenaline pumping.
Visitors will also push limits during test drives, explore virtual reality (VR) gaming such as foosball, and take part in curated fitness sessions.
In a creative masterstroke, the grand finale will feature a car runway fashion show. Attendees can expect a visual feast where automotive engineering meets sartorial elegance, reinforcing the idea that a Jetour is not just a vehicle but a fashion statement.
The firm stated, “Beyond the glitz, the event maintains a strong focus on safety. A dedicated panel discussion featuring stakeholders and officials from the Federal Road Safety Corps (FRSC) will explore road safety, tech-driven security, and the future of motoring in Nigeria.
“With its blend of adrenaline, artistry, and advocacy, Jetour Nigeria isn’t just hosting an event; it is creating a destination.”
Auto
Soaring Fuel Prices Drive Nigerians Toward Electric Vehicles
Soaring Fuel Prices Drive Nigerians Toward Electric Vehicles
Rising fuel prices in Nigeria are accelerating interest in electric vehicles (EVs) as households, transport operators, and businesses seek cost-effective alternatives to petrol- and diesel-powered cars. Experts say the spike in petrol costs is no longer just an economic concern but a turning point, pushing electric mobility from a futuristic idea into a practical solution for everyday commuting and commercial use.
At the Abuja Compact on Electric Mobility Roundtable, stakeholders highlighted how increasing transport expenses are reshaping decisions, especially among commercial drivers and small business owners. Rising fuel costs are prompting many Nigerians to see EVs as a survival strategy rather than a luxury option.
Chairman of the Presidential Initiative on Compressed Natural Gas and Electric Vehicles (Pi-CNG & EV), Ismaeel Ahmed, explained that the removal of fuel subsidies has widened the cost gap between petrol-powered vehicles and EVs. Charging an EV for a 200-kilometre journey costs around ₦4,500, compared to roughly ₦22,500 for petrol vehicles — a difference that offers a “strong economic incentive” influencing consumer choices. Ahmed added that the federal government is pursuing a balanced transition strategy supporting both compressed natural gas (CNG) and electric vehicles to encourage sustainable energy alternatives.
Financial solutions are helping Nigerians overcome the high upfront costs of EVs. Mohammed Abdul, Divisional Head at Alternative Bank, noted that lease-to-own, pay-as-you-go, and partnership schemes are making EVs accessible to drivers in the informal transport sector. These financing models allow gradual adoption while easing financial burdens.
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Industry leaders also see wider economic benefits from EV adoption. Yusuf Suleiman, CEO of Bankrol Camel EV and Blue Camel Energy Ltd, said EV investments could improve energy access, boost industrial growth, and reduce Nigeria’s reliance on imported fossil fuels. Ahmed Garba Ahmed, COO of Bankrol Camel EV, added that EVs can cut energy costs per kilometre by up to 60%, benefiting ride-hailing drivers, logistics companies, and fleet operators.
Dapo Adesina, President of the Electric Mobility Promoters Association of Nigeria (EMPAN), explained that EV adoption can strengthen Nigeria’s power sector. Solar-powered charging hubs can simultaneously power vehicles and supply electricity to nearby communities, particularly in underserved areas. Private sector initiatives are also supporting Nigeria’s EV transition. Companies like SolarCity Gas are deploying superfast EV charging stations across key urban hubs and petrol stations, expanding the country’s charging infrastructure to meet growing demand.
Despite growing adoption, electric mobility in Nigeria faces challenges such as limited electricity infrastructure and inconsistent power supply. Analysts warn that significant investments in charging networks and supportive policies are necessary for sustainable EV growth. Nevertheless, with fuel prices remaining high, EVs are increasingly viewed as economically smart and environmentally friendly alternatives, offering Nigerians a viable solution to rising transport costs.
Soaring Fuel Prices Drive Nigerians Toward Electric Vehicles
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Lagos NURTW Chairman Sego Distributes Exotic Cars, Luxury Items to Cabinet Members (Video)
Lagos NURTW Chairman Sego Distributes Exotic Cars, Luxury Items to Cabinet Members (Video)
The Chairman of the Lagos State chapter of the National Union of Road Transport Workers (NURTW), popularly known as Sego, has distributed exotic cars, luxury items, and other valuables to members of his cabinet.
The development, which took place on Tuesday, drew attention across Lagos as beneficiaries reportedly received high-end vehicles and other expensive gifts as part of what insiders described as a reward and appreciation gesture.
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Sources within the union disclosed that the items shared included luxury cars, household equipment, and other high-value materials, aimed at boosting morale among cabinet members and strengthening loyalty within the leadership structure of the union.
Observers say the move highlights the growing influence and financial strength of transport unions in Lagos, particularly the NURTW, which plays a key role in the state’s transport sector.
While supporters of the chairman have praised the gesture as a sign of generosity and leadership, critics argue that such displays of wealth raise questions about transparency and accountability within union operations.
As of the time of filing this report, there has been no official statement from Sego addressing the distribution, but the development has continued to generate reactions among stakeholders in the transport industry and the wider public.
The Chairman of the Lagos State chapter of the National Union of Road Transport Workers (NURTW), popularly known as Sego, has distributed exotic cars, luxury items, and other valuables to members of his cabinet
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Lagos NURTW Chairman Sego Distributes Exotic Cars, Luxury Items to Cabinet Members (Video)
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